FRONT END
Shelf Stoppers
Shelf Stoppers
Frozen Vegetables TOTAL FROZEN VEGETABLE SALES REACHED $2.97 BILLION IN THE PAST YEAR
Meat
(52 weeks ending April 2, 2016)
Basket Facts
Total Category Performance Latest 52 Wks W/E 5/23/20
Meat
Latest 52 Wks YA W/E 5/25/19
$75,589,312,179
Latest 52 Wks 2 YA W/E 5/26/18
$68,713,793,374
$67,114,521,792
Top 5 Beverage Categories by Dollar Sales Fresh Meat
Processed Meat
Lunchmeat
Ham
Fully Cooked Meat
$50,000,000,000
40,000,000,000
How much is the Consumers chose average American frozen broccoli over alternatives for household a variety of reasons: spending per trip on various meat products versus 12% it’s thebecause year-ago quick and easy period?
10%
because it tastes great
30,000,000,000
20,000,000,000
Spotlight on Frozen Broccoli WHEN ARE CONSUMERS EATING FROZEN BROCCOLI?
10,000,000,000
Broccoli as an ingredient is most commonly consumed at dinner, followed by lunch.
0
Latest 52 Wks W/E 5/23/20
9%
Latest 52 Wks YA W/E 5/25/19
Frozen broccoli is most often used in a side dish, followed by as a main entrée. 3% Latest 52 Wks 2 YA W/E 5/26/18
Source: Nielsen, Total U.S. (All outlets combined) – includes grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries MEAL ITEM (DeCA) for the 52 weeks ending May 23, 2020OCCASION 29% TYPE CLASS 62% 35% 61% Meat sales continue to grow year over year, with annual sales through the end of May up 10%. The double-digit growth this year has been influenced by pantry stocking at the height of COVID-19 exposure in the United States. Despite demand DINNER LUNCH OTHER SIDEincreased DISH MAIN ENTRÉEas OTHER consumers prepare more of their meals at home, meat sales could face challenges ahead such as potential breakdowns in the supply chain. In fact, COVID-19 has prompted the shutdown of some plants, due to concerns of virus transmission among workforces. These closures could affect what consumers are able or are willing to buy as shortages occur and prices fluctuate. Shoppers may look for alternative sources of protein in seafood or meat alternatives, up 8.8% and 37.1%, respectively, in dollar growth compared to a year ago.”
9% $8.38
because it’s healthy and nutritious
on meat products, up 3.7%
8%
because it’s low in calories, fat and sugar
$9.39 on all beef, up 4.3%
$6.69 on chicken, down 3.7%
—Katie Hazlett, associate manager - global client delivery, Nielsen
Generational Snapshot Which cohort is spending, on average, the most per trip on chicken?
Millennials
Gen Xers
Boomers
The Greatest Generation
$6.65
$6.98
$6.68
$6.22
Source: Nielsen Homescan, Total U.S., 52 weeks ending April 25, 2020
12
progressivegrocer.com
$5.18 on packaged lunchmeat, up 2.2% Source: Nielsen Homescan, Total U.S., 52 weeks ending April 25, 2020