ADVERTORIAL
Does this mean that brands and retailers should start pulling out of chips and chocolate, and piling their entire budget into nuts and yogurt? It doesn’t. However, it does mean that new
Top 20 growth potential snacks 1 Nuts
11 Tuna/chicken salad sandwich
2 Greek yogurt
12 Peanut butter
3 Regular yogurt
13 Gluten-free bread
4 Health-oriented cereal
14 Guacamole dip
5 Natural/organic crackers
15 Squeezable yogurt
6 Soft tortillas/wraps/pitas
16 Salsa
7 Dessert-type yogurt
17 Hot specialty coffee drinks
8 Block/wedge of cheese
18 Iced or frozen coffee drinks
9 Cottage cheese
19 Fruit smoothie drinks
initiatives seeking the best growth opportunities would be better off in the areas of nuts and yogurt than they would be in chocolate. Health and Permissible Indulgence and other highgrowth potential areas have more consumers moving into them with needs that existing offers do not already meet — it’s this combination that generates the greatest growth potential. Chips and chocolate may have high volume and they may even have some sales growth, but they are also saturated markets where new initiatives will have a far tougher time gaining traction. Where to invest for growth By alerting brands and retailers to where they
10 String cheese/cheese sticks 20 Tuna from can/pouch
should best focus their efforts and investment, Growth Point signifcantly increases their chances of success. Launching into segments with the
right strategies and initiatives are needed to take
highest growth potential won’t guarantee success
advantage of it.
for brands and retailers any more than fshing over the right spot in the ocean will guarantee landing
TNS will reveal its next set of Growth Point
a keeper. The growth potential exists but the
rankings, for the beverages category, next month.
Finding the right path to growth Growth Point generates its rankings from the TNS
limited opportunity in
Consumption Universe, which consists of more than
identifying products that
19,000 consumer interviews and covers 250 food
consumers will spend
and beverage products. The analysis combines the
more on, if it’s already
degree of unmet consumer needs with the degree
fairly certain whose
of consumer momentum that each product area
products they will buy.
has. Where you fnd both unmet needs and positive
Growth Point doesn’t tell brands and retailers what
momentum, you have better growth potential.
snack categories will grow — it tells brands and
On the other hand, there is far less opportunity
retailers what categories have the greatest potential
in meeting unmet needs in a product area that
for them to drive their own growth. To fnd out
consumers are walking away from. And there is
more, visit www.TNSGrowthPoint.com.
June 2015 | progressivegrocer.com |
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