B YO D
I NITE 21+
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BEER
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33%
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of category growth is from Hard Beverages, driven by Seltzers, Canned Cocktails & Canned Wine. Source: IRI MULC FY 2020
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DID YOU KNOW?
S LTZ RS 82% f S
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Bringing unique, elevated flavors like Spicy Pineapple, Cucumber Lime & Peach Pear 30+ co-ed crowd.
. novelty, flavor variety,
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d brands they recognize
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With 99% brand recognition, Bud Light Seltzer is winning with unique Seltzer demographics including 27% of Hispanic shoppers d 38% of African American shoppers
At only 17% household penetration, seltzers still have a ton of room for growth. Recognizable brands like Bud L d Michelob ULTRA are perfect for enticing new shoppers into Seltzers.
Source: IRI Seltzer Purchase String Analysis Jun 20; IRI Panel All Outlets 02-21-21; Morning Consult weekly t survey (n = 6,000 total alc drinkers) // Remesh Live Consumer Session (n=200 light beer/seltzer drinkers) // GameChanger At Home Usage Survey (n = 282 21-29 seltzer drinkers) Jun’20
RTD COCKTA LS
C d - d R D cocktails, with over 1,000 awards and counting!
RTD The convenience of RTD C k more occasions. occasions As a result, RTDs are segment, up 123%.
+192% +33%
C m spend more for the convenience.
$3.00
Price Per Serving
$0.84
RTD Cocktails
Spirits
Place canned cocktails adjacent to spirits, 20–25 SKUs across 5–7 brands. 8 RTD Cocktail growth is accelerating
Source: IRI MULC 02-21-21; IRI MULC FY20
RTD
B b
+57% Singles make up 60% dollar share share, with 64% of RTD Wine dollar sales being Rosé & White. R D
+16% C
d
Babe is the most d on Instagram, with the number of repeat buyers being 1.8. 75% of purchases are incremental.
Place canned wine adjacent to bottle wine; separate singles and multi-packs, while keeping brands together, 10–16 SKUs per store across 4–5 brands. Source: IRI MULC 02-21-21; IRI MULC FY20; IRI Panel SOV All Outlets CY20
T m progressivegrocer.com/anheuser-busch-ignite.
Lead Future Growth, Together.