brand and retailer, [as it] encourages consumers to return to the store and purchase another, larger bag of our product with an easily accessible online coupon that can be scanned at checkout.” Lehi Valley, a Mesa, Ariz.-based maker of mostly private label snack solutions that has just launched a three-SKU line of grain-free, nonGMO, gluten-free, low-sugar and higher-protein granolas to round out its granola lineup, is quick to note that the product gives retailers various in-store placement options. “With granolas, many retailers are merchandising that product in bakeries, above yogurt sections in stores and in snack aisles in order to capitalize on different use options for that category, other than just bars or bites,” observes Christie Frazier-Coleman, the company’s VP sales and marketing.
Future Impact
In a world where multi-daypart snacking and online snack purchases were already on the rise before the coronavirus outbreak occurred, according to Mintel and The NPD Group, respectively, has this life-altering event solidified those tendencies, irrevocably changing how Americans discover and eat candy and snacks, BFY or not? In the short term, at least, the answer would seem to be yes. “With our current way of life in the wake of COVID-19, we could see a few different trends gain prevalence,” predicts Biena Snacks’ Patodia. “For example, there’s potential for growth in
Brands must be able to clearly communicate product wellness benefits on pack and at the point of sale. However, healthy products that promote their great taste will provide the strongest influence to purchase.” —Bob DiNunzio, Daymom single-serve snack offerings. In a time when people are concerned about social contact, snacks shared out of a bag or a bowl don’t make sense. There’s also opportunity for nostalgic flavors to bring a sense of comforting familiarity to everyday snacking, and, of course, variety, as people have to rely more on athome options to satisfy cravings.” A further look into the future is still shrouded in uncertainty, however, As Lehi Valley’s Frazier-Coleman admits, “The long-term impact to the ways that people eat is yet to be realized.”
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