TOTAL MEAL SOLUTIONS
Retail Foodservice Outlook
Decision Drivers in Prepared Foods A NE W DECADE BRINGS NE W OPPORTUNITIES TO DRIVE SALES AND DELIVERY IN THE RE TAIL FOODSERVICE CATEGORY. By Kathy Hayden
Key Takeaways Merchandise kids’ boxed lunches, proteinbased snack packs and packaged treats at a dedicated cash-out kiosk for grab-and-go convenience. Partner with a local coffee roaster, juicery or sandwich maker to differentiate your foodservice; also, use recipe cards and in-store incentives to move people from the deli to other store categories for meal-building ideas. Use Facebook, Twitter, e-blasts and texts to tell shoppers what’s hot for lunch, as well as for dinner and breakfast. Look into dark kitchens or build partnerships with Instacart, DoorDash, Uber Eats and local delivery services to keep the stay-at-home crowd happy.