Photo by Charles LeClaire
them, ‘We want to be the best passion-for-food store in North America. Use any resource you want,’ and they went off and created this fantastic thing.” say cheese! Giant Eagle got the ball Deli Team Leader eli Green guides rolling by remodeling two shoppers in of its best stores to create search of the the Market District format, latest specialty varieties. experimenting with different concepts. “We actually took our single best store in the South Hills, which at that time was doing something like $1.6 million a week,” Karet says. “It was mid-remodel and we got so excited about doing this concept, we stopped the remodel and remodeled it Fast Fact again as a Market District. People thought we were insane.” Annual sales of That led to the Market District in Robinson approximately Township, the first ground-up location for the for$9.5 billion mat. “We had been somewhat constrained by one of the stores, a slightly smaller store for us. It was a city
store; you couldn’t expand it more than it already had been. We did what we could with the space we had,” Karet says. “Then came an opportunity that doesn’t happen very often in Pittsburgh, to do a ground-up store in a part of town that was growing, had great access, all the things you’d want.”
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