There’s nothing generic about trust. Every Kleenex® brand tissue has a purpose. To be strong. To be soft. To take care of you. To help you take care of yourself. For over 80 years, we’ve been the brand you can count on—every time, every day, everywhere. And we want to keep it that way. So when you need a tissue, make sure you ask for a Kleenex® brand tissue. Because there’s nothing generic about us.
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