viva comida! mariachis serenade the Food city management team (front row, from left): mari Prieto, bakery director; adrian Figueroa, Southern division district manager; Edward Basha iii, Bashas’ president; mike Solis, director of operations; cisco Echeverria, director of sales and merchandising; Larry Glenn, store director; (back row, from left) martin contreras, produce director; Paul orozco, tortillería director; Wilfredo aragon, deli director; Frank Ferra, produce specialist; al macaraeg, meat director
hen it comes to food, today’s consumers are more sophisticated and knowledgeable than ever before. For a truly rewarding grocery store experience, shoppers want freshness, diversity and authenticity. In response, grocery retailers have been upping their games in those areas, even some so-called value-price operators. Case in point: Food City, the 47-unit Mexi-centric banner owned by Chandler, Ariz.-based Bashas’ Family of Stores. Its latest remodel — in South Tucson, where the store shares a bustling shopping center along Interstate 19 with Target, Home Depot and other retailers — refects Food City’s commitment to freshness, authenticity and, as evidenced by the mariachi band serenading shoppers, a fun community experience. From food to experience to outreach, Food City lives up to our Spanish headline, which translates as “authenticity in action.” “Food City has a colorful new look that we have been rolling out in our store remodels since 2014,” explains Mike Solis, the banner’s director of operations. “Along with
Photography by Nicole King
March 2016 | progressivegrocer.com |
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