WHO’S WHO IN SHOPPER MARKETING AGENCIES Bravis Marketing LUKE BRADSHAW, President and CEO Bradshaw opened Bravis Marketing in 2007 after nearly 15 years of retail marketing experience with the objective to bring a more agile, efficient and innovative way of thinking to clients such as Walmart, Sam’s Club, Diageo North America, Unilever and Tyson. WILLIAM FLANARY, Vice President, Creative With more than 15 years of experience in shopper marketing, Flanary is responsible for leading a multi-disciplined creative team. His team’s goal is to develop ideas that seamlessly translate to execution – ideas that capture the shopper’s attention, communicate the offer and convert them to action.
Bravo Group MARCOS MOURE, Vice President, Creative Director Moure, a 20-year marketing, advertising, digital and shopper guru, is Bravo’s creative lead across the full shopper marketing portfolio. His strategic approach, creative brilliance and contagious passion infuse Bravo’s shopper marketing expertise.
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ChaseDesign JOE LAMPERTIUS, President Lampertius leads the entire shopper-based design firm focused on product and packaging design, category/aisle reinvention and innovation, and B2B collaboration centers. JEFF PIRRO, Managing Partner Pirro leads the Cincinnati office for the shopper-based design firm focused on product and packagin
design, category/aisle reinvention and innovation, and B2B collaboration centers.
Colangelo CHRISTINE CHURCHILL, Account Director, Shopper Marketing Churchill has more than 15 years of experience developing integrated marketing campaigns specializing in shopper activation and brand-building strategies. Her extensive knowledge of the retail landscape and competitive environment brings creative thought leadership to devise solutions that drive conversion and results. DAVID FIORE, Chief Creative Officer Fiore has more than 20 years of experience leading creative teams and brands to exciting successes in all media. As a brand behaviorist, his shopper creative product focuses on connecting brands with people through the moods and moments of occasions, and helping clients, shoppers and retailers all achieve their goals. AMY HOAK, Senior Vice President Account Management, Shopper Marketing Hoak has more than 20 years of integrated marketing experience developing strategies and programs that drive results. She has a keen knowledge of shopper marketing and understands the need to see all activation through a brand-building lens. She’s known for partnering with clients to ensure business objectives are translated to marketing KPIs that are measurable and have long-term impact on brands.
Collaborative Marketing Group KIM BARKER, Vice President, Shopper Marketing Barker brings a wealth of experience lead-
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ing the planning and activation of consumer promotion, e-commerce and shopper marketing programs for multiple CPG clients. GARY FRIEDLANDER, Executive Vice President Friedlander, with more than 25 years of experience, leads the company’s shopper marketing practice, manages several key clients and drives the agency’s new business initiatives. GARRETT PLEPEL, CEO With more than 30 years of brand management, partnership and shopper marketing experience, Plepel is responsible for the overall strategic direction and financial management of Collaborative Marketing Group, as well as leadership of key agency CPG accounts.
Creata SARAH LARSEN, Managing Director Larsen leads global strategy. She brings her 25 years of experience to the table to counsel C-suite clients on strategy, branding and reputation management via insight-driven campaigns and initiatives that deliver a strong ROI and exceed benchmarks. SUE ROSENHAIN, President Rosenhain believes in the power of play to create lasting connections between people and brands. With more than 25 years of experience, she now leads a global team delivering award-winning work to some of the world’s most iconic brands. STEVEN SAURA, Managing Director Saura helps CPG leaders and retailers thrive in a radically changing marketplace. Through strategy, creativity and the power of play, he builds brand affinity and delivers ROI.
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DonerCX MIKE DILLON, Senior Vice President, Shopper Engagement Dillon has more than 20 years of experience working for and with world-class clients and retailers developing winning shopper engagement plans. HEATHER DONNER, Management Supervisor, Shopper Marketing Donner has more than 14 years’ experience working with CPG companies on both national and retail promotions. She currently oversees planning and execution. JEANINE FASANO, Account Director, Shopper Marketing Fasano has 18 years of experience working across CPG and adult beverage brands. She leads the planning and strategy across multiple clients for the agency.
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Edge Marketing STEVE DELOREZ, Group Creative Director With more than 21 years of experience, DeLorez has led creative work for some of the world’s most popular brands and is focused on bringing their strategies to life in unexpected, fulfilling ways for consumers at every point on the shopper journey. ELIZABETH FOGERTY, Chief Strategy Officer With 26 years of integrated marketing experience, Fogerty’s history of performance-driven results speaks volumes. Responsible for developing fact-based, insightdriven strategies, her team inspires great creative that motivates consumers to take action.