Progressive Grocer - November 2014

Page 101

1 VITAMIN MANUFACTURER

#

1

MARKET DRIVER. The US Nutrition Grocery shopper is highly valuable, as over two-thirds are CORE grocery shoppers.

43

$

97

$

Average

BASKET BUILDER. When a US Nutrition product is in the basket of a Core shopper, the basket size is 2 times larger.

60%

© 2015 United States Nutrition, Inc.

817814USN-BM

37% AVG.

OPTIMAL SOLUTIONS

US Nutrition’s new product innovation platforms are attracting a younger user to the Vitamin category.

55%

Under Age 54

SUNDOWN GUMMIES

INNOVATION LEADER.

% Dollars

Source: Nielsen Household Panel, Q2 2014 1Nielsen Expanded All Outlets Combined, 52 weeks ending Sept 27, 2014 (Excludes Private Label).


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