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Westlab Wins Award at ECRM Virtual Session
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Westlab won the Drug Store News/ECRM Buyers’ Choice Award for its Mindful Salts bath products at ECRM’s Skin, Bath, Cosmetics & Natural Beauty Virtual Session in late June. Bella & Bear was a finalist for its Tropical Travel Pack. The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers’ Choice Awards section of the ECRM Connect platform. “One trend we’ve seen during the pandemic is consumers’ increased use of self-care products to help them relax at home and achieve some sense of normalcy and well-being,” said Craig Chmielowicz, senior vice president of HBC at ECRM. “The two Buyers’ Choice Award winners’ products certainly address this need with some beautifully packaged and innovative self-care regimens.” Westlab develops pure mineral bathing salts, aiming to make great quality, natural wellness products available at a consumer-friendly price point. Its award-winning Alchemy range, which blends its signature mineral salts with essential oils and plant extracts, is 100% natural, vegan and cruelty-free. The company’s Mindful Salts were developed to encourage consumers to take time out from modern life and step into a moment of peace and tranquility, with a fragrant bath blending epsom and Himalayan salts infused with frankincense and bergamot essential oils, plus CBD to help promote deep relaxation. “The ECRM sessions were a success for Westlab again,” said Nigel Hargreaves, sales director at Westlab. “The platform worked seamlessly and allowed some great conversations with our new retail partners, both old and new.” Bella & Bear, a subsidiary of Lusso Brands, won for its Tropical Travel Pack, which holds four resealable sachets containing its Hawaiian Sea Salt Shampoo, Hawaiian Conditioner, Ocean Spray Foaming Salt Scrub and The Tropics Face Mask at a $7.99 retail price. It was designed to stand on its own on the shelf or to be hung on a peg. Each sachet holds more than one application, and the package itself is ideal for gifting and a great way for consumers to try out several of the company’s products before committing to a larger size.
August 2020 DRUGSTORENEWS.COM
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