CBD NEWS
Young Living Acquires Nature’s Ultra
Naturally G4U Expands CBD Skin Care Line New products are on their way from Naturally Good For You. The brand has unveiled new face masks, a facial oil, serum and balms that are part of its Be Well collection, all of which are made with nonpsychoactive full-spectrum CBD oil. “At the heart of Naturally G4U is the commitment to search for the very newest and best ingredients available with a focus on how they can best help our customers — both inside and out,” said Lisa Ashcraft, president of Naturally G4U. “Studies show that cannabidiol helps reduce inflammation, helping skin heal itself. Hemp seed oil is packed with nutrients and antioxidants. Together, they help soothe irritated skin and protect it from environmental stressors. That’s why we included both of these star ingredients in our Be Well collection.” New additions include: • Hydrating Facial Mousse Mask, which looks to provide long-lasting moisture, protect the skin against environmental factors, and calm and tone skin; • Restoring Night Serum, which aims to penetrate skin cells to restore moisture while sleeping and deliver a hydrated complexion; • Illuminating Facial Oil, which is nutrient dense and looks to brighten and refine skin texture and tone, soothe irritated skin, and protect it from environmental stressors; • Calm & Relieve Crème Mask, which is infused with cold-pressed hemp seed oil and has anti-inflammatory properties to soothe irritated skin; • Keep Calm Moisturizing Stick, a multipurpose face and body balm that provides extra moisture and helps keep skin healthy and glowing; and • Sweet Relief Lip Mend, which helps bring moisture back to dry lips, soothes irritation and contains olive fruit and shea butter to nourish. “Our cannabidiol is THC-free. In conjunction with powerhouse beauty ingredients like aloe and shea butter, your skin is left relieved, revived and restored,” Ashcraft said. “Naturally G4U is about pure and transparent ingredients that deliver real results for your skin. CBD is a powerful, natural skin care ingredient. We wanted to harness all of its good-for-skin benefits to give consumers a plant-based, chemical-free solution to calm irritated or dry skin.” Naturally G4U’s Be Well collection can be found on Ulta Beauty’s website.
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Young Living Essential Oils is broadening its offerings. The Lehi, Utah-based company has acquired Nature’s Ultra, a Draper, Utah-based company with hemp farms in Colorado and products that include a variety of CBD offerings, including tinctures, balms and roll-ons. Young Living said that Nature’s Ultra, with its more than 1,500 acres of hemp farms, would continue to operate independently. Nature’s Ultra’s CBD products are organic, gluten-free and vegan approved, Young Living said. “The pristine conditions in the Rocky Mountains allows Nature’s Ultra to source pure CBD from Colorado hemp fields that are grown without the use of pesticides,” Mike Buch, Young Living’s chief science officer, said. “By adding our oils to this high quality isolate, we are able to offer a smart spectrum product that doesn’t compromise on quality, and Nature’s Ultra CBD oils can proudly display the Young Living logo because they meet our stringent seed-to-seal standards.” Nature’s Ultra founder and CEO Richard Ricketts said, “It’s a match made in health — Young Living is the world leader in essential oils, and CBD belongs in that space. Their seed-to-seal commitment to quality so closely mirrored our own that it only made sense to work together to bring high quality CBD to the world.”
August 2019 DRUGSTORENEWS.COM
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8/6/19 4:59 PM