FOCUS ON: QUANTUM HEALTH
A Standout Approach Quantum Health’s transparency and product quality set it apart in crowded categories BY SETH MENDELSON
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uantum Health is just trying to give consumers — and retailers — peace of mind when buying its products. Operating in many categories where some manufacturer claims have consumers and retailers wondering about ingredients and efficacy, officials at the Eugene, Ore.-based company want to make it clear that they follow the rules all the time. The privately-held company, which celebrates its 40th anniversary this year, offers more than 70 SKUS — most of them featuring natural ingredients — in six different healthcare and wellness categories, including immune system supplements, as well as eye care, head care, oral care and skin care segments. Products are quite specific. For example, the eye care line features products that help eyes filter high energy blue light and that also provide nutritional support for the macula to keep eyes healthy as you age. The company also has a line of DEET-free bug repellents, featuring both sprays and towelettes. For the most part, these are crowded fields filled with companies that have long contended that their brands and formulas offer the best protection for eager consumers who are focused on using natural products as much as possible.
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Interestingly, the growth of the category and claims made by suppliers have always put merchants in a bit of a bind. Many mass retailers have made it abundantly clear that they want to grab sales away from natural health stores by expanding further into the natural OTC field. Yet, a number of mass merchants also said that they remain concerned that some of the products they put onto store shelves do not do what they say they will do, which can lead to push back from shoppers and, perhaps, a blemish on the retailer’s reputation. Officials at Quantum Health said they think this situation gives them an opportunity to stand out in a crowd. They said they believe that the company’s focus on being totally transparent in every step of the manufacturing and marketing processes puts them in a very good position and will give retailers, as well as consumers, the confidence they demand when purchasing natural healthcare products. “That’s not the way we do things here. We follow the letter of the law when we produce our products,” said company CEO Jason Pellegrini, who joined Quantum Health nearly eight years ago after an 11-year stint at MillerCoors, where he rose to become vice president of sales-grocery. “The secrets to our success are that, first, our products work and they work because we have developed products
March 2021 DRUGSTORENEWS.COM
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