uct contains nicotine. dictive chemical. Why JUUL? # 1 Vape Share | $3B Sales | #4 Backbar Brand (Including Cigarettes)
Top vapor brands ($ share) 68.9%
13%
11.6%
3.4%
1.9%
1.2%
=100%
JUUL
NJOY
VUSE
blu/myblu
Logic
AO
Share of Profit
JUULpods are ranked #1 ring, profitability, velocity, $ share change, $ share, and $ sales/week. Source: Nielsen, Convenience, Last 16 Quad-Weeks ending 08/10/19
Average weekly profitability $679.1
$395.1
$128.2
$127.8
$55.8
=$1,386
JUUL
NJOY
Logic
Vuse
blu/myblu
Share of Profit
Calculated based off of the total share of profit of $ velocity of the top 5 brands in the e-cigarette industry; assumes 6% rebate & 3% combustible rebate. Source: Nielsen, Convenience, Latest Quad Week ending 08/10/19