DRUG STORES
The drug store channel is a relatively small
retailers all rank within the top 15 accounts for
class of trade in beer volume, just 3.5 percent,
total category beer volume.
but almost double that of 2016. Drug stores 1
DRUG STORE SHOPPER
provide consumer needs for value and convenience. Drug channel household penetration across edible products was 82 percent in 2017.
Drug is a preferred channel for convenience 2
among female shoppers. Female shoppers represent 62 percent of total store trips and
Beer is a large business for drug retailers,
61 percent of total beer trips. The most
ranking No. 3 among front-end categories
common trip types are quick trips, followed
and No. 2 based on velocity per store, just
by a fill-in trip. 3
behind tobacco. The drug channel’s top three The drug channel serves two primary roles for BEER STILL THIRD-LARGEST CATEGORY IN DRUG, VELOCITY SECOND DOLLAR VOLUME
VELOCITY ($/TDP)
RANK
CANDY
$3,110,024,023
$75,557
1
TOBACCO
$2,798,749,730
$434,534
2
BEER
$1,294,263,529
$350,918
3
LIQUOR
$951,451,382
$335,571
4
SOFT DRINKS
$927,069,763
$143,224
5
SALT Y SNACKS
$905,090,011
$76,695
6
WINE
$746,822,536
$178,811
7
WATER
$440,052,982
$200,500
8
NUTS
$425,725,412
$106,728
9
Nielsen Scan Data, latest 52 weeks ending Dec. 30, 2017, Total Drug
28
most shoppers: • Convenience for female shoppers to make quick, in-and-out trips • Place to make balanced, lifestyle solutions OCCASIONS • Relax: An after-work transition to me-time that usually involves singles • Connect: A time to spend with friends/family Beer plays a key role in the personal and social occasions that support many drug shoppers’ expectations for a balanced lifestyle. Beer shoppers purchase beer just 3.8 times per year and generally spend $30 when beer is in the basket – $15 more than when beer is not in the basket.3