Beer is big business. It’s a constantly changing one as well, with new brewers, brands and packages appearing seemingly every day. Today’s consumers have more options than ever before when choosing a beer. Consumers also have more options when it comes to where they shop for a beer. And their reasons for purchasing a particular beer are changing as well. Today consumers don’t buy the same beer for every occasion. They buy a beer based on where and when they’ll be drinking it and with whom. That’s where this Building with Beer® publication comes into play. This strategy guide will give you a look at how beer contributes to the overall success of your store and how to capitalize on the changing habits of today’s beer shopper. Building with Beer® shares best practices from each of the industry’s key classes of trade and provides insights and solutions to help you navigate and win in today’s challenging retail environment. At MillerCoors we are committed to providing the tools and services to help you – our customers – grow the size and value of your total beer category. A growing category benefits everyone – including your consumers. This strategic guide reflects that commitment. We hope you enjoy this Building with Beer® publication. To learn more about trends in your business and the full assortment of tools and resources MillerCoors can provide, we encourage you to reach out to your MillerCoors sales team. Thank you,
Kevin Doyle President, Sales and Distributor Operations MillerCoors
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