Alliance Certified. 7-Eleven operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,900 in North America.
Promotional Lifts
On the supplier side, companies are working to keep pace with the c-store coffee evolution. For instance, the demand for cold brew — billed as a smoother, less acidic coffee — inspired two industry suppliers, JoeTap Inc. and Micro Matic, to partner up on the development of “the first post-mix nitro cold brew coffee dispenser solution for high-volume service.” Dubbed the “Barista,” the companies say the unit delivers more product per ounce of concentrate than any other dispensing unit on the market.
This past November, Des Moines, Iowa-based Yesway celebrated the debut of its Signature Blends Coffee by offering customers Free Coffee Fridays during the month of “Joe-vember.” Any-size coffee, available all day, was free on Fridays that month. Yesway also donated free Signature Blends Coffee to Iowa-based veterans’ organizations and first-responder units
“This alone would offer a broader, more profitable beverage/coffee program for many chains,” said Brian Van Holten, creative brand manager at Micro Matic. “When it comes to nitro coffee, we have seen inconsistencies in the marketplace. Adding nitrogen to a liquid is not as simple as carbonating it.”
The c-store coffee elevation is apparent on the promotional front, too.
The Yesway chain introduced its new Signature Blends Coffee in November with a “Celebrate Joe-vember” monthlong promotion.
throughout November.
A few months later, RaceTrac Petroleum Inc. started off 2018 by offering its “Crazy Good Coffee” in any size for just $1 during the month of January, giving customers a break after their holiday spending. The retailer’s message
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