INDUSTRYROUNDUP
Wawa Refreshing Legacy Stores Forty older sites will be remodeled in 2015
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awa Inc. kicked off an expansive remodel program of its legacy stores in early February. The Wawa Remodel Program is an initiative to transform the retailer’s older convenience stores to reflect Wawa’s latest store design and foodservice offering. Throughout 2015, the company will remodel 40 stores — the most remodels to happen in one year in Wawa’s history. With a focus on remodeling a combination of both legacy and older fuel stores, customers can look forward to such features as fuel stores receiving diesel pumps; new hand-spun milkshakes; Coca-Cola Freestyle fountain machines; and new store graphics and designs. “This effort is extremely meaningful to all of us at Wawa, as it will enable us to share the most up-to-date Wawa brand features with more people in more places than ever before,” said President and CEO Chris Gheysens. “Through this massive remodeling effort, we will enhance the customer and associate experience in our stores and begin to bring our older stores up-to-date by featuring our latest offer and design.” Stores will close for a few weeks while renovations take place, during which time employees will be transferred to other stores. The first remodels are slated for stores in Philadelphia; Toms River, N.J., Gloucester, N.J., Winslow, N.J., and Wrightstown, N.J. The first of the remodeled Wawa locations will reopen on March 6. Wawa Inc. operates more than 680 convenience stores — 400-plus offering gasoline — in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.
WWW.CSNEWS.COM | MARCH 2015 | Convenience Store News 17