Introducing REESE Miniatures Stuffed with Pieces LEVERAGE THE SUCCESS OF REESE BIG CUP STUFFED WITH PIECES KING FOR CONTINUED SUCCESS IN 2018! • REESE Peanut Butter Cups Stuffed with PIECES King Bar is the #1 everyday innovation item with over $2.2M in 2017 sales1 generating over 2x more dollars than the second highest volume innovation item1 • REESE Peanut Butter Cups Stuffed with PIECES King Bar has driven 6.6% incremental volume to the category2 • Stand-up pouch segment delivers 7% growth outpacing total everyday chocolate (+3%)3
ASSORTED STAND-UP
Pouch Prepack 68 count
12 units – REESE Miniatures with PIECES Candy 24 units – REESE Minis 24 units – OHHENRY Bites 8 units – HERSHEY’S COOKIE+ Caramel Bar
1 Nielsen MarketTrack, National 5 Channels, Everyday Chocolate, YTD PE May, 2017 2 Nielsen Homescan, Nat’l 5 Channels, Nov 11, 2016 –May 27, 2017 3 Nielsen MarketTrack, Nat’l All Channels, L52 Wks