TIME TO
BEEF UP YOUR BUSINESS The Canada Beef and Veal team has a steak in your future!
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PROMOTION AND MARKETING
EDUCATION & TRAINING
PROGRAMS AND SERVICES
PROGRAMS AND SERVICES*
National, regional and independent operator promotion and sales building programs
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National and regional distributors support programs
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Branded and co-branded support programs
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Cooperative advertising support
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Development and production of custom marketing resources
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Carcass utilization and value optimization
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Value added program development
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Recipe development
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Yield and financial performance analysis
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New product or specification development
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Food safety system training
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Gate-to-Plate experience
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Canada Beef marketing library
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E-learn Canadian Beef 101 education
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Supply chain development
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Food safety systems resources
Custom and generic educational video productions
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Beef buyers guides, wall charts and reference materials
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Food Safety and Quality Assurance
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Education, Training resources: • Beef Butchery video • Canadian Beef value chain process • Beef cuts by cooking method
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Partner programs
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Consumer marketing support
For more information about promotion and marketing : Duane Ellard, Director, Channel Marketing dellard@canadabeef.ca cdnbeefperforms.ca canadabeef.ca
For more information about education and training: Mathieu Pare, Executive Director, Canadian Beef Centre of Excellence mpare@canadabeef.ca cdnbeefperforms.ca canadabeef.ca
* Access to CBCE facilities will be in accordance with current COVID-19 health guidelines.