IDEAS
Retailers, suppliers, shoppers, insights
With Loop, Häagen-Dazs ice cream will offer doublewall stainless steel reusable packaging
REUSABLE PACKAGING
TERRACYCLE
Packaging reimagined Loop, a new platform,takes aim at singleuse packaging. We speak to the company behind the initiative By Danny Kucharsky
I
n case you haven’t heard, Loop is a new system of shopping designed to eliminate packaging waste and mend our disposable ways. With the new system, consumers will be able buy products ranging from ice cream to laundry detergent in reusable containers, which they can return and refill (more on this on the next page). Created by New Jersey-based TerraCycle, there was much ado when Loop was unveiled in late January and it was touted as a first-of-its-kind platform with
big consumer goods companies (P&G, Nestlé, Unilever and many others) on board. Loop is being tested by retailers such as Carrefour in France and Tesco in the United Kingdom. TerraCycle ceo Tom Szaky, who grew up in Toronto, says a Canadian retail partner will be named in the coming months and the platform should arrive in Canada later this year. Canadian Grocer recently spoke to Szaky about the innovative project. Here are edited excerpts from that interview:
March/April 2019 Canadian Grocer
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