Social networks: Facebook and Twitter

Besides Issy.com, Issy.TV, digital newspapers and SMS alerts, there are today many other ways to get information about the local life. This is a necessary multichannel approach in the Web 2.0 era.

The development potential of social networks is very important: the number of the City's Facebook page members increased by 67% in 2010 (around 3,500 subscriptions in May 2011) and the number of followers of the City's Twitter account increased by 208% (336 subscriptions)! ■