Dormy House Hotel F+B
Dormy House Hotel – Front of House
Hotelier & Hospitality Design
a mentality for instant satisfaction and quick turnaround of all items. That formula may work for fashion, but not for corporate wear, as customers demand good quality uniforms that last. The only way to achieve a quality product is by using fabrics that are technically sound and assembled using expert manufacturing techniques.”
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Cavell Thomas started Inline London 23 years ago from her flat in Kensington in London, producing quality uniforms specifically tailored to the Health and Beauty market. She is now Creative Director of Inline London and remembers one of her first clients being The Spa at Gleneagles, who identified the need for a quality uniform not found in the market in 1993. Gleneagles remains a client to this day and most business is by word of mouth, which is testament to the quality and service offered by Inline London. “We are proud of what we have achieved over the years in terms of building the Inline brand. It is synonymous with quality and style. Clients know that the product will last and are prepared to pay a small premium for longevity over throw-away fashion. As a population, we have unfortunately developed
The company invests a great deal of time and effort sourcing fabrics with technically advanced properties such as breathability and stretch for comfort and durability. The styles are modern, flattering and above all, fit for purpose. Three years ago, Cavell was commissioned to design the Dormy House Spa uniforms followed by the Front of House and F+B uniforms. The project was so successful that Inline London is now the go-to brand for the boutique hotel market. “This is a niche market where we have been able to add value. Most uniform companies are not interested in smaller production runs and offering a personalised service, as it requires a great deal of time and effort,” explains Cavell Thomas. “We are very much a familyrun business and often find that boutique hotels are family-run too. We share a passion for quirky design solutions and working with like-minded individuals to create something special for the staff, is truly inspiring.”
Inline London has also found receptive markets in Europe, one of their clients being the Thanos Hotel Group in Cyprus. Inline has supplied their uniforms for over three years and finding fabrics and a formula to deal with the intense heat was initially a challenge, which they solved using a linen-look performance fabric. “I recently visited Cyprus to check on the hotels” explains Cavell “and the uniforms look amazing. They have lasted brilliantly, the colours do not fade, they fit well and look professional. Thanos allowed us to use brighter colours for the project, which paid off, as the staff look outstanding.” Inline London is set up with an extensive library of designs, fabrics and unusual trims. Cavell is determined to venture further into the F+B and Bistro markets, as she feels there is huge scope for improvement and individuality. She passionately believes that staff are a walking advert for any company. “If they look good and feel great, they automatically promote the brand in a positive light. A unique uniform is a simple and stylish way in which a business can gain a competitive edge.” Inline London operates a mail order service for their spa uniforms. All other uniforms are done by appointment only. Please call 01483 514820 for a free consultation.