Eat Drink Sleep - February 2014

Page 12

EAT. DRINK. SLEEP

+44 (0)1628 532 003

February 2014

www.oasisgraphic.co.uk info@oasisgraphic.co.uk

Oasis Graphic Co: Rebranding Today, Restoring Tomorrow Whatever the event, whether seasonal, corporate conferences, weddings, parties or shows, temporary branding experts Oasis Graphic Co has helped numerous hotels, bars and leisure clients create impactful branded and themed environments. They frequently produce graphics for one off events using materials that can be easily applied and seamlessly removed after the event, without causing damage to existing décor. Temporary graphics can be applied to any part of a space to create impact walls, floors, existing furniture, indoors and outdoors - and custom designed to meet your requirements. At Vinopolis, London’s premier wine tasting experience and visitor attraction, Bluedog commissioned Oasis to produce and install highquality graphics for the Proctor & Gamble (P&G) US Family Home for Team US, as part of the hospitality at

12

the London 2012 Olympic Games. Bluedog refurbished the venue to surround the US athletes and their families with familiar products and brands from home, and provide them with somewhere to meet and relax. Oasis provided high-quality images for nine rooms throughout the Family Home. In the P&G Beauty area, Oasis hung fantastic pictures of the athletes, as well as creating hanging banners from 120 m of dye-sub printed flag material. This area featured CoverGirl, Olay and other P&G beauty brands. There was also a Pampersbranded play area for toddlers and complimentary laundry services, sponsored by Ariel, Tide and Downy, The Family Home showcased around 15 of P&G’s brands in total. Another successful temporary rebranding project took place within Twickenham’s hospitality suite and

Adidas Interactive Zone for the Heineken Cup 2012, using ultraremovable vinyl graphics on top of the existing vinyl graphics. Outside, Oasis also rebranded Twickenham’s 6m England Rugby merchandising trailer, as well as a number of freestanding structures at approximately 6m x 3m, as the Adidas Interactive Zone. Oasis’ studio manager Chris BoydLeslie explained: “The biggest challenge we faced was that we were only rebranding these areas for the duration of that event, and needed to return each of them to their former state afterwards. This would normally be quite a simple project, however, both the suite and the trailer had existing graphics and we had to apply the Adidas vinyls over these and then remove them without leaving a trace.”


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.