SU STA I N
reating a 12 coffee cu ma es the business model wor , he says. bout si a er or lastic cu s go into one 12 r . he value of those dis osable cu s is ence. ut they are going into a high value roduct. nitially, the recycled ellets were being sent to hina, where the cu s were manufactured artly to reduce costs and artly because one of the rst big mar ets for r was ustralia. his year, however, r is closing the circle of the circular economy. he cu s are being made in a factory in t ustell which is diversifying from ma ing s ecialist medical roducts. n a globalised mar et lace, the circular economy buc s the trend. cademics at the eter niversity based entre for ircular conomy have shown that the most e cient way to ma e money within a circular economy is to ee the roduction regional. regional su ort organisation called evi su orts ornish businesses to get involved. he message is sim le collect waste locally, rocess it locally and manufacture new roducts locally. f course, the mar et can be as broad as you li e. an s ashortwal com any sells , cu s a year globally. t 12 a cu , that s big business. e ve got two missions as a com any, says an. t s really uite sim le. ne is to ma e a living. wo is to ma e a difference. he best way to ma e a difference is not ust ado ting the circular economy rinci les, but showcasing them. o romote them to as many eo le as ossible. overnment, industry, consumers and the general ublic. oday, ashortwal em loys 12 eo le, consults for the government and wor s with academics at eter niversity to advocate the circular economy in the south west. he com any has been invited to international conferences
to demonstrate the economic success of a regional circular economy. shortwal is still coming u with new ideas. he latest is a beverage bin. f you drin out of it, says an, it s high value recyclable material. lass, cans, lastic bottles, a er cu s he idea is being trialled on eter niversity cam us, and ornwall ouncil is een to ut them on high streets throughout the county. nd then there s recycled lastic trays for c onalds, and lay e ui ment made from old lastic toys. h, and a durable water bottle made entirely from single use lastic water bottles. he list is endless. hich is a good thing the world needs more solutions and less doom and gloom. s an says thin we re in really e citing times. lthough it s full of negativity, it s actually really ins iring. e re living in a eriod where suddenly we wo e u and actually started to do something. is enthusiasm is al able and infectious s a com any, we re never going to be negative. e won t highlight all the things going wrong. e will only ever tal about solutions and ositivity. veryone ust needs it. rcup.co.uk ashortwalk.com
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