THE MOLO APPROACH TO MAKING CLOTHES FOR KIDS ”First of all it has to be on the children’s terms. We design our collection based on how kids are developing throughout the years in what they find interesting and fun. Also we have learned that it’s all about innovation. The world is full of clothes so in order to survive there should be a reason-to-be for your brand and that you can obtain through innovation. You have to believe in what you do to break through the field within kids fashion. Of course there are daily challenges when you are running a production business, as a lot can go wrong through the process. Luckily we have a hugely talented team, who every day helps to make a difference so the problems will not develop. We try to be at the forefront I every part of our value chain. If the quality is not good or if you can not deliver on time, it does not help much only to have a nice design. Design-wise we stay
ahead by allowing a big playroom for our talented designers. We develop a lot and if you asked people within finance, there were a lot of things that we should not be producing, but we do it anyway to create out-of-the-box designs that will make us stand out. Besides that we do not inform ourselves that much within kids fashion, because if it is seen here, then it is seen before and then it will not turn out as something new and innovative.” CURIOUS, QUIRKY AND LOVED BY KIDS ”We have always been and will always be curious in everything we do. Not only in how we design but also in the way all our departments are working. Being within kids fashion is a journey of learning. You can never stop learning and for us it is important always to remember that. Quirky is a big part of our identity not only in how we design our clothes by making small, quirky details and mix the different fabrics but also in the way we make our imagery. It does not have to be the