“In order to really reflect on trends that were coming around the corner, we had to discuss it with our clients” EMMA HOSKYN
Director of Upstream Sustainability Services at JLL
revisited that and went a little further on our time horizon since things move and change at such a pace. “In order to really reflect on trends that were coming around the corner, we had to discuss it with our clients, but they are used to looking at physical buildings which are practical and tangible, so we thought ‘how can we make this idea tangible to people?’ Hence last May, to kick off the campaign and launch the microsite, we held a workshop and had people put pen to paper.” Hoskyn has been with JLL for just over a decade and runs Upstream, 11