MC FRYS LTD As well as training his staff, Aziz leads from the front, not above
well as the business-unfriendly activities of public authorities like
working alongside his employees at every rung in the company.
the county government. The sector also faces the challenge of
He leads by example, expecting all senior staff to do the same:
being regulated by the government on health grounds; obesity due
“I had worked for other enterprises at lower positions before the
to poor or unhealthy diets is a strong concern and the fast food
entrepreneurship bug hit. I am also the founder of Mc Frys, so I
sector is a major target.”
can say I have held almost every position in the business. Leading
Despite these challenges and hurdles, Aziz has persisted, staying
from the front inspires junior staff - the great generals lead troops
true to his ambition whilst also remaining true to his values. As well
into battle.”
as looking after their staff, Mc Frys also believe in fair dealings with
Mc Frys employ around 120 staff members across their offices
suppliers, and in pursuing business opportunities ethically rather
and outlets. “The staff are the greatest asset to the business,”
than cutting corners. The result is a slower, but more moral path
asserts Aziz, “because unlike manufacturing, a lot of the tasks in the
to success: “I am a committed Muslim and believe in hard work
fast food business are still manual and require human intervention
and integrity. These principles have kept me away from bad deals,
and judgement. Any shortcomings, and clients vote with their feet
however lucrative they may seem. Success is built over time, and
to the competition.”
patience, discipline and commitment are key to achieving your
Competition in Kenya’s fast food market is strong, and, as
objectives.”
Aziz explained, international interest has seen it grow stronger.
Aziz’s approach has been rewarded, for whilst he has turned
However, the sector itself faces many challenges; whilst the
away lucrative deals that would have helped him in the short-term,
patrons and the passion for fast food is there, businesses must
the reputation and loyalty built up through fair dealings have a
wrangle with the costs and red tape of operation before they can
long-term benefit. In particular, strong bonds with partners and
cash in on the demand: “The business is quite challenging in terms
suppliers have proved invaluable: “It is true that for one to succeed
of human resources, financing and the volatile cost of inputs, as
in business, especially in fast food, reliable and committed partners
36 | Endeavour Magazine