DESIGN PORTFOLIO
About Goodman Creative Goodman Creative is a strategic communication, advertising and creative firm based out of Nashville, Tennessee. We enjoy serving our clients with the highest quality, custom, creative content while strengthening their brands. It is our desire to help organizations with all of their strategic communication and marketing needs. Our mission is to strengthen organizations by clearly, concisely and creatively communicating their brand through any communication medium necessary with unrivaled excellence.
Brentwood Academy
co-educational • independent • college preparatory • grades 6-12
Brentwood Academy is a 6-12 independent school located in Brentwood, Tennessee, just south of Nashville. They have a traditional style, using red and blue as their primary school colors. We brought different shades of tan into their brand to help soften the harshness of the red and blue. One of our main goals throughout all of the design work is to give their brand a sense of tradtion, trust and high academic prowess. This is reflected in the use of a strong serif font with accents of san-serif as balance. No matter what medium, Brentwood Academy’s brand is communicated with excellence and strength.
Join us for Admission Day November 10 or February 2 to register please call 615.523.0611
Campus Tours every Tuesday and Wednesday at 8:30 AM
scan or go online to
brentwoodacademy.com
BA Website The Brentwood Academy website again uses different shades of tan and khaki to help soften the hard blue’s and reds. The site is designed to communicate the school’s mission and values through photos and key words. Toward the bottom of the page different tabs allow constiuents to browse current happenings at the school. The site is finally marked by the large red BA shield logo in the top right of the page.
Digital Signage Slides
Promotional Poster
BA Fundraising Initiative Brentwood Academy was looking for away to better market and brand their fundraising efforts. A logo was created by illustrating the iconic belltower thats sits on the schools campus. The continuation of the serif font from the official Brentwood Academy brand was used. The new logo and theme is used in publications, web elements and videos helping solidify a consitant and fresh fundraising message.
Micro-site The new brand was fleshed on the giving section of the BA website. Three distinct areas are noted by large red buttons, annual giving, campus renovation and endowment. These buttons denote the three primary fundraising efforts. The “BA Forward� brand is designed to complement the overall Brentwood Academy brand.
Magazine This sixty-page magazine is the largest publication produced by Brentwood Academy. The look and design of the magazine help to further solidy the BA brand using style guide approved fonts and colors. However there is a little bit more liberty taken with the design in order to give certain articles and spreads the personality needed to communicate the story.
Magazine Spreads
Capital Campaigns Each capital campaign is developed with a theme and goal. In order to rally constiuents around this goal, a theme is created to help drive home the message. the two campaigns shown here demonstrate the simplicity and clarity of a simple color scheme, logo and identity of the organization represented.
Herman Cain Working with the Tennessee for Herman Cain organization, we helped create a large amount of promotional materials to help promote Mr. Cain’s political agenda. To the right is a website comp that Goodman Creative designed and presented to the campaign to serve as the official campaign website.
I Heart Japan After the Japanesse earthquake in the early part of 2011, GC partnered with Harvest Church to help promote a benifit concert to aid relief. The audience was primarly teenagers. Red was used as the primary color denoting love and the red circle that is representative in the Japanesse flag.
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harvestchurchofgod.com
ministry information Jerry Irwin, Senior Pastor Don Smith, Associate Pastor Timothy Turner, Worship Pastor Brock Stamps, Student Pastor
256.835.0257 | harvestchurchofgod.com
proclaiming christ to the world by the power of the holy spirit
welcome welcome welcome welcome
Upcoming Events
Sunday Morning Worship
Jerry Irwin
Jerry Irwin senior pastor
h// 256.803.2657 c// 256.327.8548 o// 256.835.0257 jerry@harvestchurchofgod.com
Harvest Church Harvest Church is a pencostal church that was looking to rebrand their church. Using warm browns, oranges and yellows help give off the “harvesty� feel and the feel of fire (being a pencostal church, the holy spirit is often has the reputation of fire from the book of Acts).
Mount Paran Mount Paran Church in Atlanta is wellknown for their music ministry. We helped design the cover art for a recent worship project.
Ministry Promotion Over the years different ministries have contracted with GC to help promote their ministry events. Here are a few examples of what we have done over the past several years.
Interior Branding Brentwood Academy recently went through a campus renovation project. After most of the construction was done we worked to help solidify the Brentwood Academy brand by installing different brand relevant graphics and displays around the school.
Logos and Brands
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Montgomery County Bar Association
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Tennessee Herman Cain
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