Brand Strategy It’s all about freshness! Our brand is in need of a refresh that will bring the focus back onto how we hand-make our doughnuts and coffee.
Why are we refreshing?
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In our zeal to provide our customer with fresh and hot ready doughnuts, our brand has become synonymous with mass production. We want to get back to our basic values.
We have a unique opportunity to provide our customer with a special space where they can let themselves be creative and inspired.
Our brands value should be focused on our doughnuts - and how great they are when made from scratch!
11 Krispy Kreme Brand Strategy Guidelines