APPENDIX
TRENDGEIST COMMUNICATION STRATEGY TrendGeist’s initial ‘launch’ communication strategy has been designed as a case video to illustrate the big creative idea. The storyboard for the viral can be found below, along with the consent form of Alex Murray who was featured in the viral video which is available to view on the digital copy of this report in the folder ‘Viral Video’ or on YouTube at: http://www.youtube.com/watch?v=3oUzPvJeDQ0.
Rianna Smith, in a live context TrendGeist would seek to have the video edited by a professional creative team.
116
TRENDGEIST:
APPENDIX
17
17