Food
A Nice Dream Shannon and Rob Auton are enjoying a change in their lifestyles while gaining international recognition for OOB, their organic ice cream and blueberry brand.
Words by Robert Auton
W
hen Robert and Shannon Auton started OOB 11 years ago, they were a banker and an HR consultant aiming for the almost mythical work life balance. After researching possible growth markets, they decided on organic blueberries. Loaded with powerful antioxidant properties, this superfood became the basis of their sustainable, organic, independent business. “We wanted OOB to become known for being the real deal,” says Robert OOB’s managing director. “Creating our own market, being original, with quality products made the right way.”
Robert, “the taste is exceptional.” OOB berries and ice cream are currently stocked by approximately 350 specialty gourmet stores and supermarkets in New Zealand. OOB recently signed a turnover doubling deal with the Woolworths chain in Australia and launched a comprehensive rebrand that won a major design award. “Our new packaging reflects our values of down to earth honesty and delicious, certified organic goodness,” says Robert. “At the same time, ice cream is a fun, indulgent treat, so we needed to convey a sense of playfulness and enjoyment.”
Today, their scenic Matakana orchard is the hub of an international organic blueberry and ice cream brand and also their home, where they live with their 15 year old triplets, Rob’s beloved dogs, and Shannon’s horses.
Robert and Shannon are having just as much fun coming up with their new product ideas. They released a limited edition White Christmas ice cream in time for the festive season and are currently exploring some tasty new flavours for summer.
The couple grow their own blueberries and strawberries (in addition to working with growers in both New Zealand and Chile) and craft all their ice cream on site with the help of legendary ice cream guru Murray Taylor. Every product is organic and adds
For more details on OOB’s full range, as well as recipe ideas and stockist details, go to oob.co.nz or visit facebook.com/ooborganic.
89