Indirect Competitors
Brands such as H&M, Express and Urban Outfitters are indirect competitors to our Reformation Pop-Up shop because they offer similiar styles at a lower price, without the sustainable conscious in mind. The Miami Design District is also an indirect competitor due to the fact that it is a completely seperate shopping district within 20 blocks from the Lincoln Road Mall. The Miami Design District carries luxury brands such as Gucci, Saint Laurent, Versace, and Burberry. This range of high luxury and fast fashion brands serve as indirect competition to where our target market may shop as an alternative to Reformation.