Trend document EM|ME|CO

An extension on the prior overarching trend of authenticity, consumers are eager to engage with a product throughout its life cycle, from production to final outcome. Artime revives what consumers regard as disposal waste into something desirable, transforming the everyday commodity into a coveted design, prolonging the designated end date of supposed expendable items.

With the staples still intact and glue bursting from the seams, Artime explores the unusual, the imperfect and the unpolished, sourcing and re-cycling discarded materials to manufacture environmentally sustainable merchandising.

Creative flair excels through blue-sky thinking, constructing everything (and the kitchen sink if you wish!) from the bare minimal.

Resourcefulness is key when devising a unique in-store design, dig for the weird and wonderful before developing it beyond its original function to suit a new purpose.