The World’s Finest Underwear Handmade in Switzerland since 1871
The Vision THE WORLD‘S FINEST UNDERWEAR Handmade in Switzerland from the finest materials since 1871.
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Zimmerli A Success Story 1871 Pauline Zimmerli founds the company in Aarburg, Switzerland. She not only lays the foundation of a flourishing family business, but she is also credited with beginning the Swiss fine knitting industry.
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Global Brand Position
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Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.
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Zimmerli is created from only the finest natural fibers available worldwide, handled with utmost care, to create perfect fit, maximum comfort and refinement.
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Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.
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Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA into the future.
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Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.
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Zimmerli’s incomparable style is achieved through “handmade” qualities—a lost art—and through exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create the signature Richilieu rib, and they are owned by Zimmerli.
Finest materials Only the finest raw materials are chosen for Zimmerli‘s luxury pieces: •Extra long staple Egyptian Mako cotton •Softest raw silk threads (Greige) •Super-fine Merino wool •Bamboofil ® made in Switzerland •Micro Modal ® from Lenzing All fabrics meet Oeko Tex Standard 100.
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HQ Aarburg
4. PRODUCTS Product Philosophy
Knitting mill Huttwil
Production Coldrerio
100% Swiss made in our own workshops •
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• 6 May 2011
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Every single part that makes up our underwear is finished at our very own production plant in Coldrerio, Switzerland. 50 seamstresses produce, in numerous, complex steps, the underwear that has attained world renown. A single ribbed garment takes about 45 minutes to produce
Zimmerli‘s Icon Piece: 207 Richelieu The Personalities of Zimmerli of Switzerland
David Beckham in his “Official Calendar 2009“
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Zimmerli Richelieu is the singlet of heroes‌
The Personalities of Zimmerli of Switzerland
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Unique Brand Position at mensunderwearstore.com / Boxers
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Distinctive style, quality, and creativity fills a unique niche in your assortment.
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Meets the taste level of highly discerning customers who travel the world and expect to find most refined European products at your upscale shop.
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Narrow distribution of Zimmerli distinguishes your selection from those with only the common brands.
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Made in Switzerland is a proud and vital core value of Zimmerli’s identity. Zimmerli is the only underwear company still producing entirely in Switzerland. It is an indication of the company’s commitment to creating handmade luxury products.
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Zimmerli offers excellent price-to-value in multi-functional products with exquisite comfort against the skin and uncompromised quality and style.
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Finest quality re-orderable basics are vital to Zimmerli, and therefore a profitable business to build with minimal markdowns.
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Zimmerli is the best-of-the best – an uncommon, distinctive luxury.
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CMK and Zimmerli desire to build a lasting and mutually profitable relationship with mensunderwearstore.com / Boxers.
Zimmerli is a select brand at leading luxury stores in the finest addresses worldwide. It can be found at over 650 selected partners in over 50 countries.
Berlin
London Mannheim
M端nchen Z端rich Paris
Milano
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Zimmerli’s legacy is achieved through its superior-quality ribs. The unique comfort and durability of Zimmerli products make them incomparable to other brands on your selling floor. The ribs are knitted on 4 rare machines that only Zimmerli owns – i.e. it’s impossible to truly emulate a Zimmerli rib.
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Richelieu
207 Richelieu 100% extra long staple Egyptian Mako cotton, fine twisted, mercerised yarn, Richelieu rib Signature Variegated rib Styles: 207-1410 Shirt NS Sizes: S-2X Colors: White, Black 12
Royal Classic 252 Royal Classic 100% Fine Cotton Twisted Mercerised yarn Single jersey
Styles: Shirt VN SS 252-8124 (white only) Shirt SS 252-8125 (white only) Slip (open fly) 252-840 Boxer Short (open fly) 252-8476
Sizes: S-XXL Basic Colors: White, Black 1313
Pureness 700 Pureness 95% MicroModal 5% elastane, single jersey Styles: 700-1341 SS Shirt (white only) 700-1343 Pant Closed Colors: White, Black
Sizes: S-XXL
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Driving Growth in Spring ‘14 • • •
Department / Store Support Training Seminars in-stores or on-line in all doors Customized Training handouts
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Distinctive Assortment Contest for All Sales Associates Zimmerli Reference / Brand Book for each door
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On-going Sales Support Emails to SA’s with new product info Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events