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Ying-Jen (Emily) Chen’s Portfolio

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The logo consists of three letters - YJC, which are Ying-Jen(Emily) Chen’s initials. Burgundy is my favorite color to represent my personality. My personality is like red wine, the taste is more than you thought it would be at first. The green indicates that I always keep a fresh mind in a creative way.

Meaning of Logo

The shape of the logo is a key, which is a metaphor for Ying-Jen (Emily) Chen, a key person to open doors.

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Take the key to open the door

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Lerado Group- Baby Product Development

www.lerado.com.tw (July, 2004- June, 2009) Developed lines of baby products for corporate clients- Graco, Kolcraft, Bambisol, GP, Uppababy, etc. Managed account for a French baby product brand - Bambisol

Honors

• Received 5 patents for different products. • Over 6 new products are sold in USA and Europe • G-Lite - An Uppababy Product - Lightest umbrella stroller in the USA - Received Babble Best 2009 Seal from Babble - Received Mom-Tested Seal from Parenting Magazine

G-Lite

Project Leader R&D Dept. Lerado China Branch

(June, 2009)

• Served as liason between Lerado and Bambisol (Franch brand) baby product company • Managed projects from development through production for corporate client

Working Experience

Industrial Designer

R&D Dept. Lerado Taiwan HQ

(Feb, 2007)

Developed initial concept and designed infant/baby products 2004

Bachelor of Fine Art

2007

(June, 2004)

National Yunlin University of Science & Technology (YunLin, Taiwan)

Industrial Design GPA 3.84

Younger Designer’s Exhibition SOHO New LifeOffice System Design

(Taipei, Taiwan)

Education & Professional Experience 4

2009


Skills & SpecialityObjective Pro Engineer SolidWorks Keyshot

3D

Microsoft Office

doc.

Language

• Wafee Projectis on the shortlist for the final judging of 2012 red dot Design Award • Levsure Projectis on the shortlist for the final judging of 2012 red dot Design Award

Event Planning Marketing Research CIS Design Marketing Strategy Merchandising

Savannah College of Art and Design

Patents • Folding baby stroller frameUnited Kingdom/GB2425286, Germany/202005016709

• Stroller FrameUSA/D576525

• Pet carrier-

USA/D574559, USA/D584458

Objective

Highly creative and experienced project manager actively seeks employment position which includes design management tasks in project development.

2012

Master of Art

Mandarin Chinese Taiwanese English

Honors & Awards

www.scadmemento.99k.org

• • • • •

Creative Thinking Marketing Strategy Problem Solving Mechanical Aptitude Manufacturing Process Team Leadership Multi-Tasking Abilities Time Management Communication Skills Budget Development Key Decision Making Process Development

Auto CAD Photoshop/ Illustrator InDesign / After Effect

2D

2012 SCAD (Sep, 2011- June, 2012) Memento Design Award

Design Skills

(June, 2012) (Georgia, USA)

Design Management GPA 3.88 Verizon Cellular Sales

Qualification

Collaboration project

I am an ambitious person who like challenge in my life, was promoted from an Industrial designer to a project leader within three years in the previous career. Received several patents for products and managed products to be sold in the market. In order to enrich my knowledge, I pursued higher education in Design Management and Industrial Design of Master Degrees at SCAD. The education improves my communicate skills when working in a team. I led a team to hold a competition for school which sells winners’ works at SCAD stores. My strengths are creative thinking and market strategy in project management. I want to utilize the knowledge and experience that I learned in my future career and create more products to improve the quality of people’s lives.

(Jan-Mar, 2012)

sponsored project

Marketing Strategy

Industrial Design GPA 3.84 Kids II Collaboration project

www.kidsii.com (Mar-June, 2011)

New product development “Safungo” project receives patent in the USA 2012 SCAD Memento Design Award Project Leader of the event www.scadmemento.99k.org Event Plannig / Marketing Research / CIS Marketing Strategy / Design for award / Merchandising

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Emily’s Design Management

Design

Strategy

Exploration

Development

Refinement

Production

Launch

Marketing

Manufacture

Engineer

Sales

Designer

Budget

Team Work Project Management

Cri Brand Mission Brand Beliefs

M Re arke sea t rch

Brand Heritage Brand Offering

Brand Identity

Brand Personality Brand Positioning

5 Senses • Sight • Smell • Taste • Textile • Sound

Psychology

Need Want

Brand Audience Brand Benefits

ack

e

Brand Vision

db Fee

a lu sV

a

Research

uct

ter i

Project Initiation

d Pro

Inv en tio n

Project Development

Sociology

Product Environment

Price

Sale Volume

People

5P

Promotion

Branding

Personality Reputation Loyalty

Brand Promise

Marketing Communciation

Marketing Strategy 6

Quality

Place

Where to sell How to sell

Marketing


Emily’s Industrial Design

DISCOVER

EXPLORE

Design Development

DEFINE

DIFFUSE

EVALUATE

Concept

Research Problem Finding

- Market - Ethnographic - Users Experience

Mock-Up

Design Brief

Digital Prototype

Design Research (User Testing)

Prototype

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Ying-Jen (Emily) Chen’s Industrial Design

Production Useful Usable Visible Valuable


Bio I came from Taiwan, a friendly and lovely island in Eastern Asia. My background was in Industrial Design. I worked as an industrial designer and project leader for five years in Taiwan and China in baby product field. Later, I went back to school to pursue master degrees, then I earned both Design Management and Industrial Design MA degrees at SCAD in June, 2012. My goal is to work as a project manager in which position I can fully utilize the work experience and knowledge I possess.

Everyone should examine their role of life at the stages in which they are at.

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4F

Design Management Content

3F

Concept Design

2F

Visual Communication

1F

Products in Market

B1

Design Skills 9


Design

Emily’s Design Management

Branding

Marketing

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Branding Industrial Design

2012 SCAD Memento Design Award 2012 SCAD Memento Design Award is designed for SCAD students. This is a competition to help students making their designs into reality and sell in SCAD retail stores. In the other hand, the students’ works help SCAD gain reputation because they demonstrate SCAD’s professional education and students’ skill through their designs. The event is founded by Emily Chen, and sponsored by Working Class Studio (a department at SCAD.) The SCAD Memento Design Award is holding every year to renew products in SCAD stores. The mission of SCAD Memento Design Award is to boost SCAD students to be creative and imaginative by utilizing the skill they learn and advanced equipment school provides. The competition also encourage students in different majors to work together in order to broad the vision of their design.

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Design Management


Brand Identity

Brand Vision

Brand Heritage

SCAD is a preferred professional art and design school but SCAD has never take advantage to ask students design products for SCAD. 2012 is the first year we hold Memento Design Award for SCAD.

We want people to be aware of SCAD and to attract more students to attend SCAD. SCAD can gain fame through the competition and students can build confidence if their works are sold in stores.

Brand Mission on Earth

Brand Offering

We exist because we are the liason between students and SCAD. We create value for SCAD, students, and consumers.

We provide a channel for students to design mementos for SCAD which are sold in SCAD retail stores.

Brand Audience • SCAD- SCAD sells unique mementos

Brand Values / Beliefs We believe SCAD is a professional art and design school and we have abilities to make concepts into products to sell in stores. The event demonstrates we are professional.

• •

Brand Benefits

Brand Personality

SCAD students experience school life and learn knowledge from school and then apply them on designing products to create SCAD’s own products.

in stores and gains fame through the products. Designer- SCAD Students build confidence if their designs are sold in stores. Customer- people become aware SCAD is a professional art and design school.

Brand Positioning

SCAD stores sell products that are designed by SCAD students to tell people that SCAD is different.

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We create a platform for students to make their designs into reality. Students can use school equipment to produce their works.


Project Overview

working class studio

Design Brief

a division of

Research Primary Research

Secondary Research

Design - logo design - Poster - web - video - Facebook

Promotion

Evaluation

- 4 interest meeting

Professional Judge

- Design& Concept Discussion

Deliver

Consumer Judge

Production Display in store

Final Judge

- award cup design - display in store

Business Model

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Team Business Plan for Competition

SCAD Memento Club


Business Model Key Partners

Key Activities

Value Propositions

Promote Competition

shopSCAD

Build Students‛ Confidence

Design Products

Customer Segments SCAD students

Customer Relationships shopSCAD

Low Volume Production

Working Class Studio

Ex Libris Bookstore

Provide chance for students to make their ideas into reality

SCAD Resources

Use free SCAD resources to do low volume production

SCAD Prestudents SCAD

Sell students‛ works as SCAD memento to make we‛re different

Channels Posters

e-mail

OralPromotion

Notification

Web

Postcards

Facebook

Interest Meeting

Savannah Tourists

Use students‛ works to show we‛re professional art and design school

SCAD Resources

Cost Structure

Promotion

SCAD Visitors

shopSCAD

Ex Libris Bookstore

$250 Award

Low Volume production

Promote SCAD

Display and sell products

Key Resources

Ex Libris

SCAD Memento Design Award

Revenue Streams Memento for interest meeting

Materials for low volume production

$250 Buy a design

Marketing

Sell products in retail stores

SCAD Day

Savannah Tourists

The business model helps project manager control the project. It includes what resource the project need to use, who the project manager need to contact, cost of the project, and so on. 14


Time line 2011

2012

Fall

Winter

Fall Week 1

Fall Week 10

Start

Research

Design-

Pilot Competition

Spring Winter Week 6

SCAD Competition

Works from various students from dierent majors

2012 SCAD

Memento Design Award

Summer Spring Week 3

Low Volume Craft Production

SCAD Memento Design Award Sell in SCAD Stores

Graduation Ceremony

2012-2013 2013-2014

The competition starts Fall and ends Spring Quarter every year so students have enough time to design and produce their works. The selected works are planed to show and sell in SCAD stores in graduation ceremony as a pride attraction to all the visitors.

Benefits for Audience Audience

Benefits

SCAD

SCAD could demonstrate its professional education in art and design field, and attract more students to study at SCAD.

Pre-students

Pre-SCAD students could feel the excitement and potential to join the school.

Current Students

Students could develop their ideas and make them into reality through this competition.

Graduates

SCAD graduates could buy these souvenirs as their life time memory.

SCAD Visitors & Savannah tourists

Visitors would be more impressive about SCAD through the souvenirs.

Working Class Studio & Ex. Libris (Campus stores)

Working Class Studio and Ex. Libris could attract more customer and get more profit by selling SCAD souvenirs while helping the school at the same time. 15


Project Organization Chart

SCAD

Sponsor-Working Class Studio Director of Merchandising Jonathan Ashley Osborne josborne@scad.edu 912-525-6993

Video & Web Design Chia-Lung Liu Motion Graphic

Event Executive

Design Management Ying-Jen(Emily) Chen emchen20@student.scad.edu 510-896-5373

Graphic Design Tanner Lai Industrial Design

Students

Promotion I-Cing Kuo Animation

Market 16


CIS Design Posters

Logo

Have a great idea for a product? Want to show your college spirit? Interested in seeing your designs come to life and be made available in retail stores?

This is the opportunity you’ve been waiting for! This year, Working Class Studio is proud to sponsor the 2012 SCAD Memento Design Award, a student design award aimed at creating a fresh, innovative collection of SCAD souvenirs and branded merchandise. We are looking for a wide range of product designs that creatively represent SCAD’s unique spirit, its comprehensive degree programs and, of course, its talented students and alumni. This exciting competition is open to ALL current SCAD students.

Winners of the 2012 SCAD Memento Design Award will receive a $250

prize.

For more information, attend an interest meeting • November 10th, 2011 at 7 p.m. at the SCAD Museum of Art • November 11th, 2011 at 2 p.m. at the SCAD Museum of Art

or visit us at www.workingclassstudio.com.

Want To See Your Design In SCAD Stores? Bring your ideas to Design & Concept Discussion and have more chance to win awards Winners will receive $250 Prize for each design Submit your final works by February 27

Postcards Have a great idea for a product? Want to show your college spirit? Interested in seeing your designs come to life and be made available in retail stores?

This is the opportunity you’ve been waiting for!

Check more information on www.workingclassstudio.com or e-mail to mementodesignaward@gmail.com

This year, Working Class Studio is proud to sponsor the 2012 SCAD Memento Design Award, a student design award aimed at creating a fresh, innovative collection of SCAD souvenirs and branded merchandise. We are looking for a wide range of product designs that creatively represent SCAD’s unique spirit, its comprehensive degree programs and, of course, its talented students and alumni. This exciting competition is open to ALL current SCAD students.

Winners of the 2012 SCAD Memento Design Award will receive $250 prize.

For more information, attend an Interest Meeting • Thursday November 10th, 2011 at 7 p.m. at the SCAD Museum of Art • Friday November 11th, 2011 at 2 p.m. at the SCAD Museum of Art

or visit us at

www.workingclassstudio.com.

Information Note For more information, please attend an interest meeting at the

SCAD Museum of Art • Thursday, Nov 10th, 2011 at 7 p.m. • Friday, Nov 11th, 2011 at 2 p.m. or visit us at www.scadmemento.99k.org

For more information, please attend an interest meeting at the

SCAD Museum of Art • Thursday, Nov 10th, 2011 at 7 p.m. • Friday, Nov 11th, 2011 at 2 p.m.

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or visit us at www.scadmemento.99k.org


Promotion Web

Facebook

Video

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Promotion

Interest Meeting

Memento Making with Lase cut

Promotion

Preparation

Memento Making

Promotion

Promotion

Memento for Interest Meeting

Concept Discussion

2012 SCAD Memento Design Award printed 200 large posters, 200 medium posters, and 600 small posters to post in different SCAD buildings and Savannah local stores for promotion. Also, Emily Chen, the Event Executive holds 4 interest meeting to help students understands the competition at SCAD Museum and 1 design concept discussion to review students’ works before they submit their designs. 19


Evaluation

There are 75 submissions for 2012 SCAD Memento Design Award, 6 piece of works are selected after two rounds of evaluation meeting.

Select Works Name of Product: Bear Canteen

Name of Product SCAD Door Handle Tag

Description of Your Product: A stainless Steel water Canteen with a stylized bear holding a dripping bees nest printed on it. The image has an endless possibility of applications and is designed to ďŹ t nicely on everything from t-shirts to iphone cases.

SCAD provides many areas of art and design studies for students to enjoy their education in school. Every student has unique skills. The SCAD door handle tag is inspired by different majors and specialties and what people usually do in their working time!

Material use: Mat Board /Laser Cut

ID Number(s)

Designer(s)

Phone Number

Major(s)

SCAD e-Mail Address

001512264

Pei-Jung Lee

703 415 6606

Design Management

peglee20@student.scad.edu

$ 2.00

ID Number(s) 000847191

$ 0.5

Designer(s) Michael McQuaid

Phone Number (516)526-2258

Major(s) Illustration

SCAD e-Mail Address mmcqua20@student.scad.edu

12$/2$

Wooden

Name of Product

Name of Product

SCAD Clock

SCAD Wooden Postcard

the clock is made especially for scad students. The numbers of 2, 5, 8, 11, which are the class time at scad, are emphasized so that the students can handle their schedule easier and be on time to classes.

Compared with paper postcaeds, wooden postcards are easy to carry and keep without damage. It is natural, green, and easy to produce. In addition, the material used is not expensive. A picture of SCAD theater is cut out of the front side. This building is one our landmark building.The big SCAD logo on the theater has reference signiďŹ cance for our school.

Front Side

Wood

Wooden

Back Side

ID Number(s) 000835936 000835058

Designer(s) Julia z. Huang Ying-Jen Chen

Phone Number 912-332-3601 510-896-5373

Major(s) Illustration Industrial Design

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SCAD e-Mail Address jhuang23@student.scad.edu emchen20@student.scad.edu

15/7

ID Number(s) 001396671

Designer(s) Ti Zhao

Phone Number 9124127007

Major(s) Design Management

SCAD e-Mail Address tizhao20@student.scad.edu

$2 / $1


Winners’ Lunch

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Marketing Strategy Industrial Design

Home Improvement Tool Kit for Women This project aims to empower women through increasing their confidence, education, and interest in tools‌ Many women are less adept and less interested in using basic hand tools than their male counterparts. They were not encouraged to play with tools or educated how to use tools during their childhood development. This project aims to empower women through increasing their confidence, education, and interest in tools by creating a new ergonomical, comfortable, and welldesigned tool kit for women which is sold in untraditional tool outlets such as Macy’s, Target, and Publix.

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Project Overview 1 Secondary Research Internet Article Scholarly Article

2 Interview

3 Survey

4 Observation

The interview focus on user with two purposes.

Focus on women usage of tools

• women’s shopping

25 People at river street

Observe how women use tools, the interaction between women and the tools.

behavior women’s impression of tools

5

6

7

8

Marketing Strategy

Concept

Mock-up

Final Prototype

Cosmetic + Tools

• Fabric Box • Plastic Box

User Testing

Impulse Buy

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Objective Our objective is not just creating or designing a new tool set for women, but to develop a quality set of tools that encourages women to recognize the importance of having and using tools. Our project is about the social issues related with women’s behavior with tools. We plan to address this through researching / observing women’s behaviors, preferences, and the bigger philosophies of women’s fear with tools. We plan to create a new market and empower women to use and purchase our tools as they will be pleased that they have them when they need them. We will research current trends with women’s tools, tools in general, and understand the ergonomics of tools.

Social Issue • Women’s shopping pattern • Why women don’t use tools? • How women use tools?

Emotional Design • • • • •

What women want? What women need? What women have? What women like? What women are interested in?

Women 24

Ergonomic


Secondary Research Women’s Shopping Behavior Mission: go to Gap, buy a pair of pants Female

Male

Macy’s

Sears GAP

Female Time- 3 Hrs 43 min. Cost- $876

JC Penny

Male Time- 6 min. Cost- $33 http://www.cloquetchurch.com/when-opposites-attract

Women have

80% buying decision at home. Business Week 2004

60% women have impulse buying behavior. AD Week 2009

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Interview

Shopping Pattern

Products

• How often do you go shopping? • Where do you go for shopping the most? • Do you buy the same item but in different style even you already have one at home? • When you go to a store, do you go straight to the target product or do you browse the store first? • Have you ever bought things but you never use it?

• Do you have tools or tool kit at home? • Do you use tools? • Why don’t you use tools

Shopping Behaviors • • • • •

Products

1-3 weeks Shopping mall / high-end stores Browse stores Impulse buy Looking, Price, Brand, Usage, Quality

• Have tools but seldom to use • Doesn’t have knowledge to use • Not interested, ask others to

do works

River Street, Savannah

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Survey If you have a toolkit, what tools you want to be included?

Do you think you should keep a set of tool kit at home in case you need it?

88% Tape Measure

12% Not Sure 8% No

96% Screw Driver 76% Scissor 56% Knife 84% Hammer

80% Yes

56% Level 60% Wrench 60% Plier

How much are you willing to pay for a tool kit?

48% Long Nose Plier 52% Garden Scissor

4% $46 +

80% Flash Light

12% $36-$45

56% Sewing Box

36% under $25 44% $26-$35

What you usually do for home improvement? 44% Repair 76% Home Decoration 36% Installation 44% Gardening 27


Observation

• Have limited knowledge to use tools

ex: Wrench, Level • Fear of using tools • Tool size is not suitable • Quality of tools are not good, some look like toys

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Competitor Analysis Brand

WorkForce

CRAFTSMAN evolv

STANLEY

APOLLO

Photos Market

General

General

Female

Female

Store

Home depot

Sears

Wal-mart

Target

Price

$ 9.97

$ 29.99

$ 24.97

$ 29.99

Contents Screw Driver Driver Bits Mini Screwdriver set Wrench

N/A N/A

Long Nose Plier Slip Joint Pliers

N/A

N/A

Hammer Tape Measure Hex Keys

N/A

Knife

N/A N/A

Scissor

N/A

N/A

N/A

N/A

Level Mini Clamps

N/A

Fastener Set

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N/A


Exist Product Analysis Driver Bits

Screw Driver

Hex Keys

Mini Screwdriver set

Long Nose Plier

Wrench

Slip Joint Pliers

WorkForce

CRAFTSMAN evolv

STANLEY

APOLLO

Hammer

Level

Tape Measure

Scissor

Knife

WorkForce

CRAFTSMAN evolv

STANLEY

APOLLO

Result of competitor analysis

- Some tools that women have limited knowledge to use. e.g. Level, Wrench, Slip Joint Plier - Some tools are not ergonomic for women in size. e.g. hammer, screw drive 30

Fastener Set


Problem Identification

uy b n e m o wo d s? l y o h o t W t no t u b s c i cosmet rs avio

Women have

Business Week 2004

80% buying decision at home. AD Week 2009

60% Women have impulse buying behavior. 52%

People spend money on indoor home improvement. American Express 2011

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Do n’t Spe unde ndi resti n m Wo g Pow ate t me er o he n. f

eh ng B oppi h S n’s Wome


Marketing Strategy

Cosmetic

Tools

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Impulse Buy


Force Field Diagram

Driving Forces

Women love to browse in stores and will more likely to have impulse purchase

Women during interview confessed that they “should“ have tools but they don’t

Women like visually attractive objects as well as simple and easy to use objects

Women like to be well prepared with kits stocked

Weak

Create simple tool kit that evokes women’s Pre-need thoughts during their impulse purchase. Strong

Restraining Forces

Women are afraid to use tools

Women are not interested in tools

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Women more rely on others to fix things

Women think that tools are for men


Personas

• • • • • • •

Graduates from college Rents house or apartment Work hard, play hard Don’t save too much for future Not married, no children, live alone Grooming is important – hair, skin, nails Hobbies – shopping, movies, dinning out, group activities, exercise

Early-Career • • • •

5-8 years work experience Mortgage – purchasing first home Quality of life is important Hobbies – wine tasting, traveling, reads on her Kindle • Moves on to higher quality • Could be married • Work full-time and is financially independent

Mid-Career • • • • • • •

End-Career

Vice President, Established Manager More luxury care More leisure time Spend money on quality Grooming / anti-wrinkle / beauty supplies Hobbies – gardening, puzzles, walking in parks Spends lots of money on clothes to look younger, hide “flaws” • Dinning at nice restaurants often like • Kitchen stuff is important • Remodeling house

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Better quality of life Quality of products Financially independent Shopping in high-end stores Gardening, Home decoration


Demographic WHO Financially Independent women who are not interested in tools

HOW TO SELL

• Impulse Buy • Aesthetic

WHERE TO BUY

Package (Cosmetic image)

High-end Stores Shopping Mall / Publix $26-35

Tool Kit For Women

WHY

• • • •

• Comfortable • Confidence • Independence

WHEN TO USE

Repairing Gardening Installation Hand Craft

Product Description

Toolkit for Women

Flash Light

Screwdriver / Driver Bits

Fastener Set / Sewing Box / Mini Screw Driver set

Level

Tape Measure

Hammer 35

Scissor

Cutter

Long Nose Plier


Experience Model Store Attract

Enter

Engage

Exit Women’s shopping behavior

High Quality Toolkit

Try to use

Questionary Why do I need it?

Convince self to buy it

Eye-catching Display

Promotion

Impulse Buy

Extended Set up

Use

Satisfied

Unwrap

Quality of product

Function

Browsing in High-end store

• Storage • Carry • Take out • Put back

Ergonomic

Home 36

Paid


Design Concept

Double Side Box

Level Long Nose Plier

Cutter

Scissor

Power Screw Driver

Flash Light 37

Tape Measure

Hammer


Branding

Q.diva Queen • Goddess

Q.diva is a user friendly tool that allows independent women feel comfortably doing their home improvement project and build confidence.

Color Scheme

C22M70Y45B2

38

C0M0Y0B100


Final Deliver

39


Final Deliver

Long Nose plier

Hammer

Flash Light

Scissor

40

Cutter Knife

Tape Measure


Final Deliver -Double Side Box

Fastern Box

Sewing Box

41


Final Deliver -Level

42


Final Deliver -Cordless Screw Driver

Push to open the cap

43


Final Deliver

44

Q.diva


Emily’s Design Concept

DISCOVER

DEFINE

EXPLORE

45

EVALUATE

DIFFUSE


Marketing Strategy

Collaboration Project

Market Size User Age Date

USA 30.79”*25.12”*26 ” 0-36 Months April, 2011

Product Design

SaFunGo Safe • Fun • Go

“ How do you deal with your baby when you want to take a shower, cooking, or chore? Parents usually can’t leave their baby alone for a log time when they want to do something. The idea of “Safungo” is to create a home stroller, parents can bring their baby with them all the time. “Safungo” means Safe, Fun, and Go, baby always stay in safe environment, have fun with itself, and stay with parents all the time. The appearance inspiration of “Safungo” is mom’s belly because I want to create secure feeling when baby was in mom’s belly.

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Functionality

Button for folding

Brake

Removable Fabric for clean

Removable Tray

Adjustable Seat Angle 47

Adjustable Handle Height


Orthographic

Unit: inch

Color Scheme

48


Context

49


Emily’s Design in Market

United Kingdom •Germany •France •USA

68

Japan


2005 www.uppababy.com 69


G-Lite/ G-Luxe

Patents China 200520057932.6 UK GB2425286 Germany 202005016709 France 2884789

Market USA Size 18.5�*24�*42� User Age 0-36Months

The umbrella strollers in the current market are heavy and hard to fold, and users need to use their feet to fold the strollers which sometimes hurts their toes. The design of G-Lite changed the structure of umbrella stroller to reduce its weight. Also, G-Lite changed the fold operation from using feet to that of hands so that users can hold their baby in one hand and use the other hand to fold the baby stroller. Today, G-Lite is the lightest(8.3lb) umbrella stroller in the US market.

70


Functionality

Device for folding

Stylish wheels

Removable and changeable fabric for winter and summer 71

Removable cup holder that can be positioned on right or left side


Color Scheme

72


Honor • Received Mom-Tested seal form Parenting magazine 2007 • Received special report in JPMA Show from Kids magazine 2007 • Received BABBLE BEST seal from BABBLE.com 2008 • Received over 4 stars for consumer review in web

What makes it special? • Lightest umbrella stroller in USA market • Novel and convenient way to fold stroller, and receive patents from several countries • One hand fold while holding a baby

Matthew Settle April,2011

Fit Pregnancy May,2008

Spot-light in JPMA Show 2007,Orlando Kids Today, April 2007 73

Spelling-McDermott family Dec,2007


http://www.miamodastrollers.com 2006

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Compagno Patents USA-D576525 EU-00686118-0001/000787791-0001 Taiwan-D120582/D123100 China-200630073633/200730050980.7

Market USA Size 47”*25”*39.5” User Age 0-60Months

Compagno is designed for both younger and older children in order to satisfy the desire of older child who always want to use the baby strollers with their younger siblings even though they have out grown the need for a stroller.

75


Design Features Removable tray for picking up the baby

Removable tray for easy cleaning

Handle for easy to carry

Handle for older child to hold

Removable seat for access to stuff

Easy access to stuff

Canopy for both older and younger children Board for older child to stand on

76


Design Process

Sketch Model

Idea Sketch

3D Model

What makes it special? • Stylish appearance • Afford older and younger children to use it at the same time

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Prototype


http://www.kolcraft.com

http://www.carters.com 2007 78


Playard Market USA Size 30”*41.7”*32” User Age 0-36Months

This is an innovative break system to save costs for the brand. There is no break system inside the wheel. Instead, user pull up one side to move the playard. The playard is fixed on the ground naturally, it stays on the ground.

Innovative Brake

What makes it special? • innovative break saves cost

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http://www.dogkennels.com

www.petgearinc.com 2007

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Pet Carrier Patents Taiwan-D121535/D121536 USA-D574559/ D584458 China-200730045694.1/200730045693.7

Market USA Size 19”*12.5”*14” User Age 0-36Months

The pet carrier enables passengers to fondle the pet inside during the journey without letting the pet out. The upper door allows easy access for petting. What’s more, it can be quickly fixed utilizing the same technic as children’s car seat.

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Emily’s Design Skills

Sketch

Digital Drawing

Computer Modeling

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Prototyping


Sketch

Material Pencil

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Digital Drawing Material Cintiq

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Computer Modeling

Material Solidworks / Pro-engineer / Keyshot

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Prototyping

Material Pink foam / EK foam / Paint

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Ying-Jen (Emily) Chen (510) 896-5373 11 Castledown Rd. Pleasanton CA94566 yingjen.emily@gmail.com

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