D Ay 3
D E C E M B E R 6 TH
14:00
Introduction of the Academic Think Tank: purpose, innovative format, output and scholarly contribution · Luiz Moutinho
14:15
Why of stakeholders? Typologies of stakeholders. Role of stakeholders in the Think Tank (Paul Phillips)
14:30
First Theme “Marketing Futurecast and the advancement of knowledge” (facilitation by Enrique Bigné)
15:15
Second Theme “New methods for academic research in marketing” (facilitation by William Rand)
16:00
Coffee break
16:30
Third Theme “Rigor and relevance of academic research in Marketing” (facilitation by Douglas Brownlie)
17:15
Fourth Theme “Developments of marketing curricula designed for facing-up the challenges of tomorrow” (facilitation by Sheng Deng)
18:00
Final “Sentiment” of the Think Tank and interaction Scholars-Stakeholders (facilitation by Luiz Moutinho)
18:15
End OF THE THINK TANK
THINK TANK · PROGRAM & BOOK OF ABSTRACTS · 15