V2 January 2013
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TABLE OF CONTENTS BRAND OVERVIEW CEC BRAND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-1
LOGO STANDARDS DESCRIPTION & USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-1 FULL-COLOR LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-2 THREE-COLOR LOGO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-4 ONE-COLOR LOGO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-5 REVERSE LOGO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-6 CLEAR SPACE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-7 RESOLUTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-8 IMPROPER USE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-9
SUPPORT ELEMENTS COLOR PALETTE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-1 TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-2
COMMUNICATION PROMOTIONAL ITEMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-1 COMPANY VEHICLES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-2 WEBSITE/SOCIAL MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 COLLATERAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-6
BRAND OVERVIEW
1-1
CEC BRAND MISSION To create the ultimate customer experience every day
VISION To be the standard by which other systems integrators are measured
TAGLINE building technology solutions
COMPANY NAME CEC (Communications Engineering Company) CEC lives its mission by building strong relationships with its customers through offering innovative technology solutions. The CEC brand reflects the company’s goal of being a leader in integrated technology solutions by providing the ultimate customer experience every day. The CEC brand is reinforced through alignment with industry-leading products, employee development, and proactive communication with our customers. It reflects the company’s mission and vision. As one of the largest technology integrators in the nation, CEC strives for strong values and work ethic based on integrity. To maintain high standards of consistency, it is important to follow these guidelines. This guide has been developed to achieve consistency when marketing CEC. Following these guidelines will guarantee a consistent, unified brand that reflects the quality of our products, solutions, and services. This guide is intended to set the standard and be used as a tool for making decisions regarding the proper use of CEC’s logo. A consistent logo builds awareness and recognition among our customers and potential clients. It is also essential to our overall branding strategy.
THIS GUIDE WILL HELP YOU: • Understand the color build of the CEC logo • Differentiate between using black/white, three-color, and full-color CEC logo versions • Communicate logo standards to external parties (printers, companies selling promotional items, media members, etc.) • Identify improper uses of CEC’s logo • Understand how/when to use CEC’s logo • Eliminate discrepancies in brand elements
LOGO STANDARDS
2-1
DESCRIPTION & USAGE LOGO DESCRIPTION The logo is made up of our company name. The tagline (“building technology solutions”) and our phone number/URL are not part of the company logo. However, when these items are included along with the logo on printed materials, booth graphics, vehicle graphics, etc., they are featured in the same font as our logo (Myriad). See page 3.2 for more information.
LOGO GRAPHIC ELEMENTS CEC’s logo can be used alone, or can be combined with a tagline, a phone number, or URL.
LOGO ALONE • Promotional items • Envelopes • Notecards • Project Profiles • Exterior signage • Employee newsletter • E-blasts • Magazine articles/media
LOGO WITH TAGLINE • Website • Social media outlets • Booth graphics • Project Portfolios • Customer e-newsletter
CEC LOGO WITH PHONE/URL • Printed material (depending on the brochure/postcard, etc.)
CEC LOGO WITH TAGLINE/PHONE/URL • Company vehicles • Advertisements • Press releases • Letterhead
LOGO STANDARDS
2-2
PRIMARY LOGO FULL-COLOR LOGO The full-color logo should be used when possible on all printed material, press releases, social media and website content, etc. The color builds are listed here as a reference. PMS速 PROCESS BLUE TO PMS速 2756
PMS速 BLACK C0 M0 Y0 K100
PMS速 430 C5 M0 Y0 K45
LOGO STANDARDS
2-3
PRIMARY LOGO MARKETING/PROMOTIONAL The full-color logo can be used on the following marketing collateral and promotional materials. • Company vehicles • Some promotional items (depending on price) • Brochures/postcards/mailers • Project Profiles • Press releases • Project Portfolios • Website • Full-color ads • Social media • Customer e-newsletters • E-blasts • Employee newsletters • Exterior signage • Corporate videos
LOGO STANDARDS
2-4
THREE-COLOR LOGO USAGE OF THREE-COLOR LOGO The three-color logo is used in situations where the full-color logo is cost-prohibitive, but there are color options beyond black-and-white/ grayscale. It should be used in situations where you’re not printing in full color, such as with envelopes, mailing labels, notecards, etc. PMS® 2756 C100 M94 Y0 K29
PMS® BLACK C0 M0 Y0 K100
PMS® 430 C5 M0 Y0 K45
MARKETING/PROMOTIONAL CEC uses its two-color logo on: • Letterhead • Envelopes (all sizes and types) • Notecards
LOGO STANDARDS
2-5
ONE-COLOR LOGO USAGE OF ONE-COLOR LOGO The CEC logo may be used in 100% black when reproduced in blackand-white/grayscale environments. Some examples may include promotional products, black-and-white/grayscale printed material, black-and-white/grayscale advertisements, etc.
PMS® BLACK C0 M0 Y0 K100
MARKETING/PROMOTIONAL CEC uses its black logo on: • Promotional items • Black-and-white/grayscale ads • Black-and-white/grayscale printed material
LOGO STANDARDS
2-6
REVERSE LOGO USAGE OF REVERSE LOGO The reverse one-color logo may be used when reproducing on a black or dark background. Some examples may include promotional products, black-and-white/grayscale printed material, black-and-white/grayscale advertisements, etc.
PMS® BLACK C0 M0 Y0 K100
MARKETING/PROMOTIONAL CEC uses its reverse one-color logo on: • Promotional items with black/dark background • Printed materials with black/dark background • Advertisements with black/dark background
LOGO STANDARDS
2-7
CLEAR SPACE REQUIRED SPACE AROUND LOGO This diagram explains how much space is required surrounding the CEC logo. These requirements are in place to make sure the logo has distinction from surrounding logos, marks, or artwork. The minimum space measurement is twice the height of “communications engineering company� lines as illustrated below.
} x-height of text (2x)
LOGO STANDARDS
2-8
RESOLUTION LOW RESOLUTION -VS- HIGH RESOLUTION To make sure the CEC logo is represented clearly and without distortion, make sure to use the correct resolution. If you’re working with a third party, always ask what type of format works best. Different designers, printers, etc. may have different requirements. LOW RESOLUTION
VS
HIGH RESOLUTION
PROPER USAGE OF LOW & HIGH RESOLUTION Low Resolution • Website • Web/banner ads • Social media outlets • E-newsletters • E-blasts
High Resolution • Printed materials (ads, brochures, etc.) • Promotional items • Booth graphics • Press releases • Employee newsletter • Magazine articles/media
LOGO STANDARDS
2-9
IMPROPER USAGE AVOID COMMON ERRORS
Do not enlarge parts of the logo
Do not skew, stretch, or distort the logo
Do not apply a drop shadow or special effects
Do not change the colors of the logos
Do not use the logo over a distracting background
Do not rotate the logo
Do not use low resolution for high resolution applications
Do not move or restructure parts of the logo
Communications Engineering Company When reversing the logo, reverse the WHOLE logo
Do not change fonts in the logo
SUPPORT ELEMENTS
3-1
COLOR PALETTE CEC COLOR PALETTE DESCRIPTION The CEC logo is made up of four colors: PMS Process Blue, PMS Black, PMS 2756, and PMS 430. Please refer to the chart below for correct color conversions for CMYK and RGB usage. These colors should never be altered or changed in any way.
PRIMARY COLORS The colors used in the full-color and three-color logos:.
PMS® 2756 C100 M94 Y0 K29 R29 G34 B110
PMS® PROCESS BLUE TO PMS® 2756
Used in three-color logo
PMS® PROCESS BLUE C100 M10 Y0 K10 R0 G129 B205
PMS® 430 C5 M0 Y0 K45 R135 G141 B150 Used in text portion of logo
PMS® BLACK C0 M0 Y0 K100 R0 G0 B0
SUPPORT ELEMENTS
3-2
TYPOGRAPHY TYPEFACE The Myriad typeface was chosen for the lower portion of the CEC logo. This typeface is also used in CEC’s “building technology solutions” tagline and in text on company vehicles that display CEC’s phone number and URL.
MYRIAD PRO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz
MYRIAD PRO SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz
MYRIAD PRO BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz
MYRIAD PRO ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz
MYRIAD PRO CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz
EXAMPLES
Headline usage at Myriad Regular 22 pt Example of Myriad Semibold 12 pt for body text. The brown fox jumped over the red fence. The brown fox jumped over the red fence. The brown fox jumped over the red fence. The brown fox jumped over the red fence.
Headline usage at Myriad Bold 16 pt Example of Myriad italic 10 pt for body text. The brown fox jumped over the red fence. The brown fox jumped over the red fence. The brown fox jumped over the red fence. The brown fox jumped over the red fence.
COMMUNICATION
4-1
PROMOTIONAL ITEMS LOGOS The CEC logo may be used on promotional items. We do not typically use the tagline on promotional items. The logo may be embossed or engraved on items where printed color logos aren’t appropriate or aren’t desired (leather journals, golf towels, flash drives, etc.). Depending on pricing, any of the CEC logos can be used on promotional items. When using CEC’s logo on the corporate website or social media outlets, keep the following guidelines in mind: • Always use/provide high-resolution images unless otherwise specified • Always feature the logo large enough that the company name is easily readable underneath the logo
EXAMPLES
Hat Clip
Water Bottle
Thermos Cup
Koozie
Lanyard
Car Charger
Notepad & Pen Magent
COMMUNICATION
4-2
COMPANY VEHICLES LOGOS ON COMPANY CARS All company vehicles should always display: • CEC’s full-color logo • Tagline in PMS 430 • URL (www.cecinfo.com) in PMS 430 • Phone number (800-377-0271) in PMS 430
COMMUNICATION
4-3
COMPANY VEHICLES LOGOS ON COMPANY TRUCKS All company vehicles should always display: • CEC’s full-color logo • Tagline in PMS 430 • URL (www.cecinfo.com) in PMS 430 • Phone number (800-377-0271) in PMS 430
COMMUNICATION
4-4
COMPANY VEHICLES INCORRECT COMPANY VEHICLE WRAPS • Do not use a “1” before the phone number (older versions of the vehicle logos included this) • Do not tilt or slant the logo in any way (older versions of the vehicle logos included this) • Do not list all of the services CEC offers (older versions of the vehicle logos included this)
COMMUNICATION
4-5
WEBSITE/SOCIAL MEDIA LOGOS ON COMPANY WEBSITE When using CEC’s logo on the corporate website or social media outlets, keep the following guidelines in mind: • Always use low-resolution images • Always use the full-color logo • Always feature CEC’s tagline • Always feature the logo large enough that the company name is easily readable underneath the logo
EXAMPLES CEC Website
Facebook Page
Linked-In Page
COMMUNICATION
4-6
PRINT COLLATERAL MARKETING MATERIALS When using CEC’s logo on printed materials, such as Project Profiles, proposal folders, employee newsletters, business cards, Project Portfolios, brochures, postcards, press releases, etc., keep the following guidelines in mind: • Always use high-resolution images • Always use the full-color logo unless the design dictates otherwise • Always feature the logo large enough that the company name is easily readable underneath the logo To save on printing costs, CEC’s three-color logo is used for these items, which are ordered in mass quantities and available at every office location: • Envelopes (all sizes and types) • Address labels • Letterhead • Notecards
EXAMPLES Print Flyer
Postcard
Contact Our Service Department
Service Offerings Priority Response
Iowa: 866-423-2247 Wisconsin: 800-432-9082 www.cecinfo.com csc@cecinfo.com LocatIons IoWa:
WIsconsIn:
cedar Rapids Davenport
Green Bay Madison
Des Moines Dubuque Iowa city
What technology is crucial to your organization? What happens if your systems go down?
Waterloo
A CEC service agreement helps you budget for unexpected expenses, like maintenance and repair costs. Every situation is different, so we’ll customize a service contract to assist you in managing and maintaining your technical systems.
When your system is down, timing
24/7 isservice critical. With this agreement, cEc prioritizes your service call. You can to support your choose from expedited service during business hours or 24/7on-call service, technology depending on what your organization needs. solutions Parts & Labor Even the best systems sometimes have parts that need to be repaired or replaced. With these agreements, cEc starts with onsite system repair. If the unit can’t be repaired, we replace it with the exact model or factoryrecommended replacement. choose from: • T&M (time and material)
Preventative Maintenance We work with you to coordinate the timing of quarterly, semi-annual, and annual maintenance checks for your organization’s key systems to ensure their day-to-day functioning.
Fire Alarm Inspections & Monitoring to make sure your organization complies with codes and regulatory agencies, our specialized technicians undergo rigorous training, including nIcEt certification. they have extensive experience in testing and servicing all types of fire alarm systems. cEc also provides 24/7 central station monitoring to make sure your alarm system is reliable both day and night.
• Blocks of labor that never expire • Parts and labor coverage that covers cEc labor for items on the equipment list
Manufacturer Support cEc manages your manufacturer support contracts, tracking necessary data and sending you updates. In many cases, if these contracts aren’t current, it’s difficult to get manufacturer support.
Ongoing Training cEc offers comprehensive training at the end of each project installation, but we understand turnover and the need for re-training. With a training agreement, cEc will re-train your employees on cEc-installed systems and solutions.
**If you don’t have a service contract, we’ll still service your system, but we can’t guarantee sameday service. You will also be billed for Technician Labor & Mileage. There is a 2-hour minimum for each service call made that isn’t covered by a service contract.**
Print Flyer
Print Flyer
Audio/Video Solutions
PROJECT SPOTLIGHT VoIP phones, two-way radios, surveillance
East-Central Iowa REC
Since the 1960s, CEC has been bringing its customers the best products and services available for their audio/video needs. CEC has award-winning technicians and engineers on staff to analyze your AV requirements, make affordable recommendations, and establish architectural connectivity. CEC can also integrate AV systems with other building components to help your organization establish safer, more efficient business processes. We partner with industryleading AV product manufacturers to offer some of the most advanced technology solutions available.
Urbana, IA
Projection Systems CEC provides projection design and integration assistance for a variety of presentation environments. From K-12 classrooms to large-venue auditoriums, our projection solutions feature design quality, and are proven to succeed in mission-critical applications. Our mounting systems securely conceal audio/video switching and amplification components, and are also ADAcompliant. We also offer wireless and networking options, which eliminate connectors, cords, and machines that don’t communicate.
East-Central Iowa REC is made up of member-consumers from the former Benton County ECA and Buchanan County REC. Established in 1996, East-Central Iowa REC distributes electricity today to more than 6,800 member-consumers. It energizes more than 8,400 meters in 11 counties, and maintains more than 2,250 miles of electric lines.
Telepresence Technology-rich presentation environments use telepresence systems to enhance local, regional, and global communication. Telepresence is also evolving to include mobile technology. Systems like these help bridge the gap between offices, campuses, and medical complexes throughout the world, eliminating the barriers of time, distance, and resources. Let CEC work with your organization to design an infrastructure that integrates high-performance, flexible, and scalable systems.
East-Central Iowa REC was looking for a VoIP phone solution from a specific vendor. The cooperative’s existing phone system was at least 15 years old, and lacked features the organization wanted to use to increase productivity. Linn County REC and Eastern Iowa Light & Power had similar VoIP phone solutions (also provided by CEC), and East-Central Iowa REC was hoping for a similar network set-up.
CEC demonstrated a possible VoIP phone solution for East-Central Iowa REC, and it worked just like the cooperative expected. After the phone system was in place, the organization called on CEC to design and install an IP camera system and a two-way radio solution. After partnering with CEC, East-Central Iowa REC has: Plug-and-play simplicity that lets IT staff members arrange, manage, and troubleshoot the cooperative’s phone system from any location.
(For a full list of our product partners, visit www.cecinfo.com.)
“We were confident we’d get what we wanted from CEC after we saw what they had done for other organizations. The price was pretty comparable, too. In terms of our VoIP system, this phone solution is much better than what we had before. I don’t have to call anyone to fix it … I can do it myself since the phones are on the network.” - Nathan Groom Information Services Administrator East-Central Iowa REC
Reduced time spent on phone maintenance and updates. Tasks like establishing a new phone extension are completed faster.
Integrated Control Systems
Digital Signage
A phone solution with distributed architecture that has no single point of failure; each switch and site functions as an independent call processor. This makes the phone system more reliable, which is crucial to East-Central Iowa REC (especially during emergencies).
building technology solutions 800-377-0271 www.cecinfo.com
The control system is the brain of any complex AV solution. CEC incorporates intuitive graphics and touch capabilities to manage a single conference room or telepresence spaces that span the country. IP-linked solutions provide feedback on system status; they can also manage assets for small and large organizations. Our control solutions centralize audio and video control, and easily integrate with security, lighting, and HVAC systems.
CEC can help you send the right message with your digital signage, whether it’s a simple announcement, an interactive advertisement for upcoming events, or weather/emergency alerts. Digital signage options have evolved from low-resolution content to stunning HD images, and CEC can provide the technology necessary to distribute and maintain signal integrity within your office, between campuses, or across the globe.
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An IP surveillance system comprised of five cameras to meet regulatory compliance requirements. Two-way radios that enable clear and fast internal communication among staff members who aren’t onsite.