STAND GUIDE
TOGGI/CHAMPION
Stand SEE fresh collections and new products from Finest F6.1 Brands International’s well-known brands. “Today’s consumers expect and demand style with functionality, chic with durability and individuality with affordability,” said managing director Sarah-Jane Fedarb.
BETA International 2014 2013
“Our latest Toggi collections hit the mark on all fronts, presenting a tantalising choice of styles and designs to satisfy the appetite of the most demanding country and equestrian style enthusiasts.”
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Highlights include the cosy Grafton padded jacket with detachable fake fur collar, the smart Haworth jacket with its vintage horse bit print lining, the practical yet stylish Whitworth hooded parka and the fitted new Aylesbury wax jacket. Toggi also has cosy cable knits, textured fleeces, shirts and new sweatshirts including the leather trimmed Malvern. Since its Spring 2013 launch, the Toggi Black collection has gained many young, style conscious fans. Toggi’s Rough Country men’s collection features new pieces too. Call here to explore the British-made Champion hat, body protector and accessory range. New for 2014, the Champion
Evo-Tech helmet, with leather look finish, comes in a snake-skin design or black matt with white piping. Launched in early 2013, with its high tech ventilation system and adjustable head sizing ring, the Champion Air-Tech has become a favourite with competition riders and happy hackers alike. Rich chocolate and regal purple and navy are new colours for 2014. And for those with customers who love bling, retailers will be delighted to see the addition of a sparkling diamante design to the popular Champion Junior X-Air. FEBRUARY 2014 EQUESTRIAN TRADE NEWS
People behind the brands Getting to know.... Sarah-Jane Fedarb Where will we find you at BETA International? Finest Brands International (Toggi/Champion)stand F3.2 What’s the big news on your stand? We’re really excited to unveil our latest Toggi collection for A/W 2014 which contains so many gorgeous new pieces. Our new Toggi footwear range is sure to be a big hit and will hopefully go on to win awards like our Calgary, Canyon and Blenheim boots have in the past. We will also unveil some exciting new developments under the Champion brand. Alongside some gorgeous new colours and bling designs, our safety design team has been working towards incorporating some dramatic new technological developments and all will be revealed on our stand. There are lots of reasons to be optimistic about 2014, what’s yours? As a very family oriented company, 2013 was a challenging year for us with the death of my father and our company chairman – John Ayres. John was a wonderful husband, father, a loyal friend and an astute businessman. He has left behind an immensely successful company with a huge legacy for us to continue to build upon. My sister Charlotte, the financial director, and I are looking forward to 2014 and continuing in his footsteps with the wonderful, talented and dedicated team of people and products that make up the FBI family. When did you last ride a horse/sail a boat/climb a mountain/arrange flowers? Although I love the outdoors, it doesn’t love me! Like a lot of riders who wear glasses, I struggle with my sight when riding, so this year I’m looking forward to having my eyes lasered which will make riding more enjoyable. My whole family enjoy spending time with our horses, both those currently in training and those who have retired and are treated like domestic pets at home on my family’s farm. What are you looking forward to most about BETA International 2014? Probably 9pm or 10 pm on Tuesday when the stand is packed up, we’re back at the hotel and we can finally relax after what will have been a very busy three days! But in all seriousness, we enjoy the whole process, the twoday build up, ensuring that the new products are displayed well to help make the most of the time that our customers dedicate to visiting us and to help them select what is right for their own consumer base. As a company that’s 100% committed to supporting our retailers, we are looking forward to meeting all our customers and having the opportunity to discuss how we can work as a team to fulfil our customers’ requirements, succeed and become even stronger together.
TAYBERRY OUTDOOR Stand COME and explore the A/W14 and new S/S14 collections. P3.1 Available to forward order, Tayberry’s A/W14 is packed with easy to wear, quality pieces that are perfect for country and equestrian outlets. This season sees three new stories: Garland with its berry bursts, denim blues and earthy tones; Pirouette with magentas, purples, navys and greys; and Logo with classic designs in damsons, purples and teals. There’s also a new tweed collection featuring Tayberry tweed with greys and purples and including a gilet, blazer, jacket, purse, peacoat, skirt and a tweed/leather boot. Tayberry’s footwear range has swelled to encompass welly shoes, neoprene riding boots, quilted snow boots and coloured neoprene footwear alongside printed wellies and leather country footwear. Accessories now include knitted products to coordinate with the A/W14 collection. www.equestriantradenews.com