STAND GUIDE
FIRST EURO
GAIN HORSE FEEDS
Stand POLO shirts, tee-shirts, sweatshirts, jackets, gloves and F1.1 half chaps in a host of colours and sizes are all new here. Pakistan based First Euro (Manufacturers) has created its latest launches using the best and most up-to-date technology. The result is a bright, cheerful collection designed to keep the rider comfortable and relaxed. Managing director Noman Arshad looks forward to meeting you on this stand.
FLINT’S YARD Stand DISCOVER a new midge C1.3 repellent lotion called ‘Itching?’ Flint’s Yard has invested many years’ research into sweet itch and what repels midges. Together with veterinary trials and assistance from the University of Plymouth, the company has developed what’s claimed to be an extremely powerful and advanced weather resistant midge repellent lotion. With fantastic trial results, Itching? is licensed with the Health & Safety Executive (HSE) and manufactured in the UK. The product has a striking shelf presence and favourable retail mark up. The RRP is £14.95.
FREDDIE PARKER
Stand FOR more than 25 years, Irish company Gain Horse Feeds C4.3 has produced feeds for all categories of horses and ponies. Today the brand is associated with some of the world’s top riders and trainers, including Nick Skelton, Oliver Townend, Roland Tong, Cian O’Connor and Aidan O’Brien. Gain Horse Feeds is
the official Irish feed partner for the Alltech FEI World Equestrian Games in Normandy this summer. Gain Horse Feeds strives to incorporate the latest scientific research into its production techniques and product formulations. The company works closely with independent nutritionists. The company has developed close relationships with its suppliers. Its team of cereal specialists monitors the crops used from when they are sown right through to harvest. Gain Horse Feeds are manufactured in a UFAS approved mill and comply with the UFAS BETA NOPS code of practice.
GLOBAL HERBS
BETA International 2014 2013
Stand THIS supplement specialist and BETA International D10.4 debutant was founded in 1999 by veterinary surgeon Dr Stephen F Ashdown. Global Herbs makes supplements originating from established traditional practices yet backed by a modern, scientific approach. Although focusing on the equine sector, the company launches a range of products for poultry, dogs and cats. Global Herbs also offer an advice line service for pet and equine health queries, managed by Stephen. Featuring on the stand will be new products such as HOCKS and Bad Weather, as well as bestsellers Movefree Plus and SuperCalm. Visitors can enjoy exclusive offers including a special ‘opening account’ package for new stockists who register at the show. “BETA International is the start of our increased strategy of customer support,” said David McGregor, national sales manager.
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Stand FRED PARKER, a silversmith who in 1915 was invited to P11.4 the US to engrave the trophy for the Kentucky Derby, was the great-great uncle of the founder of this brand. See the Premier Enclosure range of top quality cotton men’s and women’s smart/casual shirts. British designed, original detail lends additional appeal for the equestrian market. The men’s shirts come in classic fit or slim fit, plain or striped with short sleeved shirts made from an original horse and rider printed cotton. Ladies’ shirts are available in long sleeved, plain or striped cotton in a variety of vibrant colours.
GALLOP EQUESTRIAN Stand THIS leading UK wholesaler of items for horse and rider K7.1 celebrates its tenth year of trading with an exciting new range available for early viewing. The S/S collection includes jodhpurs and fly rugs; while coming soon for A/W 2014 are Blueberry Plaid turnout rugs. Be sure to see the all new Mini Chiltern Boot for riders - with special pre-season offers for BETA International visitors. This year also marks the start of Gallop’s partnership scheme. Thanks to some competitive pricing, it means retailers can easily afford to compete with online merchants, while maintaining realistic profit margins. FEBRUARY 2014 EQUESTRIAN TRADE NEWS
GRUB’S AND USG Stand ON the first day (Sunday), footwear brand Grub’s P2.1 welcomes world renowned artist Jo Taylor to launch a competition to win Fearless Horse. From Jo’s War Horse series, the painting was inspired by the Steven Spielberg film. War Horse theatre puppets will also be at BETA International. On Monday, event rider Ben Hobday joins Grub’s to help promote the range within the equestrian sector. Grub’s was established in 2003 to create comfortable, high performance gear for the field sportsman and fly fisher. Team members are active field sportsmen, fishermen or equestrian supporters so they know what works in the field and - more importantly - what doesn’t.
Of particular interest to riders are the Rideline tall boots and the Outline short boots. Designed with a tapered toe and positive heel stops for in-stirrup safety, their smooth hair grain rubber finish gives an elegant look. Hard Toe technology provides added protection around horses, while Hexzorb’s shock absorbing qualities make dismounting and walking more comfortable. USG is a distributor of Grub’s. www.equestriantradenews.com