Travel C A P E C O D C O R N E R
a labor of love David Roberts Sr. was riding his bicycle down Shore Road in Truro one morning in 2007 when he stopped to say hello to the owner of Truro Vineyards and learned of their intention to sell the business. Newly retired from a 40-year career in the fine wine and spirits industry, the former CEO of United Liquors knew it was an opportunity he couldn’t pass up. Roberts had been vacationing in Truro for close to 50 years. He envisioned the winery as a practical next step in his career, and more importantly, he saw it as a chance to bring his children together as part of a family-run business. Roberts proposed the idea to his wife and children, who at that time were spread out across the country. “It may have been my idea, but I made it clear to my kids that this was going to be their deal,” says Roberts, who now lives a mile away from the vineyard. His youngest daughter, Kristen Roberts, and son, David Roberts Jr., both signed on to be part owners of Truro Vineyards and made the move to the Outer Cape to begin making their dream a reality. Kristen serves as CFO, runs the front-ofthe-house, and manages wine tastings and special events, while her brother, David Jr., oversees winemaking and production. He works closely with head vintner Milan Vujnic to craft a variety of artisan wines. Thanks to his background as a beer brewer, David Jr. also helped to expand the family business by launching South Hollow Spirits, a new onsite distillery, in 2012.
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