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MAGAZINE PREVIEW

“The illiterate of the future will not be the man who cannot read the alphabet, but the one who cannot take a photograph.” Walter Benjamin

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MAGAZINE PREVIEW

The Magazine “A camera is a simple tool, even the stupidest of men can use it. The challenge is in creating through it that combination of truth and beauty called art. It is mostly a spiritual quest.� from "Portrait in Sepia" by Isabel Allende Image in Progress is a new international publication that wants to tell the story of the players of the image industry in its ongoing developments. Photography here is seen as a creative and artistic expression, as a publishing and advertising medium that is not just a mere representation but dares to interpret.

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MAGAZINE PREVIEW

“There is no such a thing as artistic photography. In photography, like in all things, there are people who can see and others who cannot even look.� Nadar Exclusive interviews, articles and stories written by artists/photographers themselves make Image in Progress an innovative publishing enterprise for aficionados and professionals who, in one capacity or another, participate in the creative process and have to make choices in this industry.

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MAGAZINE PREVIEW

“What use having a great depth of field, if there is not an adequate depth of feeling?” Eugene Smith Major International names, professionals that work behind the scenes and promising talents will tell about the workings in the “backstage” of the images that surround us or we wish they would surround us.

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MAGAZINE PREVIEW

“If a day goes by without my doing something related to photography, it's as though I've neglected something essential to my existence, as though I had forgotten to wake up.” Richard Avedon Photographers, postproducers, gallery owners, location scouts, art directors, photo editors, stylists, make-up artists, hair stylists, models… are all professional figures that rarely get recognition beyond credits but in Image in Progress they can tell their story, their technical choices, their tricks of the trade and give useful advice.

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MAGAZINE PREVIEW

“To me photography must suggest, not insist or explain.”

Brassai

The reader will find in this one-of-a-kind publication the possibility to train the eye and the mind with stimulating images, getting to know well an increasingly wide range of professionals and professions in a constantly growing industry. “It is an illusion that photos are made with the camera… they are made with the eye, heart and head.” Henri Cartier-Bresson

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MAGAZINE PREVIEW

Among the main novelties for a magazine about photography, special attention is paid to the finest locations throughout the world and design decorations, with the specific intent to suggest them for shootings and avant-garde catalogs. “The desire to discover, the desire to move, to capture the flavor, three concepts that describe the art of photography.” Helmut Newton

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MAGAZINE PREVIEW

The Guide “Stopping advertising to save money is like stopping your watch to save time.”

Henry Ford

Locations, photo studios and equipment for rent, photo agencies, re-touchers and post-producers, offset, pressmen and printers, specialized shops and laboratories, stylists, make-up artists and hairstylists, model agencies, photography schools and workshops… Contracts and contacts are fundamental aspects for professionals and users and the second part of Image in Progress is a showcase for those who intend to promote their services. Meanwhile Image in Progressʼ guide is a useful directory for businesspeople, publishers, marketing managers, advertising agencies, gallery owners, designers, creative directors, art directors, photo editors, fashion editors, media departments, agencies, models…

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MAGAZINE PREVIEW

Target Image in Progress, whose official launch is expected in the fall of 2010, is an innovative magazine where the themes outlined above are discussed in an original way and in a manner that appeals to a demanding international audience, a group for which the art of contemporary photography is a passion, a business, a choice, a medium, a philosophy and a cult to be preserved through collections. Decision makers, trend shapers and cool hunters have long been the first to discover the most innovative, independent publications because these publications are the expression of grassroots movements. And Image in Progress is there, on the frontline, to give voice to these movements but also to give them real help through free, promotional shipment to selected professionals engaged in the world of image and potential customers and through distribution at events and fairs of kindred industries such as fashion, design and art. While statistics will be available after the third issue, Image in Progress expects 60% of its readers to be outside Europe. Moreover, its readership will be equally split between men and women (mainly aged between 25 and 45), with 70% of the total involved in what Image in Progress calls the Image in Progress Industry, with an average annual income of approximately €70,000. Image in Progressʻ reader is cosmopolitan and pays attention to new trends, goes to contemporary art exhibits, reads not only photography but also international lifestyle, fashion and design publications. Image in Progressʼ reader is moved by a passion to learn more about creative and artistic images, in publishing and most of all in advertising. It is in this field that our reader is both a player and a victim at the same time, finding in Image in Progress answers, stories, contacts and information unavailable in other magazines. MORE INFO IN Image in Progress OFFICIAL MEDIAKIT. Publisher:

EdiFore EdiFore srl - Via degli Orti di Trastevere, 55 00153 - Rome - Italy - T: +39 393 698 73 20 - +39 347 396 11 08 - F: +39 06 58 30 19 18 - www.edifore.com - info@edifore.com

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Mediakit Preview of Image in Progress Print and DIgital Magazine  

Image in Progress is a new international publication that wants to tell the story of the players of the image industry in its ongoing develo...

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