The Challenge Marke)ng Intelligence and marke)ng metrics start with the principle of keeping score for all major marke)ng ac)vi)es Ø This is challenging, since the adver)sing is designed to brand Tyvek by crea)ng awareness for the product and an emo)onal atachment that your home is safe with Tyvek Ø In addi)on to the print marke)ng, DuPont used the sponsorship of Jeff Gordon in NASCAR. Ø
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BRAND FOCUSED, SOCIALLY ACTIVE, DIGITALLY ENABLED