The Product Launch The response rate and )me on site is truly amazing given the high cost of the product -‐ $130,000 Ø Target demographic: busy execu)ves, lawyers, and doctors. Ø This example is that the direct-‐mail marke)ng was designed for measurement and was integrated with the Web, enabling the capture of customer response data and iden)fying poten)al leads Ø
HTTP://EMAGINE-GROUP.COM
BRAND FOCUSED, SOCIALLY ACTIVE, DIGITALLY ENABLED