Contents Programme Features
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Message from the Head of Department and Programme Leader
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About The Hong Kong Institute of Education
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Message from Co-Programme Leader
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Nurture Local and Regional Second-tier Cultural Leaders
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Message from Goldsmiths, University of London
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About Goldsmiths, University of London
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Programme Aim and Learning Outcomes
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Programme Structure
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Participant Profile and Highlights of Intensive Teaching Period 1
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Pedagogy
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International Outlook and Overseas Study Trip
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Academic/Teaching Staff (2014-16 Cohort)
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Mode of Learning
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Admission and Application
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Enquiry
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Programme Features • The only EXECUTIVE Master of Arts programme in arts/cultural management in Hong Kong;
• Specially designed for in-service arts/cultural managers from Hong Kong and the region who have minimum five years of managerial experience; • Partnership with Goldsmiths, University of London, providing two courses related to “Creative Entrepreneurship”; • Two-year part-time study through intensive teaching modules and blended learning to suit busy arts/cultural managers; each year only meet for two intensive periods each lasting ten days;
• Relevance of coverage to both non-profit and commercial cultural enterprises; • Bringing together arts management, arts engagement/education with cultural entrepreneurship in the curriculum; and
• Taught by a team of distinguished academics and senior practitioners from arts and cultural sectors in Hong Kong, Britain and Taiwan, etc.
Guangzhou
Shanghai
Macau Hong Kong
Kuala Lumpur
The first cohort of EMA participants in 2014 comprises experienced cultural managers from five regional cities. Their unique and diverse backgrounds provide a powerful networking and learning platform.
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Message from the
Head of Department and Programme Leader
Professor Samuel LEONG PhD Programme Leader of EMA(AME) Associate Dean (Quality Assurance and Enhancement) of Faculty of Liberal Arts and Social Sciences Head of Department of Cultural and Creative Arts Director of UNESCO Observatory for Research in Local Cultures and Creativity in Education The Hong Kong Institute of Education Demand for ar ts and cultural management training has increased significantly in the recent decade. With the exciting development of the West Kowloon Cultural District and Hong Kong’s vision to be an international cultural hub, Hong Kong is in a unique position to become a regional centre for arts management training and related professional development. Our response to current industry needs as well as contribution to Hong Kong’s future is the development of a new two-year part-time Executive Master of Arts in Arts Management and Entrepreneurship (EMA[AME]) programme – the first and ONLY Executive Master of Arts Programme in Hong Kong. The programme was launched successfully in 2013, and addresses the special challenges confronting today’s leaders and managers of arts and cultural enterprises in Hong Kong and the region, including issues of globalization, entrepreneurship and audience engagement. It aims to deepen and strengthen students’ professional knowledge and insight pertaining to the vital aspects of ar ts administration,
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management and entrepreneurship. As the only academic department in Hong Kong focusing on Cultural and Creative Arts in education, the Department of Cultural and Creative Arts has partnered with Goldsmiths, University of London, one of the pioneers in pursuing training and research relating to entrepreneurship in arts and cultural organizations. The Guardian University Guide recently placed Goldsmiths in the world's top 100, and the UK's top 20, universities for the arts and humanities. Goldsmiths is best known for courses and research relating to creativity and culture, and has a reputation for producing well-known artists. To ensure that students get the most updated and practical knowledge, the programme is taught by an international academic team from Hong Kong, Britain, USA and Taiwan. I would like to thank all the stakeholders for their staunch support for the successful offering of this EMA(AME) programme. You are invited to join us and participate in this exciting programme and its future activities.
About
The Hong Kong Institute of Education
The Hong Kong Institute of Education (HKIEd) is one of the eight University Grants Committee (UGC)funded institutions in Hong Kong. It was granted “Self-Accrediting� status in 2004 by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAQA), and is the largest provider of teacher education in Hong Kong, with its main campus at Tai Po, and satellite campus at Tseung Kwan O. The HKIEd has 3 faculties (Faculty of Liberal Arts and Social Sciences, Faculty of Education and Human Development and Faculty of Humanities), a Graduate School and 17 departments offering multidisciplinary programmes from certificate to doctoral level. Over 1,000 students are serviced by more than 400 academic and teaching staff, of which 90% hold earned doctorates.
The HKIEd has the only academic department focusing on cultural and creative arts education in Hong Kong. The Department of Cultural and Creative Arts (CCA) (http://www.ied.edu.hk/cca) aims to nurture skilled, knowledgeable and caring students who specialize in musical arts, visual arts or interdisciplinary arts, empowering them to achieve academic and artistic excellence in transformative roles as innovative educators, enterprising arts practitioners, creative thinkers and cultural leaders in the 21st century. In 2012, The Department of CCA launched the Arts Promotion Enhancement Project (APEP) (http:// www.ied.edu.hk/apep) to enhance promotion and management of the arts in Hong Kong by empowering arts management professionals through research, professional training as well as provision of learning and professional exchange platforms. A number of training activities and research have been undertaken.
Anca CHUNG Senior Manager, Corporate Communications Hong Kong Youth Arts Foundation (EMA Participant) Having moved back from London recently, I wanted an efficient and thorough way of learning more about the local and regional cultural and creative industries. Although we have only completed our first semester, I've found that this EMA programme has already opened many doors. The emphasis on teamwork and networking allows for thought-provoking exchanges. The fact that the course is taught by industry professionals provides invaluable insight into the future of arts in Hong Kong.
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Message from
Co-Programme Leader
Professor TSENG Sun-man Co-Programme Leader of EMA(AME) Adjunct Professor of Department of Cultural and Creative Arts Faculty of Liberal Arts and Social Sciences The Hong Kong Institute of Education It gives me great pleasure to work together with Prof. Samuel Leong and Mr. Gerald Lidstone in putting together this programme in order to address the unique training needs of experienced arts/cultural managers. I have been privileged to have taught arts management for more than two decades in Hong Kong and Mainland China, with several hundred of my ex-students now serving as cultural managers in Hong Kong, Macau, Taiwan, Singapore and Mainland China. The key guiding principles for this new programme have been: a. optimizing the remarkable synergy of having experienced cultural managers from different cities learning together; b. using the case study approach to examine latest trends in arts engagement and dissemination, cultural policy, cultural management practices etc.; c. requiring students to integrate theories with their actual working experience though self-reflection and metacognition; and d. placing significant emphasis on sustainable modes of operation of cultural enterprises in the curriculum. Due to their heavy workload, many cultural managers opt to learn through short courses and workshops. Whilst short-term professional training programmes and overseas internships may enhance professional knowledge and international outlook quickly, they usually have limited impact on the critical and analytical skills of the participants. Only a well-structured award-bearing academic programme can give students a holistic perspective of arts/cultural management and improve his/her critical, analytical and metacognition skills. An analogy would be to offer someone fish to stop him from starving, but the objective should be to turn him/her into a fisherman over time. My deep gratitude to all my co-workers in the HKIEd, Goldsmiths, strategic partners, guest teachers, ex-students and friends for your unfailing support, without which this programme would not have existed.
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Nurture
Local and Regional Second-tier Cultural Leaders With the rapid development of cultural industries and building of numerous cultural facilities in Hong Kong and the region, high-level management expertise and insights on how to improve cultural software are specially needed. Demand for quality arts/cultural management training programmes which cater to the special needs of Hong Kong and the region is unprecedented. Against this background the Chief Executive of the Hong Kong Special Administrative Region recently earmarked special funding to strengthen arts management training and Hong Kong is poised to become a regional centre for arts management training and professional development. The successful presentation of the annual Cultural Leadership Summit in Hong Kong in the last few years is a milestone.
It is a pity that none of the existing post-graduate award-bearing arts management programmes in Hong Kong (and few in the region) is targeted at experienced in-service arts managers. The EMA(AME) programme is thus specially designed to cater for the needs of experienced in-service arts/ cultural managers from Hong Kong and the region. Building on the prior management experiences of participants, the programme aims to integrate theories and practices of arts management, arts education and entrepreneurship. Through a student-centered learning and self-reflection a p p r o a c h , s t u d e n t s a r e g u i d e d t o m a k e substantial advancement on their professional outlook and personal development. It is believed that graduates of this programme will be well equipped to become second-tier cultural leaders in Hong Kong and the region.
Strategic Partners Integration of the programme with the industry is extremely important. A number of industry partners (from Hong Kong and the region) will be featured each year to provide the programme with latest case studies and research opportunities. Senior management from industry partners will share their insights as guest speakers.
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Message from
Goldsmiths, University of London
Gerald LIDSTONE Director, Institute of Creative and Cultural Entrepreneurship (ICCE) Goldsmiths, University of London Director, Master of Arts in Arts Administration and Cultural Policy
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The Institute of Creative and Cultural Entrepreneurship (ICCE) at Goldsmiths , University of London is delighted to be developing a collaboration with the HKIEd to contribute to the new Executive Master of Arts in Arts Management and Entrepreneurship. ICCE takes the broader view that Entrepreneurship is the creation of value, this value could be social, aesthetic or financial, and that when entrepreneurial activity is strong the three strands are interwoven.
ICCE courses nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/ business support relevant and useful for creative entrepreneurs. They will provide a link between the theoretical aspects of the broader overview of sectors and their specific practices and work to focus on how creativity can be strengthened when put through creative commercialization modelling techniques.
ICCE has created education for people who are developing businesses around a creative practice or area of expertise. Also education and training for policy makers who want to understand how to create the infrastructure needed to support an environment of creative entrepreneurship. A strong feature of the teaching is engagement which enables students to work with industry partners to develop and explore new enterprises and create new networks within the sector.
The area of leadership will also be developed through modules from theor y to practice, particularly looking at where leadership and entrepreneurship come together. At the same time we look at the policies needed by countries, regions and cities to develop the infrastructure to maintain healthy creative and cultural industries.
About
Goldsmiths, University of London
Goldsmiths, University of London is in the world's top 100, and the UK's top 20 universities for the arts and humanities. Internationally renowned for our creative and innovative approach to teaching and research, we offer undergraduate, postgraduate, teacher training and return-to-study opportunities in subjects covering the arts, social sciences, humanities and computing. We are ranked ninth in the UK for world-leading 4* research (Research Assessment Exercise 2008), and our academic excellence is further illustrated in our membership of the 1994 Group, which brings together a select number of research-focused universities. Many of our former students have become leaders and innovators in their chosen fields and six of our former students have won the prestigious Turner Prize. Goldsmiths is one of 18 self governing Colleges of the University of London. Within Goldsmiths, ICCE delivers enterprise, cultural management and policy education to the creative and cultural sectors, and supports research into
new approaches to business, financial models and management in the Creative Economy. It delivers a range of academic programmes and presents activities and events to promote an environment in which creative and cultural entrepreneurship c a n f l o u r i s h . O u r a p p ro a c h i s to i n te g r a te entrepreneurship within the development of creative practices, and to take a creative approach to the development of new businesses and the infrastructure that supports them. In relation to arts and cultural organizations we encourage students to critically analyze current management and policy practice at both micro and macro levels and recognize their potential to create new models and practice for both. We have Master of Arts in Creative and Cultural Entrepreneurship, Cultural Policy and Arts Administration, Social Entrepreneurship, Cultural Policy and Tourism, Cultural Policy Relations and Diplomacy.
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Programme Aim Our aim is to nurture experienced arts/cultural managers to be informed by an international outlook and to acquire the knowledge, skills, understanding and commitment to make arts and cultural enterprises more relevant to contemporary society.
Learning Outcomes On successful completion of the programme, participants will be able to: a. explain the different forces in the arts/cultural ecology and ways to effect change, including advocacy; b. master the major aspects of arts management including strategic management, programming (including learning and participation programmes), human resources management, financial management, marketing, audience building, law and contracts, fundraising, crisis management and audience development; c. develop advanced knowledge and understanding of the value chain in the arts and cultural industries, risk management and entrepreneurship which enable them to develop sustainable modes of operation for arts and cultural enterprises;
d. acquire a personalized professional toolkit that enables them to plan programmes for the arts and culture with an appropriate balance between the optimization of the artistic, educational, economic and social impact of different arts activities; e. demonstrate the social-cultural, political, economic and educational aspects of audience engagement; and f. develop insights on education and learning which will enable them to optimize the ar tis tic and educational im pacts of arts/cultural events as well as to groom their working teams into acquiring the characteristics of “learning organizations�.
Strategic arts management course such as the EMA (AME) offered by the HKIEd is most wanted in today's fast changing pace arts and culture industry. I see the HKIEd Executive MA programme as an 'IDEAL' course for middle-level arts manager with great flexibility and possibility to turn arts into outcomes. Mr. HO Wee-san, Terence General Manager Singapore Chinese Orchestra
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Programme Structure Participants are required to complete 11 courses with 24-credit-point for graduation.
Arts Management-related • Management and Leadership of Cultural Enterprises (Parts 1 and 2) (3 credits) • Cultural Policy and Sustainability (1.5 credits) • Marketing and Fundraising for Arts and Cultural Organizations (3 credits) • Financial Management for Arts and Cultural Organizations (1.5 credits) • Legal Issues for Arts and Cultural Enterprises (1.5 credits)
Arts and Culture-related • The Creation, Dissemination and Critique of the Arts (1.5 credits) • Case Study in Arts Management and Cultural Context(1.5 credits)@ ^
Arts Engagement / Education-related • Arts Engagement and Education (3 credits) • Seminars in Public Engagement Strategies of Cultural Venues (1.5 credits)@
Entrepreneurship-related • Creative Entrepreneurship (3 credits)# • Entrepreneurial Leadership and Cultural Management (Parts 1 and 2) (3 credits)#
Research-related • Research Methods in Arts Management (1.5 credits) # Offered in conjunction with Goldsmiths, University of London. Lectures will take place in Hong Kong with incoming Professors from Goldsmiths, University of London. @ Select one from two courses and the elective courses will be offered in alternate years. ^ This course is conducted as a 5-day study trip. Participants need to pay travel-related expenses of the trip (depending on the destination).
Christy LEE Programme Manager Chung Ying Theatre Company (HK) Limited (EMA Participant) After working in the field for many years, I have been looking for an ideal master programme in arts management. Though this EMA programme is new and started recruiting its first class last year, I applied without hesitation after reading its idea and modules. The first semester, an intensive teaching period in February following by an e-learning period, is soon to be completed, I am satisfied and found it a valuable opportunity to learn from a professional teaching team and the synergy of the whole class. New ideas are sparkled and these will enhance a nimble mind on my concept of arts management. 9
Participant Profile 1st Cohort of EMA Participants Guangzhou
LIANG Li-zhen Jenny ( 梁麗珍 )
Hong Kong
CHUNG Yun-kay Anca ( 鍾胤淇 )
LEE Kit-yee Kitty ( 李潔兒 )
Executive Office Director, Art Education Director Senior Manager, Corporate Communications Senior Manager, Cultural Services(NT West Venue)
LEE Shuk-kwan Christy Programme Manager ( 李淑君 )
LEE Wing-yee Frieda
Assistant Project Manager
( 李詠兒 )
LEE Yau-chung Jones Project Coordinator ( 李祐宗 )
LEUNG Mei-lee May
Concert Assistant
( 梁美莉 )
TANG Yiu-ming
Program Manager
( 鄧耀銘 )
Kuala Lumpur CH'NG Lip-kang Eric
Executive Director
Guangzhou Opera House Hong Kong Youth Arts Foundation HKSAR Government Leisure and Cultural Services Department Chung Ying Theatre Company (HK) Limited China-Tech Engineering Co. Ltd. The Hong Kong Academy for Performing Arts - School of Chinese Opera The Hong Kong Academy for Performing Arts - School of Music Wind Mill Grass Theatre Limited Inxo Productions
( 莊立康 )
Macau
KUONG Wa-fun Erik PANG Sin-ian Mandy ( 彭羨欣 )
UNG Si-in Cecilia ( 吳思衍 )
Shanghai
Managing and Creative Director Creative Links Limited
( 鄺華歡 )
LU Li-ping Tracy ( 陸莉萍 )
WANG Jie Alice
Senior Technician (Department for the Promotion of Cultural and Creative Industries) Programme Executive (Cultural Events Department) Deputy Manager of Marketing Department Press Officer
Cultural Affairs Bureau of the Macao S.A.R. Government Cultural Affairs Bureau of the Macao S.A.R. Government Shanghai Dramatic Arts Center Shanghai Grand Theatre
( 王潔 )
Meeting with Mr. Michael Lynch, CEO of West Kowloon Cultural District Authority
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Highlights of
Intensive Teaching Period 1 (2014 February) In addition to attending lessons from three courses, EMA participants met with CEOs of some major arts and cultural organizations in Hong Kong, attended talks on cultural management-related topics and networked with senior management of Hong Kong arts and cultural organizations.
Lesson/Class Discussion
Spring Reception co-hosted with Hong Kong Arts Administrators Association
Visit to Asia Society, Hong Kong and Talk by Ms Alice Mong, Executive Director
Talk delivered by Mr. Kingsley Jayasekera, Head, Marketing and Digital of West Kowloon Cultural District about audience development techniques used in UK
Talk delivered by Mr. Gerald Lidstone, Professor from Goldsmiths, University of London on “Strategic Marketing and Audience Development for Cultural Organizations�
Press
Arts Education Director
Festival Administrator
Senior Manager of Cultural Venues
Producer
Officer from Cultural Affairs Bureau
Programme Manager Executive Director
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Pedagogy The EMA(AME) programme is individual and career focused, built around real-world practices and experiences that connect with studies undertaken in the programme. Participants learning are to be applied into their professional work through experimenting, challenging and critically reflecting on applications of new knowledge and skills that could make a difference. The delivery methods cater specially to the professional working background of the participants as experienced managers. This programme strives to introduce a structured and disciplined approach to learning through metacognition, creative thinking and forward planning. The self-reflection and planning process will be guided by a personal tutor assigned to each participant. Graduates of the programme should become strong role models willing to be critical, reflective, creative and engaged with personal and organisational change. Around the world arts organizations are venturing into new and diverse arts engagement activities(under different labels as arts education, outreach, learning and exploration, arts-in-education, audience development, etc). The purpose is the same: “striving to make the arts more relevant to contemporary society”. The integration of educational elements in the EMA(AME) programme will equip arts managers with the insight and skills in monitoring and evaluating arts engagement programmes. Their commitment to learning and education will be instrumental in transforming their own organizations into sustainable “learning institutions” .
For those who already have years of working experience in arts administration like me may sometimes have a feeling of working in an ivory tower. My personal experience of taking a master course in arts management is that it helps rectify my mission and vision as a responsible arts administrator and inspires me other new ways of thinking. I am glad to see Professor Tseng makes a dream master programme come true. With Professor's well-thought planning, this programme not only can help put theories into action, but also provide a precious platform for arts practitioners from different places to share among themselves their valuable experience, an indispensable learning process which can definitely broaden your horizons and should not be missed. Ms. AU Wai-ying Senior Manager Cultural Services (Civic Centre Planning) Leisure and Cultural Services Department, HKSAR
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International Outlook Through partnership with a prestigious overseas university and working with a number of distinguished regional cultural institutions as strategic partners, our top priority is to enhance the international outlook of our participants. They would learn latest international best practices from faculty members, guest speakers, fellow students as well as through site visits. Their international exposure and networking would be enhanced by: a. a t t e n d i n g t w o c o u r s e s o n c u l t u r a l entrepreneurship of fered by Institute of Creative and Cultural Entrepreneurship (ICCE), Goldsmiths, University of London; b. learning latest international best practices from academics and senior managers of the arts and cultural industries sectors in Hong Kong, Britain and Taiwan, etc.
c. learning together with a diverse group of distinguished middle-ranking arts/cultural managers from different cities in the region; d. v i s i t i n g key c u l t u r a l i n s t i t u t i o n s i n t h e spotlight city and interacting with their senior managements during the elective course “Case Study in Arts Management and Cultural Context� (5-day study trip)
Overseas Study Trip A five-day study trip (Case Study in Arts Management and Cultural Contexts) to a spotlight city chosen by the course leader in the Asia-Pacific region (such as Singapore, Beijing, Melbourne, Seoul and Taipei, etc.) will be arranged. It comprises of visits to a range of key arts and cultural institutions in the spotlight city, supplemented by lectures conducted before and during the trip.
LIANG Li-zhen Director of Arts Education and Director of President Office Guangzhou Opera House (EMA Participant) I am so proud to be the first batch of EMA programme of The HKIEd. The EMA is a tailor-made programme for experienced arts administrators, with experienced professors, inspiring case discussion and colleagues who come from various cultural backgrounds. Instead of absorbing knowledge passively, the experience of learning here becomes a process of self-reflection and a process of searching for a more self-adapted strategy. We constantly learn from lecturers and peers, soak ourselves in this stimulating learning environment like sponges, which, I believe, will bring remarkable progress to my career in arts administration 13
Academic/Teaching Staff (2014-16 Cohort)
The Hong Kong Institute of Education Professor Samuel LEONG Programme Leader of EMA(AME) Associate Dean (Quality Assurance and Enhancement), Faculty of Liberal Arts and Social Sciences Head, Department of Cultural and Creative Arts Director, UNESCO Observatory for Research in Local Cultures and Creativity in Education The Hong Kong Institute of Education PhD W.Aust ; SpMusEd Michigan ; MMus(Dist) Michigan ; BMusEd(Hons) W.Aust ; LTCL; LRSM London ; MACE
Prof. Leong's professional work has been multifarious, international and interdisciplinary – spanning education and research, performance, technology, business and administration, cultural policy and the creative industry. He has contributed to over 100 publications including Using Music Technology in Music Education, Musicianship in the 21st Century, Oxford Handbook of Music Education, International Yearbook for Research in Arts Education and International Handbook of Creative Learning. He has also given invited presentations in five continents including the World Alliance for Arts Education World Summit, World Learning Conference, and World Creativity Summit.
Professor TSENG Sun-man Co-Programme Leader of EMA(AME) Adjunct Professor, The Hong Kong Institute of Education Summit Chair, Cultural Leadership Summit 2013, Hong Kong Chairman, Committee on Venue Partnership, Leisure and Cultural Services Department Member, Advisory Committee on Arts Development, Hong Kong Government MBA CUHK ; MMus Manhattan ; PDip (Arts Admin) City ; BA (Music) CUHK
Prof. Tseng has held a number of senior arts management positions in Hong Kong, including Executive Director of the Hong Kong Arts Festival Society and Secretary-General of the Hong Kong Arts Development Council. From 2006 to 2008, he was Chair and Professor of the Arts Administration Department of the Shanghai Conservatory of Music. He has developed and taught many arts management programmes in Hong Kong and Mainland China, with more than two hundred of his ex-students now serving as cultural managers in Hong Kong, Macau, PRC, Taiwan and Singapore.
Professor Richard TSANG Yip-fat Professor, The Hong Kong Institute of Education PhD York ; MMus (Composition) Hull ; BA(Music) CUHK
Prof. Tsang is a leader in the contemporary music field, having numerous commissions and performances by local and international performing groups including the Boston Symphony Orchestra, the Hong Kong Philharmonic Orchestra, etc. He has served as President of the International Society for Contemporary Music (ISCM) and currently Honorary Member of the Asian Composers League. He also specializes in Conducting, Music Theory, International Music Promotion and Practices. His research interests include Music Instinct, Creative Musicking, General Composition and Cultural Policy. 14
Professor Desmond HUI Cheuk-kuen Adjunct Professor, The Hong Kong Institute of Education and Managing Director, Culture and Development Consultancy Limited PhD and MPhil Cantab ; BArch Cornell ; OAA; MRAIC; HKIA; ARB
Prof. Hui is Managing Director of Culture and Development Consultancy Limited and Non-executive Director of the Urban Renewal Authority. He holds Visiting and Adjunct Professorship in Mainland China and Hong Kong. Formerly he was Associate Dean of Arts and Professor at The Chinese University of Hong Kong, Director of the Centre for Cultural Policy Research at The University of Hong Kong, Guest Scholar at the Canadian Centre for Architecture, Montreal and Research Fellow at St Edmund’s College, Cambridge. He is at present Museum Expert Advisor of the Hong Kong Government, member of the International Committee of Architectural Critics and editorial board of The Creative Industries Journal (UK) and The International Journal of Cultural and Creative Industries (Taiwan).
Dr. Poposki ZORAN Lecturer, The Hong Kong Institute of Education PhD (Cultural Studies) EuroBalkan ; MFA (New Media) DUK , Austria
Dr. Zoran is a transdisciplinary artist, educator, and researcher. His work has been shown in more than 60 exhibitions and festivals worldwide, including public art projects in New York, Dublin and Hong Kong, etc. Dr. Zoran participated in Artist residencies at the School of Visual Arts (New York), Wooloo (Berlin), Pacific Northwest College of Art (Portland, OR) and Vermont Studio Center, etc. He was awarded CEC Artslink Award (New York) and VSC Artist Grant. He served as Creative Director of a publishing company and board member of a non-profit cultural organization.
Dr. Prudence LAU Leung-kwok Lecturer, The Hong Kong Institute of Education PhD (Architecture) CUHK ; BA (Architectural Studies) CUHK
Dr. Prudence Lau is founding member of the Hong Kong Chapter of DOCOMOMO (Documentation and Conservation of buildings, sites and neighbourhoods of the Modern Movement). She collaborates with professionals and local organisations with the aim of raising awareness in the arts, cultural and urban heritage of Hong Kong and Asia. She is also interested in research on twentieth century urban and cultural forms and the negotiation between local traditions and colonial agenda in Asia and Southeast Asia.
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Professors from
Goldsmiths,University of London
Professor Gerald LIDSTONE Director, Institute of Creative and Cultural Entrepreneurship (ICCE) Goldsmiths, University of London Director, Master of Arts in Arts Administration and Cultural Policy BA, ATC, MA Dr h.c FRGS
Mr. Lidstone originally worked as a theatre designer also managing and touring productions extensively in Eastern Europe and the USA before founding the postgraduate Master of Arts in Arts Administration and Cultural Policy and later the Master of Arts in Creative and Cultural Entrepreneurship at Goldsmiths. He also co-created a new Master of Arts in Cultural and Creative Industries in Abu Dhabi and a Cultural Policy summer school for Boston University. For the British Council and other agencies he has taught arts management courses including Arts Marketing, Arts Education, Fundraising, Copyright and Strategic Planning in over 20 countries worldwide.
Professor Siân PRIME Deputy Director, Institute of Creative and Cultural Entrepreneurship (ICCE) Goldsmiths, University of London Course Director, Master of Arts in Cultural and Creative Entrepreneurship BA (Hons) English and Related Arts CNAA , FRSA
Ms. Prime is a lecturer in creative enterprise, innovation, social enterprise, cultural policy, leadership and management. She has worked internationally for IIMB in Bangalore, GoDown in Nairobi and the East Africa region and in the UK nationally for the Arts Council England, the National Endowment for Science, Technology and the Arts (NESTA) and the Innovation Unit. She was responsible for the content and delivery of NESTA’s residential training programme for highly talented individuals and managed a national seed fund for new business models in the Creative Industries. The progressive and groundbreaking approach to learning in that area led to an open source guide for creative start-ups. With a £15million spending, over 70 new businesses were supported, launched and remain trading.
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Overseas Guest Lecturers
Professor Jerry HSIA Hsueh-li Professor, Graduate Institute of Performing Arts (Division in Marketing and Industries Studies), National Taiwan Normal University DPA/CA ULV ; DEduA USC ; MA(Arts Administration and Communication Sciences) CSUF ; BFA (Theatre Arts and Arts Management) TNUA
Prof. Hsia is currently a Professor at the National Taiwan Normal University (NTNU), teaching creative industries management and arts marketing. His expertise lies on arts administration and management, creative industries, cultural policy studies and theatre arts. Prof. Hsia has published more than 20 books including Introduction to Cultural & Creative Industries , Management of Operational Performance of Theatres and Museums , Cultural Market and Ticketing (Co-author) , Arts Management (Co-author) and Cultural Administration (Co-author) , etc. Prof. Hsia was awarded in “Asia/Pacific Who's Who Vol. XII (Educationist)” in 2012 Asia/Pacific Who's Who Vol. XII of Rifacimento International (RI/AP-CR/2012) and in “Asian Admirable Achievers Vol. VII (Educationist)” in 2013 Asian Admirable Achievers of Rifacimento International (RI/AAA-PH/2013).
Matthew BREGMAN Vice President for Development, Brooklyn Academy of Music BA(English and General Literature) SUNY
Mr. Bregman is currently the Vice-President for Development of the Brooklyn Academy of Music(BAM). He has been a professional nonprofit fundraiser for more than 20 years, having held senior positions with EI Museo del Barrio, the New York Public Interest Research Group, The Lighthouse International and Museum of the Moving Image. He was featured as a “Fundraising Star” in Fundraising Success” magazine in February 2010. Mr. Bregman is a frequent seminar leader with the Support Center for Nonprofit Management, and has appeared on panels at Fundraising Day in New York and New Jersey Fundraising Conference. In 2010 he held a three-day Fundraising workshop at Lincoln Centre for the Performing Arts through his company “Tactical Fundraising”.
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Chrissy SHARP BA Hons (2A) (Modern History) ANU Ex-General Manager, Sadler’s Wells, London
Ms. Sharp has had a long career in broadcasting and the performing arts, beginning in television documentaries for Australian national broadcaster the ABC in the 1970s. Most recently she was the inaugural Director of the Wheeler Centre for Books, Writing and Ideas in Melbourne (2009-2011). Established as the focal point of Melbourne’s designation as a UNESCO City of Literature, the Wheeler Centre presents a yearround programme of literary and ideas-related events, and is home to a range of literary organizations. Prior to establishing the Wheeler Centre she was General Manager of Sadler’s Wells in London (20042009) and a Board Director of Cheek by Jowl Theatre Company. She was previously General Manager of the Sydney Festival, Australia’s largest international arts festival, Head of Policy at national broadcaster SBS, and Executive Director of the Australian Writers’ Guild.
Local Guest Lecturers
Dr. David TSUI Tak-Wai Executive Director, Hong Kong Dance Company PhD GSCNAA ; MBA AGSM
Dr. Tsui worked in various commercial sectors, cultural and creative organizations in both Mainland China and Hong Kong, specializing in corporate administration and management. He was the Finance and Administration Manager of the Hong Kong Repertory Theatre Llimited, Director of Administration and Administrative Officer of the Shantou University Cheung Kong School of Art and Design. Dr. Tsui is now an Adjunct Associate Professor in the Department of Cultural and Religious Studies of The Chinese University of Hong Kong. Dr.Tsui’s major research areas include cultural and creative industry management studies, commercial operations best practices benchmarking cultural and creative industries.
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Dr. Samson YOUNG Kar-fai Assistant Professor, School of Creative Media, City University of Hong Kong PhD (Music Composition) Princeton ; MPhil (Music Composition) HKU ; BA (Music, Philosophy and Gender Studies) University of Sydney
Originally trained in music composition, Dr. Young’s creative outputs now manifest in a variety of media and across disciplinary divide. In 2007, he became the recipient of the inaugural Bloomberg Emerging Artist Award with his audio-visual project The Happiest Hour. Other honors include an honorary mention at the digital music and sound art category of Prix Ars Electronica; a Jury Selection award at the 15th Japan Media Art Festival; and the New York Society for New Music Brian M. Israel Prize. Dr. Young received a PhD in composition at Princeton University under the supervision of computer music pioneer Paul Lansky. In 2007, he founded the experimental sound advocacy organization Contemporary Musiking. He was Hong Kong Sinfonietta’s Artist Associate in the 2008 – 2009 concert season.
Lynn YAU Foon-chi Chief Executive Officer (Planning and Arts Learning) The Absolutely Fabulous Theatre Connection (AFTEC) MEd (Distinction) (Curriculum Studies) HKU ; BA (English and Comparative Literature) HKU ;
Under the leadership of Ms Yau, AFTEC has grown into a well-known bilingual through-train theatre with teaching and learning platforms for primary schoolers to undergraduate and educators. She conceptualises and curates cross-arts learning including ground-breaking programmes such as the Diploma in Integrated Arts, Certificate in Arts Criticism, Sm-ART Youth Project, Bravo! HK Youth Theatre Awards and the HKU Medical Humanities Performance Arts Workshops. Ms Yau is currently an Advisor to RTHK, Advisor in Arts Criticism/Examiner in Literary Arts and Drama for the HK Arts Development Council and the Advisor to the HK International Young Readers Festival. She was the Hong Kong Scholar to the Clore Leadership Programme 2010-2011 supported by the Home Affairs Department.
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Mode of Learning Tailored for In-service Arts/ Cultural Managers The class schedule and mode of learning have been specially designed to suit the busy schedule of experienced cultural managers from the region. Participants continue their careers while they study. Period of Study
Mixed Mode
Two-year part-time
Two intensive 10-day teaching periods will be scheduled each year in February and August. In between the teaching modules, blended learning will be conducted through e-learning platforms. For the dates of Intensive Teaching Periods, please refer to the EMA official website (www.ied.edu.hk/ema) or leaflet inserted at the back pocket for the latest update..
Schedule of Each year 10-day Intensive teaching period in Feb
Learning through e-platforms during Mar-July
10-day Intensive teaching period in August
Learning through e-platforms during Sept-Jan
Blended Learning Blended learning is an integral teaching appraoch of the programme that blends face-to-face instruction with a variety of technology-mediated delivery. Two intensive 10-day teaching periods will be scheduled each year in February and August. In between the teaching modules, blended learning will be conducted through e-platforms. A significant part of the participants’ assessment, both individual and group-based, will be conducted through e-platforms. Blended learning in this programme typically include studying materials provided through the internet, submission of assignments, discussion of group projects and commenting on the work of peers. This will enable participants to focus on classroom learning, face-to-face discussions and visits during the intensive teaching periods. Participants’ learning process can continue throughout the two years (with short breaks) without bounded by the teaching periods.
Medium of Instruction The programme will be conducted in English.
Venue and Class Schedule Classes are held primarily at the HKIEd Tai Po Campus, with occasion at Town Centre, and/ or satellite study centres at urban locations as decided by the Institute. Participants will normally attend classes whole day during the intensive teaching periods.
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Admission and Application Admission Requirements Applicants should: • Have a bachelor's degree, or equivalent, in an arts discipline or a bachelor's degree, or equivalent, with evidence of active engagement in arts and cultural activities; and • Have a minimum of five years of managerial experience; and • Be currently working in the cultural, creative and related industries. Applicants whose entrance qualification is obtained from an institution in a non-English speaking system should normally fulfil one of the following minimum English proficiency requirements: • IELTS 6.0; or • Grade C or above in GCSE / GCE OL English; or • a TOEFL score of 550 (paper-based test) or 80 (internet-based test) or 213 (computer-based test); or • Band 6 in the Chinese Mainland’s College English Test (CET) (a total score of no lower than 430 if the test was taken after June 2005); or • Other equivalent qualifications. Applicants may be invited for admission interview in person or by phone.
Tuition Fee Please refer to the EMA official website (www.ied.edu.hk/ema) or leaflet inserted at the back pocket for the latest update.
Programme Application You can submit your application online and upload your transcript(s), certificate(s), language test result(s) for those who graduated from a non-English speaking system, statement of intent, two reference letters (one of the reference letters must be from your current employer indicating his/her support to your study), working proof of current employer and other supporting documents direct at www.ied.edu.hk/acadprog/online.The Institute does not accept paper applications. Application fee for local applicants and non-local applicants is HK$150 and HK$300 respectively which is non-refundable and non-transferable unless the programme is cancelled by the Institute. Upon successful submission of application, you will receive an application acknowledgement by email
Application Deadline: Every November (Please refer to the EMA official website [www.ied.edu.hk/ema] or leaflet inserted at the back pocket for the exact date.)
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Enquiry Registry
Faculty of Liberal Arts and Social Sciences (FLASS)
教務處
博文及社會科學學院
Information Centre (Admissions and Registrations Enquiries)
Faculty Office (General Enquiries)
諮詢中心 ( 入學及申請查詢 )
學院辦公室 ( 一般查詢 )
Tel 電話 : (852) 2948 6886 Fax 傳真 : (852) 2948 6162 Email 電郵 : admission@ied.edu.hk Website 網站 : http://www.ied.edu.hk/acadprog
Tel 電話 : (852) 2948 8036/ (852) 2948 7151 Fax 傳真 : (852) 2948 7162 E-mail 電郵 : flass@ied.edu.hk Website 網站 : http://www.ied.edu.hk/flass Address: Room B2-G/F-04 Faculty of Liberal Arts and Social Sciences The Hong Kong Institute of Education 10 Lo Ping Road, Tai Po, New Territories, Hong Kong
Address: Room A-G/F-11, Administration Building, The Hong Kong Institute of Education 10 Lo Ping Road, Tai Po, New Territories, Hong Kong 地址 : 香港新界大埔露屏路十號 香港教育學院行政大樓 教務處諮詢中心 A-G/F-11 室
地址 : 香港新界大埔露屏路十號 香港教育學院 博文及社會科學學院 B2-G/F-4 室
Department of Cultural and Creative Arts (CCA)
文化與創意藝術學系 EMA(AME) Office (Programme Enquiries) EMA(AME) 辦公室 ( 一般查詢 ) Tel 電話 : (852) 2948 7088/ (852)2948 7139 Fax 傳真 : (852) 2948 7977 E-mail 電郵 : ema@ied.edu.hk Website 網站 : http://www.ied.edu.hk/ema Address: Room B1-1/F-22 Department of Cultural and Creative Arts The Hong Kong Institute of Education 10 Lo Ping Road, Tai Po, New Territories, Hong Kong 地址 : 香港新界大埔露屏路十號 香港教育學院 文化與創意藝術學系 B1-1/F-22 室
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(Amended Version)
Date of Intensive Teaching Periods (ITPs) for 2015 Cohort# ITP 1:
February 28 to March 9, 2015
ITP 2:
August 17 to 28, 2015*
ITP 3:
February 20 to 29, 2016
ITP 4:
August 12 to 21, 2016^
Notes: # All dates are subject to change. * Includes the 5-day study trip of the elective course “Case Study in Arts Management and Cultural Context”. ^ Includes the 2-day of elective course “Seminars in Public Engagement Strategies of Cultural Venues”.
Tuition Fee This programme is offered on a self-funded basis. The tuition fee for the whole programme is HK$129,600 (excluding the extra expenses for the course “Case Study in Arts Management and Cultural Context”), which is provisional and subject to adjustment. Tuition fees are charged on a semester basis (twice a year). Fees paid are normally not refundable and transferable.
Application Deadline: 17 November 2014 (Monday)
Information Session Date:
13 October 2014 (Monday)
Time:
19:00
Venue: Eric Hotung Studio, LB/F, Hong Kong Arts Centre,
2 Harbour Road, Wanchai, Hong Kong
Registration: www.ied.edu.hk/ema
Events and Activities Organized by The Department of CCA
The CCA has actively involved in arts /cultural management in the last few years. A number of arts management training and community arts programmes have been organized. • Arts Promotion Enhancement Project (APEP) > Short course on Fundraising for Arts and Cultural Organizations > Workshop on The Art of Performance Measurement in Non-profit Arts Organizations > Forum on Using Research to Inform Decisions of Cultural Managers and Cultural Policy Makers > Public Forum on Branding of Arts and Cultural Organizations • UNESCO International Arts Education Week - International “Arts for Peace” Festival • Interdisciplinary and Creative Arts Education Summit Enquiries EMA(AME) Programme Office Tel: (852) 2948 7088/ (852)2948 7139 Fax: (852) 2948 7977 E-mail: ema@ied.edu.hk Website: www.ied.edu.hk/ema