INDUCTION Year 11 Visual Communication and Design Unit 1 & 2 Welcome Class of 2013 This unit focuses on using visual language to communicate messages, ideas and concepts. This involves acquiring and applying design thinking skills as well as drawing skills to make messages, ideas and concepts visible and tangible. Students practice their ability to draw what they observe and they use visualisation drawing methods to explore their own ideas and concepts. Students develop an understanding of the importance of presentation drawings to clearly communicate their final visual communications. Through experimentation and through exploration of the relationship between design elements and design principles, students develop an understanding of how design elements and principles affect the visual message and the way information and ideas are read and perceived. Students review the contextual background of visual communication through an investigation of design styles. This research introduces students to the broader context of the place and purpose of design.
Unit 1 : introduction to visual communication design
Outcome 1: Drawing as a means of communication Create drawings for different purposes using a range of drawing methods, media and materials Outcome 2: Design elements and design principles Select and apply design elements and design principles to create visual communication that satisfy stated purposes Outcome 3: Visual communication design in context Describe how a visual communication has been influenced by past and contemporary practices, and by social and cultural factors
Unit 2: applications of visual communication design
Outcome 1: Technical drawing in context Create presentation drawings that incorporate relevant technical drawing conventions and effectively communicate information and ideas for a selected design field. Outcome 2: Type and imagery manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright. Outcome 3: Applying the design process engage in stages of the design process to create a visual communication appropriate to a given brief. For Year 11 Visual Communication and Design, you will need to bring: • A display folder (For Handouts) • developmental folder/visual diary • Any magazines and research material you may have lying around at home • A pencil case/tool kit with supplies for drawing!! i.e. a pencil, an eraser, a biro, a ruler, colour pencils, etc…equipment!!!!!!!
For your information
Log onto: www.vcaa.vic.edu.au On the left-hand side of the screen under Senior Secondary click on Victorian Certificate of Education Click on VCE Studies and Resources And again click on VCE Studies and Resources Click on the letter V Click on Visual Communication and Design Read as much information as you can about Visual Communication and Design (focusing especially on the Study Design) Here, you have all the information at your fingertips about what is required of you during your VCE studies. (Study design is also on the Ultranet)
Over the holidays Students are requested over the Christmas holidays to start building a folio of freehand drawings and to gather ideas for the application of a design folio. This could be inspiration found from magazines, The Internet (make sure you reference everything!) drawings, books etc. Organise your ideas/references into the three fields of design 1.
Communication - presents visual information for communication purposes Includes Graphic Design, Information Design, Digital and Web Design, Advertising, Print Publication/Book illustration, Typographic Design, Package/surface Design and Logo Design and Brand Identity.
2.
Environmental - presents visual information to communicate information about built/constructed environments Includes, Architectural Design, Interior Design, Landscape Design, Set Design, Exhibition/Display Design
3.
Industrial - presents visual information to communicate information about objects Includes Engineering Design, Product Design, Furniture, Fashion Design
Drawing Drawing - it is the skill that is the foundation of this study and the way that we begin to communicate and generate ideas. This study looks at three types of drawing. • Observational drawings o Means drawing what you actually see o Used to represent form, texture and materials of an object o Can be used to show multiple views o Can assist in showing the function, proportion and scale of an object in relation to other objects and/or environment o Can be quick freehand drawings or longer studies •
Visualization drawings o Means recording ideas and imaginative concepts from your head o A way to assist in generating ideas – you can build upon each concept drawn o Is usually in the form of quick freehand sketches o Drawings can be two dimensional (2D) or three dimensional (3D) and may include the use of drawing systems to assist in explaining an idea o May include explanatory diagrams
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Presentation drawings o Means freehand drawings, design concepts and/or solutions o Is ready for submission to a client or your teacher o Means that drawings and concepts have been fully refined and resolved o May include manual or digital media methods
You are to complete a set of observational drawings for holiday homework. Some suggestions, a still life, shoes, bag, furniture, a plant, flowers, trees or vase with flowers, Stationery equipment, anything that you can visually see and touch……..