user behavior
+ mobile is taking over! ( even faster than originally thought )! Recent data by Google and other internet research firms, predict that mobile will surpass desktop users by 2014. The spike in mobile usage continues to be so great that Google actually revised its original 2014 web predictions to accommodate how fast the mobile market is growing. ! !
+ why users love mobile! no clutter! Successful mobile experiences are clean, simple, without the distractions of ads or other visual noise. A smaller screen means one is forced to deliver content in the best, most minimal and cleanest way possible. Users love (and return to) strong mobile experiences that make the effort to remove the clutter and deliver concise content. ! ! convenience ! Firing up the laptop or dragging yourself over to a desktop computer for simple browsing or shopping is “too much of a hassle”, according to recent data. Phones and tablets are attached to our hips and are a simple click away. Ease and convenience are two of the top reasons for the mobile influx. ! ! engaging, personal and unique! Because screen size is a limitation, designers work extra hard to make sure the content is very clean and most importantly: engaging. The point is to get users to return so the experience has to be fun, engaging and unique. Users want a very simple but personal experience!! !
+ browser preference over an app! 60% of users in 2013 prefer to read and digest content from a mobile browser vs a company released app. ! !
+ future: requesting content vs simply receiving! According to ComScore 4 out of 5 users use their smartphone to shop. The tendency is for this behavior to increase and modify to a point where we’ll be able to interact more with our televisions, fridges and any device with a small LED screen. Hundreds of different platforms will spring up, we’ll have to work hard to integrate user accounts and services.!
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