Zara Brand Report

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Figure 6 Topshp Podcasts - Harlem Shale - Supermodels Cara, Rosie and Jourdan backstage at Topshop Unique AW 13

Although Pinterest isn’t as popular as the other social media platforms, it is still a useful place for brands to show their fans images of their most recently released garments, as well as images of things they, as a brand, currently like. An example of a company that uses Pinterest successfully is Reiss. They update the site regularly, and chose interesting images to share with their viewers.

Figure 7 Reiss's Pinterest account

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