FFUSION BRANDS, MIU MU ION. THE IMPACT THAT DIFFUIN 2010-11, $440 MILLION
E BY CHLOE, MUI MU AND RED BY VALENTINO ESS. AS OF JANUARY 2012 MUI MUI WAS DWIDE.
NCH GAINS MAXIMUM EFFECT IN ONE OF IT’S KEY MARKETS, LONDON HAS BEEN CHOSEN TEST MARKET, THE KEY ELEMENTS OF THE LAUNCH ARE AS FOLLOWS:- MAJOR EXPOSE AT LONDON FASHION WEEK DRESSING THE DAIRY ART CENTRE WITH A OVER THE TOP FLORAL THEME.
ACE OF FENDISSIME WILL BE DAPHNE GROENVELD. PROFILE FENDI CONCESSIONS IN HARRODS AND SELFRIDGES WILL RUN THEIR OWN CATWALK SHOWS DURING ON WEEK. - ARTICLES/ADVERTORIALS WILL FEATURE THE FENDISSIME STORY AND IT’S NEW PERSONIFICATION. - SOCIAL MEDIA WILL HAVE AN ALMOST CONSTANT LIVE FEED OF THE SHOWS, THE CELEBRITY GUESTS, MEDIA REVIEWS AND IMPORTANTLY THE EMERGING STYLES OF THIS EXCITING NEW COLLECTION.
CAPTURE THE REACTION OF THE BRANDS TARGET CUSTOMER, EVENTS WILL BE HELD IN VENUES VISITED BY THE DEMOGRAPHIC IN SHOREDITCH, DALSTON, CAMDEN, BRIXTON AND HACKNEY. UP EVENTS WILL BE ORGANIZED FOR KEY VENUES IN HIGH FOOTFALL AREAS E.G. MUSEUMS, SHOPPING MALLS T ATTRACTIONS. - TO START THE FEED TO INTERNATIONAL MARKETS, SMALLER BUT FOCUSED EVENTS WILL BE HELD IN NEW YORK, MILAN, TOKYO AND BEIJING , FED BY THE EVENTS AT LONDON FASHION WEEK .
EFFECT OF ALL OF THIS ACTIVITY AND THE MEDIA COVERAGE THAT RUNS FROM IT, WILL GUARANTEE THAT THE RAND GETS NOTICED AND START TO CREATE THE INTEREST THAT WILL ATTRACT IT’S TARGET AUDIENCE TO IT’S
E LASTING SUCCESS OF THE BRAND, FENDISSIME WILL NEED TO BE SUPPORTED ON AN ONGOING BASIS WITH IT’S AT MAJOR FASHION RELATED EVENTS, A BROADENING DISTRIBUTIVE BASE INITIALLY IN IT’S SIGNIFICANT MARKETS AN, NEW YORK, PARIS AND TOKYO) BUT PROGRESSIVELY INTO THE EMERGING ECONOMIES AND CRITICALLY A CONM OF MODERNIZATION BOTH IN TERMS OF REGULAR APPAREL AND PRODUCT EXTENSIONS. 22.