W W W . B L AC K WO M E N M E A N B US I N ESS . C O M
10 tips for chasing your dreams without going
BROKE
ISS U E 0 0 3
|
SPRING 2021
THE FOUR PILLARS OF
SELF HEALING
MORE RESOURCES TO START AND GROW YOUR BUSINESS
BOLDLY TAKING ON BEAUTY TAMIKA GIBSON IS REVOLUTIONIZING THE HAIR CARE INDUSTRY
Clubhouse Social Media's newest craze WWW.BLACKWOMENMEANBUSINESS.COM 1
SUBSCRIBE
BONUS GIFT AND DIGITAL EDITION INCLUDED WITH YOUR SUBSCRIPTION Subscribe to the magazine. Use NEW BWMB Cover
2 WWW.BLACKWOMENMEANBUSINESS.COM
W W W . B L AC K WO M E N M E A N B U S I N E SS . C O M
contents for Chasing Your Dreams 0 6 Tips Without Groing Broke Tips to Help You Become Your Very Best Entrepreneurial Self With No Limitations
12
Boldly Taking on Beauty
Tamika Gibson is the Veteran-Turned-Beauty Mogul Who Is Revolutionizing the Hair Care Industry
20 28Money Mavens 38Khadijah Tribble of Curaleaf Microsagression
Aganist Black Women in the Workplace
You Need on Your Timeline... Expeditiously
The Future of Canibus is Female
THE SQUAD JASMINE WILLIS - Senior Editor MARIA HARRIS - Senior Editor STACI MOORE - Senior Project Manager STEPHANIE ROSA - Senior Art Director
THE LEGAL STUFF:
The information contained in this publication is for informational purposes only and is subject to the terms and conditions found on www.blackwomenmeanbusiness.com/legal. BWMB Magazine assumes no liability or responsibility for any inaccurate, delayed or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual, event or organization has been provided by the respective subject or contributor with no verification by us. Further, the opinion expressed in each article is the opinion of its contributor and does not necessarily reflect the opinion of BWMB Magazine, therefore, we carry no responsibility for the opinion expressed thereon.
All rights reserved copyright BWMB Magazine 2021
Contact: editorial@blackwomenmeanbusiness.com Advertising Inquiries hello@elleseandco.com 626.536.1227 WWW.BLACKWOMENMEANBUSINESS.COM 3
4 WWW.BLACKWOMENMEANBUSINESS.COM
Founder From the desk of the
No matter what you've heard. There is no time better than today. There is no time better day to make that phone call, to send that email, to start that business, to serve your clients at a higher level, to make more money and impact than you have ever dreamed of.
ENISHA LIGON-GARRETT Editor in Chief Black Woman Mean Business Instagram: @enishagarrett
Most people do not because they are stuck in the past... past failures, mistakes, and even triumphs. I know this place all too well. I was coming off a very successful campaign at NBA Allstar. Just as we wrapped that project, we jumped into another one. One that should have been a piece of cake—a super simple mini-magazine for an event. The only difference, we were using a printer that we had no communication with or control over. Long story short, we messed up big time. The magazine was a disaster. I not only lost a client, but I also lost a good friend. My mistake affected his business. This mistake devastated our friendship and sent me into a spiral of self-doubt.
me from repeating them. I have processes in place. I don't let the lines of business and friendship get so blurry, and I remember it is not personal. You must figure out what you need to get past to make today the day. In this issue, we spoke with so many amazing Black Women, Tamika Gibson "Boldly Taking on Beauty" and Khadijah Tribble, The Future Of Cannabis Is Diverse, that make many days "The Day." We know that starting and growing your business can be overwhelming and often just flat-out confusing, which is why we filled this issue resources to help you keep pushing forward even when you feel like you cant. Today is your DAY! ENISHA LIGON-GARRETT
Enisha
From that point, I only dabbled in business for few years. I would take a project here and there, but I could not trust myself enough to make any day, THE DAY. I let that mistake put me on the sidelines, and I still think about it today. The difference now, I think about my mistakes to prevent
WWW.BLACKWOMENMEANBUSINESS.COM 5
Whew! This entrepreneur life is a rollercoaster at best. Some days, we’re coasting, hair blowing in the wind, checks are rolling in, and invoices getting paid. Other days, it feels like there are no brakes! Or worse, we’re completely stalled! Here are ten ways to chase your dreams without going broke. These tips were designed to help you become your very best entrepreneurial self with no limitations. 1. Don’t Quit Your Day Job
BY WHITNEY BLOCKER
10 Tips for CHASING YOUR
Dreams without Going Broke 6 WWW.BLACKWOMENMEANBUSINESS.COM
That sounds mean. But trust me, it’s the smart thing to do. Unless you’ve come to a position where you can now supplement your lifestyle with your hustle, then by all means, quit! But some of us aren’t there yet! Plus, we could use the extra money to fund our dreams. SO work your 9 to 5 and use it to help you build your empire.
2. Work For Free (…Yeah I Said It)
Remember, fresh out of college when no one would hire you because you didn’t have the experience but couldn’t get the experience because no one would hire you. The best thing I ever did was take on beta clients for my photography business. I worked completely free for the first few weeks of launching my business. I just wanted the experience and have real people go through my systems and procedures and leave me feedback/testimonials.
3. Develop Your Business Plan
This is not only vital for you to completely
other creatives who offer XYZ?” I like this approach because it doesn’t pressure them to answer and gives them an “out” by suggesting other creatives who can offer this. Then I can decide if it’s worth it to pitch to that creative.
and thoroughly map out who you are, what you do, and where you plan to be. But this is also super important for potential investors. Even if it’s just a family member who you’ve pitched to about supporting your endeavors, showing up with a complete plan increases the chances of them taking you seriously because you take yourself seriously.
10. Use What You Have
I used to think I needed the latest technology, equipment, outfits, decor, etc. to be great! Only to realize I was going under trying to keep up. Use what you have and get rid of what you don’t need. Do inventory. Sort a list of what you need and put business goals on getting the things on this list. Then sell what you don’t need.
Plan out your mission, vision, and purpose. It will also help drive you on days when nothing makes sense.
4. Perfect Your Craft Through Reflection
This one is my favorite. Starting out, you’re not perfect. I knew I wasn’t where I wanted to be when I first started, and I knew I was the only one who could get me there. (And honestly, I’m still not there!) You’re trying to be the best (fill in the blank) in your market! Critique yourself. Ask for feedback. Reflect. What can I do better next time? How can I make this process better? It reminds me of the saying, “Good, better, or best; never let it rest. Until your good is better and your better is your best”.
5. Put Yourself Out There
It’s always hard when starting out. The scrutiny, the judgment, and the naysayers. There will always be a hater or two in the crowd. Let them scowl. I swear, I could’ve launched my business years ago had I not let what others thought of me stop me. Do you, boo-boo! No one will know how great you are unless you put yourself out there. You’re missing out on sales and opportunities because you don’t want to plug for yourself.
6. Keep It Real With Yourself
I know I just said to do you, boo-boo, but stay in your lane, respectfully! Know who you are and what you can offer. If it’s not your expertise or you’re not good at it (yet), stay in your lane. Passing up opportunities because they aren’t aligned with who you are is much better than jeopardizing your reputation.
7. Creative Sources Of Revenue
E-commerce is booming! Everyone is so willing to buy online. Get creative with your talents. Create a product that can bring in passive income without your presence. You’d be shocked how many people will pay for your shortcuts.
8. Outsource
I know I said we aren’t trying to go broke! But the truth is, burnout is real, and you can’t do everything. It is better to sacrifice a little of your revenue here to save you the burnout and free up more time for you to do what you love and be creative! Make a list of tasks you absolutely hate to do, find a virtual assistant and weigh the pros and cons of taking that off your plate.
9. Barter
Collaborating with other entrepreneurs can save you money and possibly open the door to other opportunities. BUT collaboration only works if both parties need/want what the other party is offering. Always be sure you offer something desirable in return, or it’s not a collab. Find a Facebook group for entrepreneurs that is the same or similar to yours. I’ve hopped in a DM with, “Hey hey, I’m looking to collaborate with another entrepreneur. I’m in search of XYZ in exchange for XYZ. If you’re not up for it, do you know of any
Extra clothes? Old equipment? PRAY! First off, you’ve got this! You are exactly where you’re supposed to be. You are exactly who you’re supposed to be. Don’t give up on your dreams. Instead, pivot and get creative! The most important part of this entire list is to consult with God first. I’ve watched my own endeavors tank because I tried to move on my own without guidance from the Lord. Have you talked to God about your dreams?
Whitney B. Jordan is a Mom, Lifestyle Blogger and Dallas-Based Photographer focused on sharing herjourney through motherhood and entrepreneurship, as well as her walk with Christ. For more info: www.blockereverafter.com Instagram@whitneybjordan
WWW.BLACKWOMENMEANBUSINESS.COM 7
OILS ESSENTIAL
THAT CAN GIVE YOU AN ENERGY
Boost 8 WWW.BLACKWOMENMEANBUSINESS.COM
I’m someone who is all about essential oils. They smell amazing (most of them, anyway). They’ve got a billion different health benefits. And, for the most part, they are cost-effective. So, if you’re someone who’s been feeling a little low on fuel lately and you want something that can perk you up outside of coffee or an energy drink, I’m about to share five different essential oils that are sure to put a lil’ more pep into your step. No joke.
FIVE SUPER-ENERGIZING ESSENTIAL OILS
Peppermint
When you stop to think about it, mint is pretty invigorating. If you use mint mouthwash, doesn’t it immediately perk you up? If you put a piece of mint gum into your mouth, doesn’t it help you to stay awake during the last few hours of your workday? Exactly.
These are the main reasons why I’m leading off with peppermint essential oil. Healthwise, the menthol in it can help ease headaches, strengthen your hair, and if you’re someone who deals with motion sickness (or you’re pregnant and you’re battling bouts of morning sickness), it’s incredible when it comes to handling nausea too. And yes, if you’re looking for a pick-me-up, peppermint is excellent at combating fatigue and even improving your workout performance if you happen to go to the gym during your lunch break or at the end of the day.
Citrus
I don’t know about you, but to me, there is something that is, “refreshing” is the word that comes to mind, about smelling anything citrusy. What’s awesome about orange and lemon-based essential oils is they’re able to help you when it comes to reducing depression-related feelings, improving cold symptoms, relieving pain and discomfort, treating acne, and making you feel more alert and revived. Not only can they give you more energy, but they’re also able to increase your brainpower. Good to know if you’ve got a last-minute deadline or project to finish.
Rosemary
How to Get the
GREATEST ENERGY BOOSTS FROM YOUR OILS
Now that you know which essential oils can make you feel energized, here are a few tips for how to get the most out of ‘em. GET AN OIL DIFFUSER.
If you want to make your entire space smell like one of these oils, you should invest in an oil diffuser. It breaks the oil down into tiny particles to quickly disperse into the air. As far as deciding which one is best,
I do. Mix 5-7 drops of essential oil to a couple of teaspoons of avocado, grapeseed, sweet almond, or coconut oil, and then apply the combo to your body right after getting out of the shower and before drying off. The oil will “seal” the moisture and fragrance into your skin for most of your day!. APPLY THE OIL DIRECTLY.
Rosemary oil is something that I typically use on my hair and scalp. I do it because it’s soothing and helps to reduce breakage. Oh, but don’t sleep on it for many other reasons too. Some studies verify how rosemary oil can improve your memory, ease feelings of stress, increase blood circulation, decrease body inflammation, and yep, you guessed it—it can give you more energy as well! Many people claim to be mentally refreshed after taking a whiff of this particular scent, and when you factor in everything else it can do, why not give it a shot?
the list because it contains anti-inflammatory and antibacterial properties that help clear up congestion. Some bonuses include reducing your anxiety levels and helping you sleep more soundly at night. Since pine is invigorating, it’s also an oil that can increase your energy levels; some even say it makes them feel more confident and secure.
Balsam Fir
Cinnamon
IIf you like the smell of pine, you’ll adore this particular essential oil. Although Balsam Fir isn’t one that you hear about daily, it makes
MIX THE OIL WITH A CARRIER OIL.
This tip is something that
Another option is to apply a little bit of the oil now to your hair, your clothing (rub it between your hands
and then rub so that you don’t get oil marks), or to specific pressure points like your temples or your wrists. You should instantly feel uplifted. Some days are more complex than others. But I promise if you give these essential oils a shot, you’ll not only feel more energized, but you can feel good about what caused you to get there. Enjoy.
it’s got a pretty good reputation when it comes to things like boosting your libido, stabilizing your blood sugar, improving your digestion, and even treating fungal infections. Since cinnamon oil also contains the chemical compound cinnamaldehyde, it can turn fat cells into energy while making you feel more alert throughout the day.
Personally, one of my all-time favorite essential oils is cinnamon. It has a sweet taste. It provides a warming effect. And
WWW.BLACKWOMENMEANBUSINESS.COM 9
Black women are strong,
but are they
healthy? BY ATIYA GOLDSMITH-IRBY
When I think about black and brown women, I immediately think of strength. The strength to endure racism and discrimination. The strength to make a house a home despite the number of resources at hand. The strength to be teachers to our children. The strength to work exceptionally well in workplaces that may never acknowledge our contribution to the company. The strength to be cheerleaders, confidants, and business partners to our friends, family, and spouses. Although black women are known for their strength, we need to continue increasing our efforts and strides in the health and wellness sector. Black and brown health enthusiasts, trainers, and educators have
emerged over the years who advocate for healthier black and brown communities, including former First Lady of the United States Michele Obama. However, black and brown women are still lacking in taking control of our health. To help us with our health and well-being goals as we continue to run households, corporate offices, and businesses, let’s focus on one area of wellness at a time. It will reduce the feeling of overwhelmedness and avoid becoming stressed thinking about a complete health overhaul because we have enough going on. I want to provide you with tips to protect one of the essential body senses: the “EYES.”
10 WWW.BLACKWOMENMEANBUSINESS.COM
Limit your screen exposure - You can listen to the workshop, seminar, book, podcast, etc.
Make an Appointment With Your Opthomologist
Whether you have health insurance or not, getting an affordable eye exam is possible. Even if your vision is correct, you may still benefit from wearing a pair of glasses just for electronic screens. SUGGESTION
Check your current health insurance plan for coverage and search participating eye exam facilities in your area. Search big-name eyeglass franchises sometimes there are specials on eye exams and glasses. Check your local college that specializes in ophthalmologist degrees. You could receive a free or low-cost eye exam from students.
Tips for eye protection
Remember to Blink
Because most people are glued to electronic devices even more now because of stay-at-home and social distancing orders, we are staring at our screens for more extended periods. According to healthline.com, blinking lubricates and cleans your eyes by spreading your tears over its outer surface. Blinking can keep out dust and other irritants and minimize the number of bright lights your eyes are exposed to. SUGGESTION
If you use a desktop computer, put a
picture of an eye near your screen to remember to blink.
Digital Eye Strain
Electronic devices emit a blue light, which could cause eye strain and fatigue. Blue light is also known as blue-violet, that could penetrate deep into the eye-damaging retinal cells. (Mayo Clinic) SUGGESTION
Adjust the lighting on your electronic devices to limit your exposure. Take a break from looking at the screen at least every 20 minutes. You can set a timer using your electronic device, or you could use a timer from a device such as a stopwatch.
I hope these tips were helpful, and I hope to see you again (no pun intended) in the upcoming months with more health and well-being tips for you to use in and outside of the corporate office.
ATIYA GOLDSMITH-IRBY is the founder of Stop Corporate Shenanigans, which provides workplace empowerment through career readiness initiatives, networking opportunities, relationship building, and employee assistance program promotion. www.stopcorporateshenanigans.co Instagram@stopcorporateshenanigans
WWW.BLACKWOMENMEANBUSINESS.COM 11
12 WWW.BLACKWOMENMEANBUSINESS.COM
Boldly
Beauty taking on
Tamika Gibson is the VeteranTurned-Beauty Mogul Who Is Revolutionizing the Hair Care Industry BY JA I M E LY N N E
WWW.BLACKWOMENMEANBUSINESS.COM 13
F rom serving her country to serving looks as a celebrity stylist, Tamika Gibson, CEO of The Hair Diagram and Bold Hold Lace Products, has become one of the most sought-after beauty influencers of the decade. With over 20 years of experience snatching wigs and laying edges, this veteran turned beauty mogul has been able to turn her affinity for hair into a successful 8-figure business and is now teaching the next generation of beauticians to do the same. Her work has been seen on celebrities like Keke Wyatt, Savannah James, and Faith Evans. In contrast, her products have been used by some of social media's most notable hair influencers, including Alonzo Arnold, Tokyo Stylez, and Arrogant Tae. 'The Hair Diagram' program was created as a way to educate emerging stylists in the art of creating wigs and successfully executing some of today's most popular hairstyles. Tamika's passion for hair began long before being a stylist to become the reputable career choice that has taken the world by storm. She was inspired to get behind the chair after witnessing her aunt, a then recovering addict, change her life around after going to cosmetology school. "She went to cosmetology school, and she started
14 WWW.BLACKWOMENMEANBUSINESS.COM
doing hair," explains Tamika. "And just seeing how she would make them happy and seeing how it made her; she was changing their mood in like an hour, and I'm like, 'wow,' I want to do something like that!" Unfortunately for Tamika, breaking into the hair business wasn't as easy as it is today. Her initial apprehension stemmed from the lack of support that hairstyling received compared to prominent careers such as law and medicine. That is until a chance encounter changed her life and ultimately set the blueprint for the future of hair care as we know it. While serving in the Army, her longing to
pursue hair never diminished. She attributes her years of military service as one of her biggest catalysts, helping set her apart from her peers. "It really shaped me. It gave me the discipline that I needed. I was always on time, always organized, and always attentive to detail." She decided to go to hair school at night, where she specialized in making custom wigs for herself. While in school, she met a woman who had lost all of her hair due to cancer. Her teacher knew that she was the only person that could help and asked Tamika to make a wig on the spot.“"I thought it was okay. I didn't think it was special until watching her reaction. She cried and
She attributes her years of military service as being one of the biggest catalysts of her career. WWW.BLACKWOMENMEANBUSINESS.COM 15
hugged me, and I cried [too]". The women's reaction boosted her confidence and changed her perspective completely. At that moment, Tamika's years of wig-making wonder transformed into a full-blown hair love affair. She had finally found her niche, and walking in her purpose became her only priority from then on. "I started to feel like hair was my boyfriend', she exclaims while describing the feeling as "heart-throbbing butterflies." That same butterfly feeling is still present 20 years later, continuing to light her fire and fuel her ever-growing business. Before expanding her horizons to include her signature Bold Hold Lace Products, the teacher was once a student, working eight years at Mizhani learning how to develop products properly. She started with a tape made to cater to women with large foreheads, which eventually became Bold Hold Lace Tape. However, she quickly headed back to the drawing board after realizing the tape didn't fit her growing clientele's various needs. "I started making my products because I had to solve an issue. The issue was I had people who wanted to support and purchase, but they couldn't because they had a small forehead", she says. This realization propelled her business toward creating products for customers based on their demand, eventually becoming the Bold Hold Lace Products that have grown in popular-
16 WWW.BLACKWOMENMEANBUSINESS.COM
As an 8-figure business owner, her number one rule to reach her level of success is to not strive for 8 figures, at all. ity over the years. With over two decades of expertise and extensive business knowledge, Tamika and 'The Hair Diagram' are responsible for developing the next generation of beauty influencers and entrepreneurs. Her former students constantly reach out to her, thanking her for the skills they've learned from her program. Social media has also played a considerable role in Tamika's entrepreneurial success, as well. She became one of Instagram's earliest viral sensations after making custom wigs using a sewing machine. Since then,
her social presence has continued to grow, catapulting her business and introducing her products to new audiences, students, and potential clientele. "Social media really pushed my brand to the forefront because I was able to reach so many people!" she proudly exclaims. The Hair Diagram's Instagram account currently has over 360,000 followers and garners thousands of views per post. Her strategy for growing her social engagement is to provide pure authenticity. "I’m still learning... I like to connect with people, and I know who my base is”, she says. “So when I’m using social media, I’m teaching, I’m inspiring them, and I’m entertaining them.” Although 2020 threw a few monkey wrenches in some of her plans, even the pandemic wasn’t enough to slow down the beauty connoisseur’s momentum. As an optimist by nature, she understood early on that the only Ls she’s
taken were lessons to be learned from. “I don’t view anything as a hardship. Everything for me was a lesson; even the bad was good.” Her business has continued to flourish despite the quarantine and even beyond the days of pre-Covid. As social media continues to grow, it has
become easy for almost anyone to access hair resources and tutorials and begin calling themselves a stylist. As an authority in the world of hair, it became second nature for her to recognize some misconceptions surrounding the beauty industry as a whole.“I think [people] don’t realize
the hard work that goes into it. When you have a love for it, it doesn’t even feel like work, and some people in our lifetime will never know what that feels like when speaking of a job.” Fortunately for Tamika, maintaining that love has never been a problem for her or her companies. She gleefully described how now is the best time for entrepreneurs to build, brand, and grow their businesses. As brick-and-mortar locations have slowly become a thing of the past, E-commerce is taking the beauty industry by storm and allowing entrepreneurs to go places that many businesses have tried and failed over the last decade. “It’s pretty much the only industry that I know of that you can go to school for nine months to a year and put in the work and become a millionaire.” As an 8-figure business owner, her number one rule to reach her success level is NOT to strive for eight-figures. Instead, she encourages young entrepreneurs to find something they love and turn that into a business. “If you find that thing that you love, people are going to invest in you...people buy into people.” She also spoke about affording herself the grace not to be perfect. She specified three cardinal principles that are incorporated into her daily life: Putting God first, putting family first, and being kind to people. “If you do all of those things, everything else will fall into place.” For more info: Instagram @iamtamikagibson Instagram @thehairdiagram
WWW.BLACKWOMENMEANBUSINESS.COM 17
You, too, can have your frogs for lunch, dinner, or a late-night snack. As a business owner, you have to know when and where you are most productive. If you are not sure when you are most productive, it is pretty easy to nail down. I would suggest that you track your energy levels for three days. Some experts suggest cutting out all stimulants like caffeine. I don’t recommend that if these things are part of your daily routine. Set your alarm to sound each hour. Rate your energy level on a scale of one to five each time the alarm sounds over the three days. By the third day, you should see a pattern emerge. It will help you identify when you are most productive. BY CARLA ERSKIN
I Eat Frogs for
Dinner I really tried eating the frog as soon as I got up. I just couldn’t do it. I read all the books that told me that frog was best served early in the morning. They told me to be successful, and I had to get up at ungodly hours like 4:00 or 5:00 am and eat the frog! What frog am I speaking of? According to Eat That Frog author Brian Tracy, the frog is your most pressing and complex task of the day. He borrowed the concept from Mark Twain that if you have to get a difficult task done, it’s best to get it done at the start of your day. I tried. I did. But I was never successful at it. For years I tried to fit myself into that box. When I managed to open my eyes before
18 WWW.BLACKWOMENMEANBUSINESS.COM
6:00 am, the frog was never close to my mind. I just fumbled around bumping into stuff. And every time I tried and couldn’t, I felt like a failure. For years I beat myself up about it. Not anymore! I was doing some research and came across some new info that has me spinning! There’s new evidence that it’s not about how early you start but more about your energy levels. I never felt productive in the morning. I’ve been a night owl ALL of my life. That’s when my energy peaks. That’s when I get ‘ish done. We can eat the frog whenever we like! And I’m excited to be free from that mess. I NOW EAT MY FROGS FOR DINNER!
You should do your most challenging and ambitious tasks during your high-energy hours. If you find yourself just not able to swallow any particular frog, that might be a sign that it’s time to delegate that task. That’s where I fit in. My job is to help busy bosses maximize their productivity and get help for tasks outside of their wheelhouse. This allows business owners to scale and grow. It also creates the freedom to start a business that brings joy and not overwhelm. Figure out your energy cycle and eat your frogs on your terms!
GET YOUR FREE BOSSINGLY ENERGY TRACKER
www.blackwomenmeanbusiness.com/bonus
CARLA ERSKIN is the CEO of Bossingly®. Bossingly® provides consulting and coaching women-owned businesses. Bossingly’s goal is to provide busy entrepreneurs with productivity and time-management strategies to help maximize their time and impact. For more info: Instagram @Bossingly Facebook @Bossingly
BOOK NOW W W W . L O V E B Y R D P H O TWWW.BLACKWOMENMEANBUSINESS.COM O . C O M
19
Micro-aggressions Against Black Women BY DELMAR JOHNSON
in the Workplace
“You are so well-spoken.” “Can I touch your hair?” It is the subtleness of it all. Micro-aggressions are only one of many forms of racism – and it’s exhausting too. It is the everyday, complicated yet subtle
acts or words with racial and bias undertones that undermine an entire community.
M. Pierce in the 1970s – directed at any marginalized group, women, people with disabilities, including LGBTQIA.
Let’s first step back a little and visit the history of microaggression – a term first coined by Harvard psychiatrist Chester
Racial microaggressions were first defined to explain the race-related slights and indignities Black Americans experienced
20 WWW.BLACKWOMENMEANBUSINESS.COM
every day. According to Pierce: “…the most grievous of offensive mechanisms spewed at victims of racism and sexism are microaggressions. These are subtle, innocuous, preconscious, or unconscious degradations, and putdowns, often kinetic but capable of being verbal and/or kinetic. In and of itself a microaggression may seem harmless, but the cumulative burden of a lifetime of microaggression can theoretically contribute to diminished mortality, augmented morbidity, and flattened confidence. (Pierce 1995, p. 281)” Professor Derald Wing Sue, whose studies focus on the psychology of racism and anti-racism, sum up microaggressions as the “everyday insults, indignities and demeaning messages sent to people of color by individuals who most often are oblivious to the offensive nature of the words that proceed out of their mouths.” It is the perception that society, yet the world, has of Black women and their experiences. Despite federal regulations to eliminate workplace discrimination, there are still racially neutral workplace policies and a lack of real inclusion in work environments. Nevermore prevalent than now has the resounding words of diversity, equity, and inclusion rang in the hallways of corporate America. However, when there is a lack of enforcing diversity and inclusive policies or actions, what can be expected to change. The subtle undertones from a population of non-Black people have never been non-existent. We, as a nation, have built on the premises of exclusion, oppression, and suppression. It is fabricated in the DNA of those chosen to express themselves toward a co-worker that does not look nor live the same experiences as they do. Did you know that microaggression is
identified and broken down into three categories? 1. Microassaults 2. Microinsults 3. Microinvalidations Microassaults are said to be the most prevalent and deliberate of all three. It happens when individuals are displaying discriminatory behaviors without being explicitly offensive. It suggests inferiority to other races. Some common microassaults include: Using the word colored, verses, Black or African American Seeking answers to a question from the white person in the room first Telling racist lased jokes then exclaiming, “I’m just joking” Displaying a cross with a noose rope hanging on it
Microinsults are not considered obvious, but it makes them no less hurtful to the individuals on the other side. An example of a racial microinsult that a Black person at work or beyond the workplace walls may experience is someone telling them that they are “so articulate.” Lastly are microinvalidations. These are unconscious behaviors (including verbal expressions) that minimize people of color's experience by denying the very existence of racism. The collective commonality of all three is that they bleed into macro factors like laws and policies, referred to as environmental microaggressions. Again, it is exhausting. Especially in the
Comparison of Suggested Solutions WHITE COMMUNITY
BL ACK COMMUNIT Y
Intentionally recognize your own biases and think before speaking anything that could be an offense.
Identify the subconscious thought patterns that trigger your own biases and then make a different decision.
Examine your implicit bias and learn what is at the root of your individual denial of racial suppression, and consciously practice a different thought pattern.
Intentionally address internal trauma (through therapy for example) that are triggers to understand how to shift your pattern of behavior.
Accept that it is incumbent upon you and your community to educate yourself on what racial behaviors are and conduct yourself accordingly. Intentionally communicate with your family, friends, and colleagues to garner support in making real changes.
Process personal emotions and address your own insecurities so that you are empowered to build confidence within yourself before choosing to tear down someone in your own community. Find commonality on purpose to reduce the chances of creating an avoidable hostile experience.
WWW.BLACKWOMENMEANBUSINESS.COM 21
A 2020 survey found that 84% of African-American respondents in the United States said they face a lot or a great dealof racial discrimination.. Also 62% of all respondents said Black people face a lot or a great deal of racism.. workplace where escaping is a little more challenging to do when the experience is within a space we typically consider as an individual’s livelihood. The constant subtleties over time begin to affect Black employees and their performance and the confidence to do their jobs. A 2017 survey found that about 25% of Black people report experiencing daily perceived discrimination. And several studies show the negative impact of these racial microaggressions on the mental and physical health of those individuals offended: Historically, a Black woman, who shows a hint of heightened compassion toward an issue or challenge or expresses herself in any way not considered to be in a “calm or demure” manner, is immediately seen as an “angry Black woman.” She is simply expressing her own opinion and exercising her first amendment right of expression. The more Black women ignore the microaggressions at work aimed at them, the higher the probability they will remain targets for future transgressions by the same perpetrator. Conversely, if they confront the racists remarks they are then seen as overly sensitive. Never has it been easy being a Black woman in the workplace. And even less so when Black women find themselves in positions of authority.
The experiences are unfortunately so commonplace and sound all too familiar. Let me ask you, do any of these microaggressions sound par for the course? An airport ticket agent questions if you are supposed to be in first class. When you are followed around a retail store on suspicion as soon as you enter the door. When someone tells you that you are pretty to be dark-skinned. When others believe you only got into college because of affirmative action. The high-end restaurant host scoffs at the fact you walked in the door without being formally dressed. When they tell you that your hair is not professional enough for the office. When you are a threat simply for driving or walking while Black. The list, unfortunately, could be so much longer. But you get the picture. Microaggressions are more commonly and primarily expressed through non-Black individuals, and statistics support that; however, it is so much more disheartening when we see it come from within the Black community. We can question society's conditioning and its systemic programming of Black people to conform to those considered to be the forefathers of this nation's attitudes and thought patterns. Black people are found
22 WWW.BLACKWOMENMEANBUSINESS.COM
at every corner of the global backdrop. We may call it backbiting, dragging, or hating on you – no matter how it is dressed up in a colloquialism, it can be interpreted as microaggressions against our own. Since racial microaggressions are more difficult to document empirically due to their subtle and often subconscious nature, it becomes imperative that we not only talk about the solutions, but also put them into play. So, the question is, what are some reasonable solutions we can explore for both sides of the white and black coin to adopt if we are to ever move beyond the subtle and convert biases? For any suggested solutions to work or have a positive impact, they must be put into action and continually activated among the individuals experiencing racial microaggression. The burden belongs to the perpetrator to correct their behavior, while the one offended must examine how they will choose to respond, whether white or black.
Ready to develop and build sustainable HR and People Relations best practices? Connect at www.askdelmar.com
DELMAR is the Founder of HR Brain for Hire™ and CoFounder and CEO of ExpandHR. Helping startups to small business CEO leaders streamline through people, processes, and systems development. Instagram: @delmarandco www.expandhr.co www.delmarjohnson.com
WWW.BLACKWOMENMEANBUSINESS.COM 23
Welcome to the Club
How to conquer Clubhouse - the latest social media craze! By Staci Moore
Black entrepreneurs make up the largest subset of people of color, small business owners. It makes us an essential part of the small business economy. We spent time researching to find that women make about 46% of Black entrepreneurs. The annual Small Business Trends report, based on information gathered by the Small Business Trends Alliance (SBTA), also discovered that the number of women-owned businesses was higher in the Black community than in any other segment. More black women than ever started businesses in 2020 due to the pandemic. Home-schooling, layoffs, and the need for
additional or replacement income fueled the desire or need to turn a hustle or hobby into income. For some, they had never thought about starting their own business, finding themselves complacent with working for someone else. Our natural ability to pivot, adjust and adapt turned into an initiative, concerted effort, and drive. After figuring out what to sell and how to serve, the next question is, how do I let my customer or client know that I exist? Here are ten low to no-cost ways to market: 1. Know your product or service inside out and
24 WWW.BLACKWOMENMEANBUSINESS.COM
have a 60-second elevator pitch. 2. Build relationships with people or brands that have access to your target market 3. Give away a sample of your product or service in exchange for a testimonial 4. Speak to the features and benefits of your product/service everywhere 5. Ask for referrals even from those that can’t use your products/services(so they say) 6. Collaborate with experts in industries that relate to or support yours. 7. Email your offerings to those in your address book and collect emails using software 8. Text those that you have numbers for and ask for their help promoting
9. Social Media marketing(sharing content and educating your customer/client) 10. No matter what, SHOW UP and show up as your authentic self. Show up consistently. And remember that you are the brand! Does it seem like a lot? For some? Maybe. For others? Hopefully, you can look at it and say, “I can do that, it won’t cost me, or I was already doing that.” No matter what you are thinking, we will believe in you until you can believe in yourself. We are going to go one step further and make another suggestion, sista-to-sista. What if you could do these things from one starting point? What if there was a place where you could shop for your audience from millions of active users? What if you didn’t have to get dressed up or even put on clothes(your choice) if you didn’t want to but could still show up as a subject matter expert in a room of your potential avatars. Is it possible to have a bio/landing page that can direct prospects to connect, schedule, or purchase? This can’t happen in one place, can it? Yes, it can! Where is it? On Clubhouse, the mobile application! In support of Black women in business, we immediately recognized Clubhouse’s desire for inclusion and diversity. Maya Watson, a Netflix & Oprah social media veteran, broke the barriers by getting hired as Global Head of Marketing at Clubhouse on Sunday, March 14th of THIS YEAR! The audio-based social media app Clubhouse is the fast-growing platform and has over 10 million weekly active users, compared to the 600,000 users I entered the app at the end of Dec. When this article was written, it was still an invitation-only app, which is only available on iPhones. Why the Clubhouse social media platform: It’s an app that works to help level the playing field with diversity and inclusion at the forefront, including the hearing and vision impaired. It has a global outreach and strives to neutralize the gender sensitivity and gap. The app offers “rooms” full of people
other platform such as Twitter and Instagram DMs since those applications can be linked to your profile. Accelerate your lead generation from a contained and growing source that you can niche down as much as you want or broaden as wide as you want, then redirect them offline to DMs, texts, bios, links, and CONVERSATIONS. Gain education and knowledge from some of the top coaches and experts you would have NEVER had access to otherwise.
GETTING STARTED WITH
THE APP
It’s an invite ONLY application. You can go to joinclubhouse.com to reserve your user name and wait for someone to walk you in. Clubhouse members can also send you invitations for entry. (Let us know if you need an invite)
While Clubhouse is not our platform, neither are , Instagram, Twitter, or LinkedIn. There is opportunity everywhere. It is up to the end-user to make the best of it. This newer platform is here with a low-physical profile threshold eliminating many excuses that we, as black women, have for not showing up physically on social media. With millions of potential prospects, rooms, topics, and clubhouses to chose from, there is no better time than the present to give it a try and leverage it. We’ve watched platforms come and go (MySpace is still alive, though). Build your business platform to take your customers and clients to. Have your website, email, text, and mailing address lists. Stay in control of your prospect lists, communication, and clients” journies and reap the harvest.
Make sure to complete your bio and connect to Twitter and Instagram. (There is no in-app chat feature at this time) There are new user orientations on Wednesdays at 6 PM PT/9 PM ET. Each week Paul Davidson (co-founder), Rohan Seth (co-founder), and Anu Atluru (venture partner) host a “Welcome to Clubhouse” session! They give you a tour of the app, share some best practices, and answer your questions. Clubhouse Town Halls on Sundays at 9 AM PT/12 PM ET. They’ll let you know what’s on member’s minds and answer your questions. talking on various topics you can hop in and out of. In these rooms, people tell stories, ask questions. Educate, pitch, and have impromptu conversations. If you had anxiety about going live, how you look, the view behind you, or following comments while trying to speak, this app is for you. (Whew, chile, just audio!) Are you looking to grace your first speaking stage without all the hassles of a physical location or A/Vand other logistics needed for only online? This is the platform to get started on. There are even moderators on deck to help you show up as your best self. (Drop us a line if you need a recommendation) Do you love to add value in conversations or rooms? Well, you can do it 24/7 here, on stage, in private rooms, or take it offline to an-
For a list of resources to use with Clubhouse to maximize your experience
Get your Clubhouse Resources STACI, The Oper8tor, Moore the founder of Meetup Moguls and owner of AMarketersLounge (Virtual Resource Brokerhouse). She connects entrepreneurs to the resources they need to get seen, heard, and paid. www.theoper8tor.com Instagram: @theoper8tor
WWW.BLACKWOMENMEANBUSINESS.COM 25
WHY A
Midday Catnap Productivity IS CRUCIAL TO YOUR
Everyone who knows me knows that I am big on naps, chile. So much in fact that I honestly can’t remember the last time I didn’t go without taking one, at least three times a week. To be fair, I have worked from home since 2000, so I’m aware that I have a luxury that office-goers do not. Yet even if you can’t manage to crawl into your bed for a few moments in the middle of the day, I still recommend that you put forth
a concerted effort to take your 15-minutes and lunch breaks. A lot of you don’t do that, even though you deserve it. Carve in a bit of time to catch a few zzz’s. If that sounds good in theory, yet you’re not sure if it’s worth the effort, I’ve got a few reasons why you should definitely take catnapping regularly to heart.
26 WWW.BLACKWOMENMEANBUSINESS.COM
Catnaps can recharge you. Recharge is a dope word. It means to refresh and restore. When you take a catnap in the middle of the day, it has the ability to do just that because naps can provide you with the additional boost that you might need to get through the rest of your day, especially if you didn’t get much sleep the night before.
Catnaps can increase your level of alertness and concentration.
turn in at night (especially if you attempt a catnap after 2pm or so).
Catnaps can put you into a better mood.
Find a quiet, cool and preferably darker space. Sometimes your car is all you can manage. I get that. In some ways, that’s doable because it’s a familiar spot to you. Still, if there is any way that you can find a place that lacks noise, isn’t hot, and doesn’t have lights shining in your face, you’ll be able to fall asleep a lot quicker.
Do you have a presentation or long conference call scheduled after lunch? This is another way that a cat nap can help you out because that little bit of rest can actually sharpen your motor skills and assist you with connecting the dots when it comes to verbal recall too.
Here’s an excellent point to consider. There’s a study that cites that something else napping does is decrease frustration levels; it can even make you less impulsive. So, if you’ve got a co-worker or even a boss who finds every way to get on your very last nerve, a catnap is how you can keep them from doing so.
Catnaps can destress you.
Are you totally stressed out for some reason? A catnap might be all that you need. Something that happens when we sleep is our body releases melatonin—a hormone that helps us to rest soundly. Not only that but our nervous system is given a chance to “get off of the grid” which helps the stress hormone known as cortisol to decrease so that we feel calmer once we wake up.
You need to avoid sugar and caffeine in the hours leading into your nap. If you’re someone who survives throughout the day on donuts or java, trying to take a catnap is gonna be futile. Both sugar and caffeine are stimulants, so on the days when you want to catnap, consume those after, not before, taking one.
Set an alarm.
Set an alarm. A good catnap will change your life for the better. At the same time, if you’re not careful, it could also cause you to lose your job if 20 minutes turns into an hour and a half. So, make sure that
you set some alarms on your phone so that you can get up. Oh, and try and jerk yourself awake rather than ease your way out of your slumber. For some reason, that tends to be a lot more effective because it gives you an extra burst of energy. Then pop a piece of mint gum into your mouth, and you’re good to go. Guaranteed. For more resources to grow your life and business, join the BWMB Community www.Joinbwmb.com
When it comes to taking a catnap, just make sure that…
Now that you’ve got a few solid reasons to invest in a neck pillow so that you can nap in your car or a quiet place in your office, I just want to make sure to emphasize that since these are catnaps and not full-on naps or bedtime exercises, it’s important to remember the following: You shouldn’t sleep for more than 20 minutes. Anything more than that could actually make feel you more tired and prevent you from staying on a sleep schedule once you get home and try to
WWW.BLACKWOMENMEANBUSINESS.COM 27
Self-Acceptance
is the act or state of accepting oneself: the act or state of understanding and recognizing one’s abilities and limitations without judgment. In self-acceptance, one owns their limitations and fully acknowledges that their flaws are fabulous.
Shadow
Shadow self is the part of your personality that we don’t want to admit to having; it’s that part we unconsciously deny in ourselves by labeling it bad, evil, undesirable, or shameful. Unbeknown to us, denying this part of our personality works to our disadvantage since we can’t heal, fix, or change what we refuse to acknowledge. Therefore, one must make it a habit to constantly check how they are performing on each pillar.
The Four Pillars of Self-Healing FROM SELF-DELUSION TO SELF-LOVE
BY YULINDA RENEE
Psychological and emotional well-being is essential in experiencing life to its fullness. Yulinda Renee, a Licensed Clinical Professional Counselor, knows this too well. She is the founder of Mind Your Mental LLC - a platform built to help individuals embarking on the journey of self-healing, and to do it in a safe space with guidance and support from an expert.
Self-healing has four pillars which are as follows:
“I take my role as journey mate seriously and am honored to partner in the releasing of all limiting beliefs,” Says Renee reassuringly.
Self-Love
Self-Awareness
is the conscious knowledge of one’s character, feelings, motives, and desires. Essentially, it is a psychological state in which oneself becomes the focus of attention.
is the appreciation of one’s worth or virtue. It is proper regard for and attention to one’s happiness or well-being.
28 WWW.BLACKWOMENMEANBUSINESS.COM
“The journey to being self-aware takes commitment. One must be willing to embrace discomfort which often characterizes the process,” Renee observes. “Becoming more self-aware is the stepping-stone that makes healing possible, as stated before, one can’t fix, heal, or change what one isn’t aware of,” she adds.
GET YOUR FREE The Four Pillars of Self-Help Training www.blackwomenmeanbusiness.com/bonus
YULINDA RENEE "The Spiritual Clinical, Kink Conscious Counselor & Self-Awareness Coach, is a creator of safe and sacred space that invites increased self-awareness that leads to healing and the releasing of trauma. She specializes in holistic mental wellness from a clinical, spiritual, and energetic perspective. Instagram @mindyourmental
WWW.BLACKWOMENMEANBUSINESS.COM 29
12 MONEY MAVENS
That You Need On Your Timeline Expeditiously B Y
J A I M E
From stimulus checks and stock market crashes to coin shortages and SBA Loans, it's no secret that money was a trending topic all of 2020. To many of our business have have been forced to figure out how to handle the monetary melee on our own. Thankfully, help is on the way, and the category is FEMALE.
1.) Michelle Singletary
THE COLOR OF MONEY
Michelle Singletary is an award-winning journalist and author. Her finance column, The Color of Money, appears every Wednesday and Sunday in The Washington Post. She is also the author of several finance books and a renowned television host. Instagram: @singletarym www.michellesingletary.com
L Y N N E In an industry where black women are marginalized, these twelve currency queens are taking the world of finance by storm, all while sprinkling Black girl magic along the way. So if you've been longing to live a life of financial freedom, take a look below to find out how these financial gurus can help take you and your family to "where the money resides"!
2.) Tiffany Aliche
3.) Marsha Barnes
Tiffany Aliche is an award-winning financial educator and author who has helped over 800,000 women and eliminated $75 million in debt. The former preschool teacher turned currency connoisseur is also a successful blogger and podcaster. In 2019, her financial literacy dedication helped create The Budgetnista Law, making it mandatory for financial literacy to become integrated into New Jersey middle schools. Instagram: @TheBudgetnista www.thebudgetnista.com
Marsha Barnes is a Certified Financial Social Worker, financial educator, and financial commentator. Her goal is to help women and couples build economic confidence. Her financial literacy bus puts a creative spin on financial education by providing a judgment-free hub for learning all things money! Instagram: @thefinancebar www.thefinancebar.com
THE BUDGETNISTA
30 WWW.BLACKWOMENMEANBUSINESS.COM
THE FINANCE BAR
4.) Patrice Washington
CHASE PURPOSE, NOT MONEY
Patrice Washington is a financial expert helping women change their relationship with money and live their best lives through purpose and fulfillment. Patrice is a best-selling author whose expertise can be seen on popular talk shows such as The Steve Harvey Show and Dr. Oz and featured in Essence Magazine and Cosmopolitan. Please take a listen to her podcast and subscribe to her newsletter to learn more. Instagram: @seekwisdompcw www.patricewashington.com
5.) Dominique Broadway
6.) Lynnette Khalfani-Cox
Dominique Broadway is the Founder of Finances De·mys·ti·fied & The Social Money Tour. Her resume includes award-winning financial planner, speaker, personal finance coach, finance expert, and entrepreneur. Her passion for helping young professionals and entrepreneurs achieve their dreams led her to create this financial bootcamp! Instagram @dominiquebroadway www.financesdemystified.com
Lynnette Khalfani-Cox is a personal finance expert, television and radio personality, and the author of the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. Lynnette once had $100,000 in credit card debt, before paying it all off in three years and turning her financial life around. Instagram: lynnettekhalfanicox www.lynnettekhalfanicox.com
9.) Tonya Rapley Tonya Rapley is a millennial money maven and creator of The Fab Finance, determined to help free millennials from the paycheck-to-paycheck mindset. Rapley is also the co-founder of FOAM, a FinTech app that helps students focus more on their studies and less on finances by allowing family and friends to donate to their tuition. Instagram: @myfabfinance www.myfabfinance.com
FINANCES DEMYSTIFIED
MY FAB FINANCE
7.) Bola Sokunbi
8.) Kendra James
Bola Sokunbi is a Certified Financial Education Instructor and best-selling author of Clever Girl Finance. Her main goal is to help women ditch debt, save money, and build real wealth. Her Clever Girl Finance program offers various tools and educational resources designed to help guide and empower women. Instagram @bolasokunbi www.clevergirlfinance.com
Kendra James is a business manager and virtual CFO. She specializes in creating financial strategies and building structure for businesswomen ready to elevate to the next level. Her services include consultations, coaching, and her signature virtual CFO service. Instagram: @thefinancefemme www.thefinancefemme.com
10.) Melissa Boutin
11.) Kara Stevens
12.) Dasha Kennedy
Melissa Boutin helps women "make the most out of their money" as both a Certified Financial Education Instructor (CFEI) and a money coach. Her mission is to provide resources to help Caribbean-American Millennials rid themselves of debt and reach financial goals.
Kara Stevens is using her black girl magic to help other black women live a debt-free life. The self-proclaimed Frugal Feminista has helped countless women build financial confidence through years of counseling, consulting, and coaching. Instagram: @frugalfeminsta www.thefrugalfeminista.com
Dasha Kennedy is a millennial financial coach who helps black women regain control over their lives and finances. In 2017, she created the Broke Black Girl Facebook group, which has grown to over 60,000 members. Her mission is to improve financial literacy in the black community through education and empowerment. Instagram: @thebrokeblackgirl www.thebrokeblackgirl.com
THE MONEY COACH®
YOUR MONEY WORTH
Instagram: @melisaboutin www.yourmoneyworth.com
CLEVER GIRL FINANCE
THE FRUGAL FEMINISTA
THE FINANCE FEMME
THE BROKE BLACK GIRL
WWW.BLACKWOMENMEANBUSINESS.COM 31
Bold & Brilliant
Black Women 32 WWW.BLACKWOMENMEANBUSINESS.COM
BY CASSANDRA HILL
women in this generation are breaking the mold. The progress that has been made is significant; however, it has come with a high price. The Black woman has traded peace of mind and health to have “success.” It is time for us to redefine a strong Black woman. Being strong does not mean being superwoman; no woman is an island. Think of the President of the United States. This position is the highest held in the White House and in this country. The President has a team of people to ensure success. Black Queen, you need a tribe to help you excel.
Inner Circle As a Black woman, you probably have a group of girlfriends who enjoy spending time and having fun with before the world went upside down. Girlfriends are good; however, goal friends are great. Goal friends will hold you accountable for you making yourself a priority so you can manifest your vision. Look at your life and examine the five people you spend most of your time with regularly. Ask yourself tough questions. Does this person bring out the best in my life? What feelings display in my body when I am around this person? If you are looking at your inner circle and do not feel confident, then it is time to change.
Mental Health
There has never been a better time than now to look at our past as we look toward the future. For many years Black women have been trailblazing their path to greatness. Women like Madam C.J. Walker, Shirley Chisholm, and Mary McLeod Bethune made sacrifices that laid a solid foundation for Black women today. Whether you are climbing the corporate ladder or building your own business, Black
Let’s address the elephant in the room. Everyone has mental health. Our body was designed as a physical, emotional, mental, and spiritual being. Every day you take time to eat so your body can have proper nutrition. Your mental and emotional body needs sustenance daily as well. Going to the spa is fun or getting that much-needed pedicure/manicure, but those activities do not nourish you. Nourishment of your mind begins with drawing closer to your Creator. It will bring your mind to peace as you start to bring clarity to
your life. Having a life coach or therapist to offer insight on healing and restoring your life will prove beneficial. Remember, your mindset controls your life.
Spirituality Many Black women believe in God. Often, we do not spend enough time thinking about the tools God has given His children. The Bible Clearly States: For God has not given us a spirit of fear, but of power and love and a sound mind. As a bold and brilliant Black woman, you have the power! Use it to shift your life. Your mental, emotional, and spiritual health are at stake. Don’t wait until there is a full-blown inferno to stop the fire. You are worthy of living your best life now!
CASSANDRA HILL is a Holistic Wellness Coach, Life Coach, Author, and Speaker. After overcoming systemic lupus with a regimen she developed, Cassandra birthed Holistic Living Consulting. Her mission is to empower women by renewing their minds, body, and soul utilizing an all-natural approach. Instagram: @live.healthyforlife www.cassandrarhill.com
WWW.BLACKWOMENMEANBUSINESS.COM 33
11
Podcasts
The Courtney Sanders Podcast C OURTN E Y SAN D E RS
You Need to Add to Your Playlist Right Now!
Want to learn how to level up in your business as a Business Coach? This is the podcast for you, sis. Courtney Sanders is a Digital Entrepreneur, Speaker, and Influencer that knows her sh*t and will get you together when needed! Her expertise teaches women everything they need to know about Entrepreneurship and getting the clients they deserve. This podcast helps Entrepreneurs develop a stronger sense of awareness about their finances, personal growth, spirituality, and more. Dive into this podcast on your way to work or head to the gym, girl. You won't regret it!
The Flourish Effect
The Rooted Life
MICHE L L E A NA
D ORI AN AN D M ORG AN
Beauty and Faith Influencer Michelle Ana is the best friend we all need! The Flourish Effect is a safe space for creatives who feel lost in their journeys of Entrepreneurship. This podcast isn't just for the creatives, but it's for any women who struggle to find inspiration and courage in their daily pursuit of purpose. Michelle Ana breaks down the whole meaning of having faith as an entrepreneur and what it looks like in today's saturated industry. Give this podcast a listen! You will love it!
If you've never had a best friend or girlfriend to kick it with, listen to The Rooted Life. Dorian and Morgan are prime examples of "sisterhood" and being down for one another. Their topics include Relationships, Friendships, Entrepreneurship, and more. Stay tuned for Season 5 as this duo makes a strong comeback from a much-needed mental break. Subscribe Now to catch up on their previous seasons.
34 WWW.BLACKWOMENMEANBUSINESS.COM
Redefining Wealth
Woman Evolve
PAT RICIA WA S H INGTO N
SARA JAKE S ROBE RTS
Ever wanted to gain a new understanding of the word "wealth" and what it means to many different Entrepreneurs? Redefining wealth gives an inside analysis of wealth and how the word itself can also mean well-being. Being financially wealthy is always the goal but how you get to that level is just as important. Host and Award-winning Author and Speaker Patricia Washington shares solo insights with enlightening guest interviews that influence the masses to live their life's purpose, find fulfillment and earn more without always having to chase the bag.
Need a good, much-needed laugh? A good word from God? Business advice? Listen to this podcast. Renowned Pastor and mega entrepreneur Sara Jakes Roberts shows us a different side of herself as she gives the girls in trouble a quick rescue with her segment "Rescue Eve'' which will surely test your ability to "help a sistah out." This podcast not only inspires and uplifts female Entrepreneurs in every industry, but it's the whine down we all need after a hectic day of bossin'. For some enlightenment, much-needed encouragement, and laughs, download this podcast now, sis!
A Feminine Impression
Under Construction
D R. M ICH E L L E DA F
TAM AR BRA X TON
Dr. Michelle Daf is the virtual therapist you need after finding yourself unable to cope with the many trials of a horrible dating life. Dr. Daf gives a fruitful insight into how you can make your femininity your power. This podcast creates a safe space for women to healthily unpack their feelings and emotions to become their best selves. The A Feminine Impression podcast shows us all how to take our femininity to the next level with life-changing strategies and personal growth tactics in the areas of dating, self-worth, and relationships.
Media Maven and Television Personality Tamar Braxton is just as bomb as ever before! Under Construction is the podcast you need to stay inspired in the process of becoming. Tamar and her guests digest the many ups and downs, failures, and triumphs of relationships and business. With her charismatic and comical personality, you will surely get some laughs. Under Construction is the podcast that encourages us all to keep going, keep believing, and continue to be who we are called to be.
WWW.BLACKWOMENMEANBUSINESS.COM 35
Brown Ambition
Small Doses
MAND I WO OD RUF F A N D TI F FA N Y
AM AN DA SE AL E S
Want to know how to make more money and make smarter career choices? Brown Ambition helps Entrepreneurs unapologetically build their finances by saving, investing, and making better decisions with their resources. Join Finance and Digital Media Gurus Mandi Woodruff and Tiffany "The Budgetnista" Aliche as they dive into some necessary finance topics to help set you on the road to success.
Television Personality Amanda Seales is not one to shy away from unpopular opinions. We can catch Amanda dropping gems with her expertise and knowledge on various topics such as sex, relationships, Media, Business, Music, and more. Small Doses is the podcast you run to, to understand different perspectives on life topics. This podcast will surely educate you on another level while giving you the real-life tea and truth that some may be too afraid to admit.
Undistracted
The Michelle Obama Podcast
BRIT TA NY PACK N ET T C U N N I N G H A M
M I C H E L L E OBAM A
Activist, educator, and well-known TV commentator and host Brittany Packnett Cunningham is the go-to-sis for social justice conversations. Sis knows how to lay it on us straight to promote and support our black brothers and sisters. The Undistracted podcast is all about observing today's societal manners that affect all African Americans. Undistracted is the weekly news report you need. To stay up-to-date and aware of what is going on in "our world," subscribe today!
Is there even a need for an introduction or explanation? Former First Lady, a.k.a Queen Sis, Michelle Obama, exemplifies a true example of black excellence. Not only does this podcast share the views and perceptions of our former First Lady, but it also gives an in-depth look into relationships and how they shape and influence us. We all know that any conversation Mrs.Obama has will be highly intellectual, captivating, and informative. Happy Listening!
36 WWW.BLACKWOMENMEANBUSINESS.COM
WWW.BLACKWOMENMEANBUSINESS.COM 37
38 WWW.BLACKWOMENMEANBUSINESS.COM
Blessed not
broken
Tamara Mitchell-Davis is an award-winning bestselling author, public speaker, wife, mother, and CEO of TM Davis Enterprises, LLC. She holds an MBA and an 085 School Business Administrator Certification from the State of Connecticut. She is an adjunct faculty member in the Business Department at Asnuntuck Community College in Enfield, CT. Her published works include #GoalGetter, Goodbye Fear, Hello Destiny, and several editions of Blessed Not Broken, all available at Amazon and Barnes and Noble.
Blessed Not Broken III is what every woman needs to push themselves from a place of hurt, guilt, and shame to hope, happiness, and power. Each woman’s story will uplift, challenge, and inspire readers to create a life full of joy and authenticity. To learn more about visit www.theceowife.com Instagram: theceowife860
She has been awarded: 100 Women of Color (Class of 2017) for leadership and community service; ACHI Magazine Orator of the Year (2019); Women of Elevation Triumphant Author (2019); I AM HER CEO of the Year and Woman of Influence (2021), to name a few. Tamara is the mastermind behind #theCEOWife, an empowerment and coaching company that teaches other wives and moms how to turn their stories into the success that creates fuller, richer lives for themselves and their families. Her quest to help wives and moms just gained impetus with the release of her latest book project: Blessed Not Broken Volume 3. This comp title is themed around the power of transformation, where she highlights the stories of the contributing authors that exemplify strength, resilience, and transformation. Though riddled with obstacles, their journeys powerfully narrate the experiences that ushered them into the best version of themselves. WWW.BLACKWOMENMEANBUSINESS.COM 39 WWW.BLACKWOMENMEANBUSINESS.COM 39
meet the CO-authors Carol Andrews King Carol Andrews King is a Speech-Language Pathology Assistant with the Abilene Independent School. She works with elementary-aged children where she treats speech-language and related disorders to help them improve their communication skills). Coupled with her passion for sharing Biblical principles for everyday life, Carol serves as an assistant Sunday school teacher for the women’s class at her church and a speaker for women’s Sundays. She is a single mom of one adult son and a 17-year cancer survivor. Email: carolkingsbiz@gmail.com Facebook: Carol Andrews King
Erika Roberts Erika Roberts is the founder of Black Class Enterprises, a consulting business that focuses on developing mindfulness, intentionality, compassion, and determination in urban teenage girls. She is passionate about making a positive impact in her community and neighborhoods and has spent her career working for nonprofit organizations that help at-risk youth. Email: firstclass2st@gmail.com Facebook: Erika Roberts Instagram: @queenme_erikaj
Shunnie Marie
17 years is the associate minister. Facebook: Shunta M Graham Instagram: @shunniemarie Twitter: @ShunnieMarie2u Email: shunniemarie@gmail.com
Shunnie holds a BS in Biology from the University of Arkansas at Pine Bluff (UAPB) and works as a chemist at ATC Scientific in North Little Rock, Arkansas. She is the youth director at God's Way Fellowship Church in Pine Bluff, AR, where her husband of
40 WWW.BLACKWOMENMEANBUSINESS.COM
Debbie LeSean Debbie LeSean is a life coach, authorpreneur, and strategist. She holds a BS from Virginia Commonwealth University and an MA in Counseling from Liberty University. After her second divorce, she embarked on her God-given assignment to help women heal their hearts and master their emotions through writing. Debbie is the mom of two adult children and is partnered with the love of her life. Instagram: @coachdebbielesean Facebook: Debbie LeSean www.debbielesean.com
Yvonne Sailor Yvonne is a Licensed Professional Counselor and CEO of Radiant Life Psychotherapy, LLC. She is certified in DBT, substance abuse, sex offender trainer certification, and anger management. She works with couples, adults, children, and teens in her private practice. She is the mother of four wonderful children and has been married for 13 years. Facebook: Yvonne Sailor Instagram: @radiantlifepsychotherapyllc www.radiantlifepsychotherapy.org
Alicia Whitfield Alicia Whitfield is a creative producer with a wealth of experience in independent filmmaking, screenwriting, and playwriting. She holds a Bachelor of Fine Arts degree in Digital Filmmaking and Video Production, for which she graduated Magna Cum Laude. Alicia is a wife and a mother of two sons. Instagram: @aliciamottwhitfield Email: info@aliciamottwhitfield.com www.aliciamottwhitfield.com
meet the CO-authors Dr. Barbara Nelson Dr. Nelson is the Founder of Standing In Faith – Restoration & Re-Entry, an organization that provides wrap-around services to individuals just released from prison, returning home after the military, and recovering from homelessness. She is also the Co-Founder of Soldiers Outwardly Restoring Discipleship - The SORD Church with her husband. They have two sons, five God-children, and she’s a spiritual mother to many. Instagram: @iamdrbarbaranelson Email: restorationis4real@gmail.com
LaNita Fitzgerald LaNita Fitzgerald is a wife, mother, and entrepreneur born and raised in Little Rock, Arkansas. She earned her BA in Business Management at the University of Arkansas at Little Rock. By day she works as a Supervisor of Claims at a prominent insurance company in the health industry, and by night she is the owner of For My Sistah’s Sake Accessories – a jewelry line. Facebook: LaNita Fitzgerald, Author L. Fitz, or For My Sistah’s Sake Accessories Email: ForMySistahsSake2021@gmail.com www.formysistahssake.com
Yolanda Knight Yolanda Knight is the owner and CEO of Curvy Loft LLC, a women’s clothing boutique. She is the co-author of Girls Pep Talk. Yolanda has almost 30 years in the optical industry and currently works as an ophthalmic technician in Atlanta, GA. In addition, she serves as a notary public who is ordained to perform marriages in the State of Georgia. As a sarcoidosis patient, Yolanda advocates and raises awareness of the disease. Facebook: Yolanda Knight Instagram: @yolanda.1007 Twitter: @yknight0110 Email: curvyloft@gmail.com
Erika NiCole Erika NiCole is a mom and grandmother who wears many hats; a motivational speaker, a podcast host of Conversations with Erika, a six-time Amazon best-selling co-author, a contributing journalist for several online magazines, and an ordained minister of the Gospel. Erika launched ESL Enterprises, LLC, after 20 plus years in corporate America in clinical and nurse management. At ESL Enterprises, she helps women move from fear to faith and into their purpose. Facebook: @erikaspeakslife Instagram: @erikaspeakslife Twitter: @erikaspeakslife LinkedIn: @erika-n-brown www.erikaspeakslife.com
Zina Thrower Zina is the CEO of Uniquely Designed 4 U LLC, a brand of spiritual products. She attended Strayer University for her Bachelors in Business Administration and is a certified nursing assistant and a production coordinator for Almac Clinical Trials. She is a mother to three beautiful daughters and a grandmother of six. Facebook: Zina Thrower Email: uniquelydesigned57@yahoo.com
WWW.BLACKWOMENMEANBUSINESS.COM 41
According To Khadijah Tribble of Curaleaf,
The Future Of Cannabis Is Diverse, and Female Where did you grow up? What were your family’s beliefs on weed? I grew up in the South, Alabama to be exact. It was a very traditional environment. This was a place where even the smell of marijuana could result in full fledged
searches of your home, public events, it didn’t matter. Especially if you were black. So of course, my family’s response has been pretty synonymous with the general response to cannabis, prior to the normalization that began a few years ago. They
42 WWW.BLACKWOMENMEANBUSINESS.COM
believed it was a gateway drug because they saw how it’s biased criminalization led to the demise of many people, creating dysfunction within the community, and had a cascading impact on many lives. Marijuana got looped in with harmful,
Literally in the middle of Alabama. After taking a couple of puffs, I remember having a moment I became very aware of my surroundings, and all I saw were white people. At that moment, I knew instinctively that if the police came, that I would be the one that went to jail, not any of my white peers. That scared me so badly that I walked home, about a mile, in the dark, alone, because I was afraid of what the police would do to a young black woman consuming cannabis with a group of white people. Even while consuming, I realized it wasn’t the consumption that was crazy, it was the external environment where this plant could’ve led to me getting kicked out of school, or worse.
harsh substances including crack cocaine, heroin, boat, and others. Because there was so much happening during the crack epidemic at the time, there was no time to differentiate. While, in reality, the most dangerous thing about marijuana is the way it’s policed. Can you detail the first time you consumed cannabis? What was that like for you and how did it change your perspective on the plant? I was in college, at a small, predominantly white institution in the heart of the south.
Curaleaf is committed to helping the world gain clarity around cannabis and consume with confidence. How do you combat stigmas surrounding cannabis? What do you believe are the biggest myths about cannabis and why are they wrong? The reason we lean into both clarity and confidence is because they go hand in hand, and to achieve them, you must address the two major points that create stigmas: lack of education and lack of credible sources. For example, I’d say the biggest myth is that marijuana is a gateway drug. However, if you research credible sources, you will see that this is false. If anything, marijuana’s criminalization, and the War on Drugs, has created a gateway to poverty as a result of marijuana’s prohibition. But we’ll discuss that in detail further into the interview. Whether it’s cannabis, HIV, or anything else, lack of education and lack of credible sources are the two major factors that form stigmas. Curaleaf is working diligently to serve as both an educational tool and a credible professional source within cannabis. Through our Rooted in Good programming, we are educating, providing resources to, and developing relationships
within local communities, especially those disproportionately impacted by the War on Drugs. We’re educating individuals not only on cannabis itself, but also the business opportunities within the now booming, legal cannabis industry. We want everyone to be clear and confident enough to not only take advantage of the many health benefits of cannabis, but also take their seat at the table for business opportunities within the industry. From stakeholders and policyholders, to public health workers, moms, dads, nonplant touching individuals, or other everyday consumers, we are educating everyone within the cannabis ecosystem on what cannabis is, and what it is not. We’re tackling stigma head on, and helping individuals gain the clarity and confidence they need to benefit from cannabis. What is the best part about your job? The biggest thing for me as a black woman is being able to stand in this moment, recognizing how many black women lost their children, spouses, and communities to an over-criminalization and racialized war on drugs. To be able to lead not only this company, but the cannabis industry, and have ongoing honest conversations about the War on Drugs and its impact on communities of color is somewhat of a full circle moment. I sit in these meetings as a professional and subject matter expert, but also as a mom who is wondering if her son’s life will be ruined forever because of a marijuana charge. And whether or not my grandchildren will become statistics because of this. Children born into families with one or more family members with a drug conviction are three times more likely to live in poverty. So, when I’m speaking with colleagues about addressing collateral consequences by investing in the education of young people, and forcing conversations about health disparities at the intersection of cannabis and medical research, I am doing
WWW.BLACKWOMENMEANBUSINESS.COM 43
of their family. Rooted in Good is fighting everyday to reverse these wrongs, and help provide opportunities for individuals with marijuana-related offenses and to communities of color. Most recently, Rooted in Good made a $950,000 commitment to advance social equity in cannabis in the Chicago area, which will be dispersed amongst six local community organizations, including three job training centers, two community colleges and a local business development fund. Our main focus is to support communities disproportionately impacted by the War on Drugs by offering quality education and training, whether in cannabis or not, to help address inequities as it relates to job and career track opportunities because of their criminal record or drug-related charges. This one of many Rooted in Good initiatives to come. Can you tell us about Curaleaf’s Women Grow partnership in your own words? Why is it important to you that women of color have equity in the cannabis industry? The Women Grow partnership presented one of those opportunities to address and benefit all women, and all parts of the cannabis ecosystem and community. Here’s why.
it with the intention to try and disrupt statistics. As a black woman in my position, it’s rewarding, but bittersweet, because I don’t get to divorce myself from this work. Rooted in Good recently committed to contributing $1 million to programs that help people who were indicted with marijuana-related offenses. How do you feel this initiative will right the previous wrongs committed against communities or color? One of the things I learned about collat-
eral consequences, is that you can lose access to educational benefits, including scholarships, and even the right to be in school. In the case of my daughter-in-law, she was in nursing school and received one possession charge, one time, and now she will never be able to get her nursing license. She will never be able to return to her career field because of a minor marajuana charge. These are the types of life-disrupting issues that can affect the trajectory of someone’s life, and the life
44 WWW.BLACKWOMENMEANBUSINESS.COM
We know that where and when women grow, women lead. We want to build places for women to find themselves in this industry. The partnership allows us to extend opportunities to not only entrepreneurs, but also consumers, potential partners, etc. Women Grow’s executive vice president, Gia Moron, is a powerhouse Latinx woman who is helping us reach our goal of truly supporting and providing opportunities for women of color. I believe that partnerships like this give us the best chance at a more inclusive and equitable industry down the road. When I think about health conditions present mostly in women, including breast
cancer and lupus, and the work we can do to help alleviate and support some of those health disparities, it gets me excited. This Women Grow partnership is our first attempt to figure out how to build strategic relationships at a national level that will benefit women and make a strong, social impact. What do you think are the biggest barriers to entry in the cannabis industry and how does Curaleaf plan to help change that? The way that I see it, there are three consistent barriers to entering the cannabis industry: capital, network, and knowledge. At large, you need capital to be in this industry. There’s really no way around it. If you have capital, you can afford to learn through trial and error, and remain in good standing. But, if you don’t have money, you need to have the knowledge, expertise, drive and networks, so that you can have confidence in where you’re putting your capital. For underrepresented groups, whether it’s African Americans, women, etc., lack of capital means you have to be stronger in some of the other areas. That’s why we created our Executive Roundtable program. We found that even if we were to provide direct access to capital for individuals interested in entering the industry, without knowledge and expertise, they would burn that capital right into the ground.
your research, find out who the women leaders in cannabis are in your local area, and beyond. Reach out to them, build relationships. That’s what it’s all about. Second, this industry is like any other. It comes with pros and cons. No, there aren’t many women in key leadership roles in leading companies. But, we have a lot of commissioners and policymakers that are women. More specially, there are several women of color in the regulatory space. Lastly, bring all that you may think is a disadvantage, and make it your superpower. Whether it’s your race, your sexuality, your socio-economic status, your education level, use it to your advantage and stand out, strong. How and when should women go about seeking investments for their cannabis brand? Is there anything else you’d like to share? Every business opportunity is different, and must be assessed individually. Whether it’s crowdfunding, which can be very fruitful, angel investments, or a different creative method, do your research and find out what’s best for you and your business, or potential business. There are also a
growing number of new accredited investors entering the industry. I’ll also say to newer business owners, especially young people, don’t be afraid to lean on your network. Create a professional presentation to pitch and share with your family, friends, and colleagues who many find value in investing in your business. That’s what I’ve seen a lot of people do, and it’s worked for them. I just invested into a vegan restaurant that I felt confident about. I shared with the founder, instead of asking for $100,000, if you can find 100 people to give you $1,000, that might be an easier way to achieve your goal. If you didn’t decide to pursue a career in the cannabis industry, what would you probably be doing? Everyone who knows me knows, there’s nothing else I would be doing. I’ve been working in anti-poverty and other areas to address collateral consequences, without even knowing the terminology, throughout my entire career. If I wasn’t doing this, I’d probably be retired Instagram: @mptlifestyles
Through the Executive Roundtable program, we’re hoping to build a strong pipeline of committed individuals to immerse in a full-time, one-year program, providing mentorship, education, networking opportunities, and entrepreneurial support for members of communities located in disproportionately impacted areas traditionally disadvantaged by the War on Drugs. What are three things every woman should know before starting a career in cannabis? First off, all women should know there are a lot of badass women in cannabis. Do
WWW.BLACKWOMENMEANBUSINESS.COM 45
46 WWW.BLACKWOMENMEANBUSINESS.COM